Bo uch eron through the language of jewelry, from Paris to China to convey the message --- to convey the brand's exquisite craftsmanship, so that China understands Bo uch eron on the perfection of the demanding, and let China know the real value of the leading brand of high-end jewelry
Luxury, from ancient times, has been favored by the world. >Luxury goods have been favored by the world since time immemorial.
London's Lobb's men's shoe store has been around since the days of Queen Victoria, with founder John Lobb being the shoemaker for Edward, then Prince of Wales, and is still patronized by members of the royal family to this day. France's top luxury brand LouisVuitton is over 150 years old, while another top luxury brand,
Gucci, is in its 80s.
In Europe, a long history and "tradition" is considered an important characteristic of luxury goods.
From being the exclusive preserve of emperors and aristocrats, luxury goods are now traded globally at about $68 billion a year and can be enjoyed by ordinary people once in a while. At one time, it was said that almost every Japanese woman owned a Louis Vuitton handbag.
Just as Paris is known for its romance, Shanghai's reputation as a showplace for a new generation of millionaires has long been established. And the yuppies who live here - the nouveau riche with a certain expertise and seven-figure bank balance - spend predictably on luxury goods like
Gucci.
China's booming economic growth has created a new class of wealthy individuals with high spending power in the country. France
Gucci Group Boucheron (Boucheron) jewelry company is looking at this huge piece of China's "cake", the president of Mr. JeanChristophe Bedos in many visits to China, finally announced that the Boucheron brand stationed in China, the famous Bund 18 in Shanghai. After several visits to China, Mr. JeanChristophe Bedos, President of Boucheron, finally announced the arrival of the brand in China, opening the first boutique on the famous Bund 18 in Shanghai. After nearly 150 years of designing precious jewelry, watches and perfumes, Boucheron, a brand with a long history and an authentic Parisian spirit, was founded in 1858 and opened a boutique in the most fashionable district of Paris, the Palais Royal. Adorned with crystal candelabras and velvet fabrics, the store was a magnificent and grandiose affair, attracting celebrities and dignitaries to its premises. After four generations of successors, the Boucheron family continued to thrive and became an internationally renowned brand of fine jewelry, and in 1893 Boucheron became the first jewelry brand to open a store in the Place Vend?me, a fashion mecca in Paris.
Looking back at the history of the brand, Boucheron has earned a reputation as a master jeweler for its outstanding pieces of fine jewelry, which are sold worldwide. Boucheron made its mark at the legendary Universal Exhibition of 1900. In addition to the inauguration of the Eiffel Tower, this year marked the beginning of Art Nouveau. At the fair, Boucheron received the following comment: "The entire jewelry world should be proud of this bold and accomplished champion, which has always been a sight to behold and a source of admiration." In the 1970s, Boucheron opened stores throughout Europe, further consolidating the brand's position. Boucheron, which has always valued the culture and history of jewelry, is also the only French jeweler to have purchased French royal jewels in the 19th century.
At the beginning of the 21st century, Boucheron not only upholds the brand's unique heritage, but is also synonymous with contemporary jewelry that is bold and luxurious. Since its inception, Boucheron has been known for its innovative approach and artistic content: the first to set diamonds, the first to produce wristwatches, the pioneer of nature motifs - dragonflies, butterflies, birds, snakes, beetles - the very essence of the Art Nouveau style, and the first to produce a wristwatch. -exemplars of the Art Nouveau style.
In the early days of the brand, Boucheron launched several exceptional hand-crafted timepieces. Combining luxury and precious materials with technical expertise, Boucheron's timepieces have always been highly sought-after by connoisseurs, and in 1947, Boucheron was granted a patent for a system of interchangeable straps for watches. In 1947, Boucheron was granted a patent for a system of interchangeable straps for its watches, an invention that is still exclusive to the brand today, and which has remained so for decades since the launch of the "Reflet" collection in 1948. With its sleek form in stainless steel or pink gold and its extremely precise self-winding movement, Boucheron is once again the face of contemporary timepieces.
At the turn of the millennium, Boucheron has adopted a bold, seductive and sensual approach to its products, incorporating some of the brand's most famous classic themes. In the seductive "Dangerously Beautiful" collection, the natural decorations of the 1950s are seen in a new light. This collection of 60 pieces of fine jewelry exclusively features four gemstones: diamonds, rubies, sapphires and emeralds. 2004 saw the launch of Boucheron's Jaipur collection, inspired by the brand's roots in India. An assortment of high-quality colored gemstones are set with diamonds in a manner reminiscent of the innovative fashions pioneered by the brand in the 1950s. To give the new design a symbol,
Boucheron has created an enchanting serpentine motif. Curled around bracelets, necklaces and rings set with a myriad of colorful stones, it exudes a truly dangerous beauty. The history of the Boucheron brand is inextricably linked to the history of princes and nobles around the world, and also tells the story of the men and women of Hollywood show business, business and politics.
During the Belle époque in Paris, women of privilege gave Boucheron a fashionable conception of its exquisite designs on wrists, arms, hair and necklines, and even in dresses; LaBelle Otéro, a famous dancer of the time, commissioned a corset entirely of precious stones from Boucheron, which became a sensation.
Boschlong had a global vision, opening a branch in Moscow in 1897 and in London's famous Bond Street in 1903, and in 1925, the Maharaja of Patiala commissioned the royal jewels, which were owned by the Maharaja of Patiala, to be delivered to him personally. -
Today, the world's most beautiful and accomplished women compete to wear Boucheron jewelry. Actresses such as the Queen of the Jordanian Royal Family, Nicole Kidman, Julie Ann Moore and Susan Sarandon wear stunning Boucheron jewelry when attending the Oscars, Golden Globes and Cannes Film Festival.
As stated in the book "Paris, the people are more mysterious than the perfume" --- "The French, whatever their class, have a complex, strange and indefinable affection for the enjoyment of luxury."
China has gradually turned into an emerging consumer market for modern luxury goods, and the gold-collar class with a monthly income of more than 100,000 yuan in Shanghai is about 1 million people, who are the most important consumers of luxury goods. Gucci sunglasses, Prada handbags and Louis Vuitton bags have become almost a necessity for thousands of Shanghai's middle class, who don't even need to be "rich" to own them. The Economist magazine commented, "A new breed of luxury consumer is growing around the world. They may have mediocre assets, but they go for luxury. They can spend $500 on a Gucci handbag, or they will shell out just $10 to pick up a tiara at an ordinary clothing chain."
Admittedly, Boucheron luxury perfectly represents China's middle class, especially those with aspirational incomes, a strong desire to possess beautiful things, and a desire to use Western luxury brands to position themselves for the journey. "8 is a lucky number in China and our company was founded in 1858 with 2 8s, so we will definitely succeed in the Chinese market." Despite only taking the first step into the Chinese market, Bausch & Lomb president Bidos is full of confidence.
Boucheron through the language of jewelry, from Paris to China to send a message --- to convey the brand's exquisite craftsmanship, so that China understands Boucheron's demand for perfection, and let China know the true value of high-end jewelry leading brands.