Flash mobs are divided into "flash action" or "flash video".
"Flash mob behavior" refers to short-term art of ground-based behavior, or is recorded by simple photography.
"Flash videos" refer to videos produced by professional singing and dancing film and television, focusing on the dissemination effect of the video on the Internet. The shooting is more difficult. In order to achieve the video effect, it will be repeated many times, and it is widely circulated. , often combined with public welfare or commercial communication.
Flash Mob
"Flash Mob" first appeared in New York in 2000, and later expanded to Europe, Asia, etc.
The flash mob first originated in Manhattan, New York, USA in March 2000. At that time, an organizer named Bill gathered more than 400 people to worship a mechanical dinosaur in Toys R Us in Times Square, New York. After 5 minutes, everyone suddenly left quickly, and the flash mob became famous.
Flash mob is a type of urban fashion culture and a friendly joke that modern people play with the world when they are busy. Most of them bring people surprise, warmth and happiness.
China's Best Pop-up
Juliet, an artist and director under MCreativeCentre and the former famous host of Dragon TV, is the creator of China's best pop-up song and dance video. Combining the best quality event planning, music production, choreography, and post-editing, we combine the simple concept of "flash mob" with brand promotion, charity activities, and even media and film. We reinterpreted the offline event of pop-up from the perspective of professional film and television production and its unique understanding of music and dance, and launched a new definition - pop-up video, making the pop-up more enjoyable and more communicative. .
With her creative, planning and unique singing and dancing editing skills, Juliet first launched the first pop-up video "Hundred People Sweeping Wujiang Road" in 2010, which received 3 million views and was widely reposted. It has been recognized by netizens as the best flash mob in China.
In 2011, the pop-up film "Heroes Emerge in a New World" used Pioneer's song and dance event planning, resources, and execution to effectively combine products and brand concepts with song and dance content to maximize the brand promotion. , these two activities achieved unprecedented success with the most cost-effective and effective results. Let people know that the trend can be charity, charity can also be entertainment, and I continue to write the second part of the best pop-up in China.
She then helped Dragon TV’s 2011 Chinese Valentine’s Day special program team, guiding the shooting and editing of four pop-up films, the “Chinese Valentine’s Day Proposal Flash Mob” special program, which received positive ratings.
In 2012, she directed and filmed a series of works such as "Going Home for Spring Festival - Hongqiao Railway Station" and "Welcome Back - Pudong International Airport" for SMG New Entertainment Channel, which not only represents China's first-class The level of pop-up activities has surpassed international standards, allowing these works to be used in all media fields, from the Internet to television, to spread different brands and concepts. The explosive spread has brought good ratings, social effects and reputation. It is recognized that "only she can make the best flash mob video in China!".
In 2013, Juliette and her team MCreativeCentre once again created an eye-catching pop-up video "Cloud Office, Microsoft Follows Me". This film is a flash mob tailor-made for Microsoft's Office 365. It took place in Beijing, Shanghai, and Guangzhou at the same time. Through post-production, the videos from the three places were combined. The location reflects the office concept of Office365: work in the cloud anytime, anywhere.
In 2016, following the 2012 Hongqiao Railway Station "Going Home for the New Year - Just Be Happy" pop-up video that was widely praised on TV and online media, this year director Juliet once again returned to a familiar place. The venue designed, choreographed and participated in the filming and filming of "Everything with a Little Hand - Warm Winter Action". Compared with the recording in 2012 when the singer Ping An participated in the recording, this pop-up made a breakthrough in the overall choreography and cooperated with many international hip-hop awards. The contestants demonstrated a variety of latest street dance visual arrangement experiences. The classic track "Dance of the Golden Snake" combines electronic music styles with kung fu street dance, presenting the taste of the international metropolis in an innovative way to netizens around the world. Showing the most Chinese characteristics of the flash mob, it was mobbed by the audience, especially young people, who flocked to take pictures. After CCTV learned of the event before, it rushed to the scene in advance to report the entire event.
1. The emergence process
Flash mobs first appeared in New York in 2000, and later expanded to Europe, Asia, etc.
The flash mob first originated in Manhattan, New York, USA in March 2000. At that time, an organizer named Bill gathered more than 400 people to worship a mechanical dinosaur in Toys R Us in Times Square, New York. After 5 minutes, everyone suddenly left quickly, and the flash mob became famous.
Flash mob is a type of urban fashion culture and a friendly joke that modern people play with the world when they are busy. Most of them said that if the activities were well designed, they would take the initiative to participate. Of course, some people adopt a conservative attitude because they are worried about causing misunderstandings.
In China, in 2010, the first pop-up film "Hundred People Sweeping Wujiang Road" was planned and edited by Juliet, a director under MCreativeCentre and a former famous host of Dragon TV. Without any promotion, Crazy reposting with 3 million clicks. It has been recognized by netizens as the best flash mob in China. It opened the door to the combination of domestic pop-up and business.
Nowadays, while flash mob activities are popular all over the world, in many cities in China, you can see flash mobs and their performances or entertainment similar to performance art.
In August 2003, someone launched the first flash mob in Hong Kong. On a specified date and time, they went to an electrical appliance store in Mong Kok and asked the clerk if they had any game consoles for sale (the store did not sell game consoles), and then collectively They clapped their hands and left. But on the day of the action, the only person participating in the flash mob was the initiator, a teenage boy. On August 22, 2003, a group of foreigners suddenly held up tissues and danced ballet at McDonald's in Times Square, Causeway Bay. The action lasted for a minute, and then dispersed. The operation was called the first successful flash mob operation in Hong Kong.
Other actions that have been proposed include shouting "I love Hong Kong" outside the Clock Tower in Tsim Sha Tsui, and group photos of watermelons in a supermarket. : Action Freeze: On April 1, 2011, April Fool's Day, a "flash mob" organized by classmates Li and Zhang from Xiamen University of Technology was held on Zhongshan Road, Xiamen. At 8 o'clock in the evening, a loud whistle suddenly sounded and attracted many people. The eyes of passers-by. I saw more than a hundred people gathering at the whistle at lightning speed. They were wearing various masks, some were wearing white masks, and some were wearing bandit masks like those in "Let the Bullets Fly" , and some wear skull masks. Using the whistler as their base, they spread out in a rectangular shape and instantly froze in the pose of a statue.