Netease Entertainment reported on June 27 (Wen/Ye Yuyu) between the idol and the fans, there has long been a "barrier", so we see Cai Ming in the Spring Festival Gala sketches inside the idol's car "splashed with happy mud" fans can be enough to be ecstatic. That's why we see Cai Ming in the Spring Festival Gala skit, "splashed with happy mud" by the idol's car, the fans can be enough to be ecstatic. But nowadays, it is not the idol and fans "distance produces beauty" of the times, fans want to be closer to the idol, and then a little closer, the best can be "the same breath, *** destiny".
It is this demand, "fan economy" this topic began to gradually enter the showbiz field of vision, and increasingly become a program to create the main event. The first outdoor reality show with zero-distance interaction between celebrity fans offline, "See You Monday" is the perfect product of this "fan economy" era, and the network variety show has successfully wrapped up its first season and then ushered in its second season on a high note.
Netizens who have watched "See You Monday" know that the style of the program is like this, the fans are in charge, and the idols are unconditionally cooperative. Inside the first season, the showbiz fresh meat gods and goddesses to fans princess hug, wall thud, nose thud, chest thud ...... have to respond. The second season according to the known program guests recorded a variety of news, can be seen is Jia Nailiang for the fans kneeling, Jiang Jinfu broke into the girls dormitory, Huang Jingyu recording site for the fans to tie their hair, tie their shoes ...... is time and time again to break through the psychological limits of the fans.
Yang Junping is a typical post-80s, for the changes occurring around, the emergence of new things are full of curiosity. So that's why a person who has done 13 years of television, to test the waters of the network of the main reason. However, Yang Junping still bone face with 80s conservative, in the production of this network variety show "see you on Monday" before he took his team to do a detailed market audience survey, "TV audience viewing habits changed, entertainment news TV market gradually shrinking, the threat of the Internet so that the transformation of the TV people must face".
Yes, also as Wang Ke, vice president of Mango Entertainment, said, the popularity of the program or change is led by technology, the proud rise of video network platforms, so that the Hunan Entertainment Channel with a traditional media background has also begun to urgently hope that the transition, upgrading and change. The network variety show "See You Monday" is this period of Mango Entertainment to test the waters of new media, Yang Junping team involved in the net variety of attempts.
However, the only "fan economy" round today, Yang Junping said "See you Monday" is not to earn money from fans, just want to fans, stars to build an exclusive platform for interaction with each other. Yang Junping said in an interview: "We do all the work of the biggest idea is not to let the fans disappointed", to "see you on Monday" to create a phenomenal network variety show is Yang Junping and his team's goal, but asked what is the network variety show what is phenomenal? Yang Junping gave this answer with a little humor: "to be able to trigger social topics, must be on the social version of the news, not on the entertainment version of the news, which is called phenomenal".
"See you on Monday" is a buzzword triggered by a network topic, who could have imagined that this word has now become a registered trademark, and become a seasonal variety show in which the idol interacts with his fans? Talking about this, Yang Junping said: "See You Monday" was born from the incident of the article, and after this incident, they (Nandu) registered such a trademark. Because you know that now the most popular is IP, so they want to take this thing, to derive a lot of things, that is, for example, the program or peripheral products, or such a variety of extensions, 'See you on Monday' is the program derived from their IP, is such an origin."
At the end of our interview, we asked in a joking tone: will we one day see the "main" article in the program "See you on Monday" over?
"He should not want to be associated with this again, he should hate these three words," Yang Junping replied.
part-1 "See You Monday" ready to apply for the Guinness Book of Records?
Director: special plate setting, the idea of going to break the record
Netease Entertainment: What is the difference between our second season of "See You Monday" and the first season?
"See you on Monday" director: of course, the first, there will be some upgrades in the content. For example, including the setting of the link, or the setting of the special plate, and then there will be production upgrades, mainly focusing on these two aspects, content upgrades certainly we have a special plate, called the power of the popularity, which is to say that we will be a little bit like a similar, although not as big as the scene. Some want to apply for a Guinness World Record, want fans and stars to do a thing together, such as a square dance, may be a pillow fight and one or two hundred fans, or a night run similar to such a more positive energy, more scene will be a little grandiose plate.
Netease Entertainment: How do you define the program "See you Monday"? Because in our opinion, "See you on Monday" seems to be a fan meeting that purely sells the fan economy? He can not be counted on the strict sense of the net variety ......
"See you on Monday" director: Yes, to be honest, he is a short video program, because we are not a large volume of programs, general words are not the length of 15 to 20 minutes or even sometimes will be shorter, it is in order to be in such a short period of time, the fans want to see a thing, the most concentrated, the most important thing. The purpose of the program is to show the fans what they most want to see in such a short period of time, the most concentrated embodiment of the program. That is, for example, the star has never done things, or between them and the fans stars and fans, the maximum limit of a dividend benefits we are so defined, a star-fan interactive program, star-fan interactive short video program.
part-2 Invite the broadcast ban artists?
Director: we confirm that he can appear in the network variety show above
Netease Entertainment: the second season of the guest selection above or to the first season, to invite to the popularity of the star?
"See you Monday" director: the first season of our guest of honor, of course, last year is to find all the circle of the most popular fresh meat, this year, there will be some changes, called the popularity of the king. That popularity king, the first we will choose now on the network, or after 90 more like now some characters, that for example, we will be like Huang Jingyu, Wang continent, and Zhang Tianai ...... now this kind of network popularity or network activity is very high such people, there will be both male and female, will not be like the first season, just boys.
Netease Entertainment: that reference standard is what, on what you just said the popularity from what to consider?
"See you Monday" director: reference standard a network of activity, for example, like microblogging comment forwarding number, and posting the Baidu active index, and then this is one aspect, and then on the one hand, after 90 now like, it must be 90, 95 now like the candidate, it will not be like the popular idol, Andy Lau or Jacky Cheung, that's surely the present.
Netease Entertainment: But like Andy Lau, Jacky Cheung they are also very popular ah?
"Monday see" director: but they are now not the network audience mainly like, because the network audience is now Huang Jingyu, Luhan, Zhang Tianai ...... similar to this.
Netease Entertainment: Including network celebrities will also be in the program's consideration?
"Monday see" director: network celebrities will not, of course, or the circle of artists, network celebrities that is still another kind of ......
Netease Entertainment: you just said that Huang Jingyu will participate in the second season, but Huang Jingyu may be in the TV sensitive characters, which is considered to be the network of variety in the drilling of the TV variety of a The first time I saw this, it was a very good idea to go back to the beginning of the season.
"Monday see" director: this question I'm not very good at answering, because this is, after all, involved in a policy, right. But we are confirming that he can be broadcast on the network after.
part-3 The spring of the network variety show?
Director: just the audience's viewing habits have changed
Netease Entertainment: you are doing TV variety shows before, will not feel that the network variety is much rougher than the TV variety shows, on the variety shows may not be able to broadcast in the TV station broadcasting, only to be put on the network broadcast?
"See you Monday" director: No, we have never had this point of view, of course, certainly not. Now any one of the network variety of programs, his input will not be lower than any one TV program, and production or what kind of thing, you should also be able to see, now should be how to say, professional organizations to produce out of the network variety, that is to say, like the background of the TV station or this kind of company professional, the production company to do out of the program, certainly not the kind of self-media that kind of thing.
I think this question should be understood in this way, surely the so-called net variety is now net variety, his input, production is not lost TV variety show, and even some will be higher than, for example, the "odd man out", really honestly they are not worse than the TV station production.
Netease Entertainment: So you think the biggest difference between the net variety and TV variety program, because you are also from the TV variety program transition to the net variety above?
"See you Monday" director: the biggest difference, I think one is the inclusiveness and freedom. I think it is two, content is actually the same, in fact, I think it is certainly a matter of two directions, because the TV audience is supposed to now is the elderly mainly. Television variety shows should say, certainly how to say, the two audiences are not the same, one is specifically for may have his various mobile features, how his length or his audience, there will certainly be a precise analysis, then for example, "Odd Man Out" why only 45 minutes, may be long no one to see.
Netease Entertainment: So you're doing 15 minutes for this "See you on Monday" because of the audience?
"See you Monday" director: This is after a very detailed investigation, then we do the program before we do a lot of this high school students, and college students data survey, see them asked them some of the network variety show to see some of their preferences, or their habits. All of the channels that people use to get information are definitely on microblogging, not the official portals, and then their habits are like preferences, and they can accept that the longest degree of mobile to watch the program is, not more than 12 minutes actually.
Netease Entertainment: so you do "see you on Monday" on the short video-based, is taking this coincidence? Because maybe in our normal browsing, more than 45 minutes of video we will not see?
The director of "See you Monday": yes. This is the habit of watching, a lot of times we watch the video is in the gap between classes or between meals, or between the toilet.
part-4 "See you on Monday" will become a phenomenon of network variety?
Director: this is the goal, because the content input are not lost
Netease Entertainment: TV variety show may have the concept of phenomenal, that network variety show seems to have no phenomenal this concept, why?
"Monday see" director: in fact, "odd man out" and "please the refrigerator" is also considered a phenomenon in the network variety, right. At least he has a degree of dissemination, in such a way that they are purely self-produced programs, is doing a very high degree of recognition. I think just about anyone who sees a network thing, if I see him and I have the urge to retweet him, that's got to be a trend that the network program will be a hit.
Netease Entertainment: So my next question is to ask you, as a director how to define the phenomenon of network variety show? TV variety show may look at the word of mouth and ratings ......
"See you on Monday" director: trigger social topics, must be on the social version of the news, not on the entertainment version of the news, which is called phenomenal.
Netease Entertainment: that now the TV variety show you think which is more phenomenal, and then network variety show you think which is more phenomenal?
"See you Monday" director: now should be eating old money, now there is no new phenomenal thing.
Netease Entertainment: Do you think that you are now building "See you on Monday" to lead it to the phenomenal aspect?
The director of "See You Monday": of course we have such a goal. So from the level of our production, or we invited guests you have seen, should not lose any of the current program, I should say, including television and online variety will not lose them such a lineup, or input, of course, want to build in this regard.
part-5 "see you on Monday" will not be invited to the article?
Director: he should hate this three words
Netease Entertainment: again, the three words of Monday see, in fact, he began in the article of the scandal, so now there is no feeling that our program is in the showbiz gossip ride?
"Monday see" director: No, "Monday see" is by the article that event, the birth of such an IP program, that time is the Nandu Xie Xiao teacher, and then after this event, they registered such a trademark. Because you know now the most popular is IP, so they want to use this thing, to derive a lot of things, such as the program or peripheral products, or so a variety of extensions, and then this program, is the "see you on Monday" their IP derived from the program, is such a source.
Netease Entertainment: Will there be a day when we see the main article over in the program "See you on Monday"?
The director of "See You Monday": I don't think so.
Netease Entertainment: Why? He is now making movies one after another, and he seems to be the invisible spokesman of the program "See you on Monday"?
Monday See director: He himself should not want to be hooked up with this again. He should hate those three words.