Why young people are willing to pay for giveaways
The combination of giveaways + products provides a plus for the visual effect of packaging. Nowadays, some stores ready-made, online sales of food and beverages, although with the traditional supermarket shelves fade away, but the value of the product, but also in the social network more topic traffic.
Even though young people realize that paying for packaging and freebies is actually "buying a pearl", they will still willingly pay for it next time, shouting "it smells good".
Good-looking, interesting things naturally inspire curiosity, desire to own and share. Consumption brings not only the dopamine of the moment of ordering, but also the joy of sharing and receiving likes after posting the card on social media.
Why Koda Duck exploded in popularity
As a character in Nintendo's handheld game series "Pokémon," the unassuming Koda Duck is now on fire because of KFC's Children's Day giveaway and has been on the hot seat for several times.
The Koda Duck has become popular, but also formed a "duck hard to grab" situation. A number of KFC stores toys out of stock, all kinds of second-hand platform toys trading price doubled, packages on behalf of eating business rise! In the end what happened?
Under the dynamic soundtrack, the Kotanyi duck cross hands of the dance modeling add a few points of stupidity, coupled with the weird creativity of netizens, different types of Kotanyi duck pictures and videos on the network quickly out of the circle.
Over the past few days, the Koda Duck modeling on social media platforms has been constantly upgraded. Initially, some netizens glued sticky notes on the wings of the toy and wrote simple words, such as "wake up nucleic acid", "come and play with the duck" and "get rich overnight duck". Subsequently, more netizens to join the sun "duck" team, to the Kotoda duck wig, hairpin, with "hardcore" weapons and other forms of decorative components, constantly upgraded and "unlocked" the new way to play, and the production of emoticons, the relevant topics quickly climbed to the hot searches, the formation of the screen effect.
Some netizens commented, "This is too childish for kids, but it's just right for adults."
Such heat, "a duck is hard to find" situation also appeared.
In the second-hand trading platform quickly appeared related products for sale links, and are sold at a high premium.
It is understood that the price of a Koda duck on the online shopping platform has risen to 274.9 yuan. In part of the second-hand trading platform, the price of a Koda duck up to 1788 yuan, and "do not accept bargaining". According to the original package price of 59 yuan, the sale price of the Kotanyi duck is equivalent to 30.3 times.