A: encountered this problem, we also need to strategically analyze, last time we have communicated with you, some of the problems are sales problems, is the tactical level of the problem, and some of the problems are not tactical problems, has been upgraded to a strategic problem, as the saying goes, the strategic direction is not right, the effort is wasted.
Buddy you do is a three-way wealth management, financial products are 1 million from 3 million, the customer base is the tycoon level, now facing two problems:
First, the level of sales is limited to deal with these rich people do not know what to do, this is a sales of a comprehensive ability to test. From sales skills to eloquence, from the service ability to the situation judgment, the need to train to improve the ability to listen to three suggestions we can be a quick success Oh.
Second, there is no customer base, now the customers are accumulated from scratch, this also need to spend a lot of time.
Calm down and think about it, we are faced with two major problems, can we do it in 100 days? I think that is very difficult, very difficult, can not quickly become a sales expert, it means that the rice bowl can not go down, too heavy, this is a strategic problem out of the deviation, well, perhaps we should re-do a career planning for themselves ......
According to the target breakdown, we should first do the general financial products Sales, 50,000, 100,000, 200,000 starting financial products, this type of customer base does not need to be very rich, so there are a lot of customer groups, there are a lot of opportunities to practice, you can go to find square dancing mothers, go to sweep building materials city, wholesale market stores, some of those bosses are richer, sweeping them to go, the difficulty of the bill is not very big, the sales skills requirements are not very big, because the customer input is not so big, the burden of thought is not so heavy Oh, the customer is not so big. The idea burden is not so heavy oh.
When we practiced with those low-value products into a sales master, and saved a number of customers, we then go to do this kind of high-value sales, can be water to the drain.
The step is too big, easy to pull what, so it is recommended that in not a master of the time, try not to do challenging sales post. Okay, that's the first thing to say.
And again, a little bit about financial management sales.
Financial management is 20% human-driven and 80% profit-driven, and it's the opposite of insurance.
Here to tell you a little more detailed: insurance is 80% rely on favor to do through, 20% rely on is profit-driven, why? Insurance companies are not allowed to go bankrupt, the company is a giant. Customers insured company A, also insured company B, there is no essential difference. So the profit motive is not big, but to whom? This is critical.
As we all know, the insurance commission is high, here the head of the people to do through to account for 80%, so we have to do a good job.
And financial management is the other way around, 80% is profit-driven, 20% is to do through the favor. Why do you say so? Because we do the general nature of the sales, there is 50% of the ability to control, for example: urge the factory to urge the goods to process faster, or can we replenish the goods, change the goods, we do sales or a certain power to better serve the customer, the control of the sales situation has a proportion of 50%.
And this financial products are different, the customer puts money into the situation, you do not have any mastery of the situation, because the money is the product, are into the company's account, you want to come out, that is not the boss a word, the financial director a word? There is money to allocate out, what the principal ah, but also interest ah to come up with.
And when the company's funds are tight, there is no money on the account, line, all sales are waiting for it. There are a lot of bankruptcy, closure, run away from the financial management company, is because the money can not get out.
You have to do the general product, the company has a problem can also move some goods from the warehouse to save the emergency, so that the customer is particularly important to the strength of the company, very important, if the company's strength is not good, you and the customer's friendship and then good, the customer's trust in you, and the company does not trust, he will not vote for you, so that the interest-driven to account for 80 percent of the time, if the interest-driven accounted for 80 percent of the time, our Sales do not need to be so tired, do not need to work so hard, 20% of the bottom of the favor, there is a little bit of trust can be.
Financial customers, will be attracted by the benefits of high returns, a lot more than the return on bank deposits, the customer a heartbeat on the investment, so the favor does not need to do so much.
You should first go to a small company to do financial products, small company assessment is not so strict, the first to join the save customers, even if you can not bill it does not matter, save the customers on the line.
When we save the customers, and then jumped to the big company, the interest drive on the force. Small company platform is small, the customer is not assured, well, now there is a favor, and a new change in the company, in the province or the city ranked in the first two, the first three big companies, customer trust will always be higher, right, line, the interest drive is enough, so it is easy to open a single.
When the accumulation of high-quality customers, you can do to start investing one million, three million, this high-value financial products, oh, coupled with increased sales levels, the customer base has also accumulated, it is not making money? So, first determine the correct strategic direction, tactical level and then force, this thing is reliable ah.
Then again, buddy, you online and offline to know more masters, or else, rely on their own experience fumbling? The first thing you need to do is to find out what you need to do, and then you need to find out what you need to do, and then you need to find out what you need to do, and then you need to find out what you need to do, and then you need to find out what you need to do. A little guidance and it's a quick fix? The world has no poor people.
Must train, to follow the master close together to learn, that is possible. So find a master as soon as possible, otherwise you do every step, they do not know whether it is right or wrong, groping for stones to cross the river, the youth may be so wasted in the past, there is no need to ah, look at the ah.
Well, because of the limited time, my ability is limited, huh, the reply has to say the bad place, but also please bear with me:)
Today, we will talk about it. I am Yue Peng, have 10 years of sales experience, like to make friends with sales. If there are interested in sales or sales problems need to exchange friends, welcome to join the author exchange group 555437988, verification 9595, we grow together!