1, neighborhood fruit business, small pattern, small community, fixed circle to do business, if you can not mingle with the residents of the community, the operation will struggle, so be sure to remember your customers, more and more exchanges with them, encountered the initiative to greet is not difficult. As long as the fruit is reasonably priced, sellable, good service, must be the first choice to buy.
2, the importance of store diversion, you can make a communication with the surrounding community food store owners, the product does not sell, as a gift, with the community food store people say, buy enough how much money, give a pound or how much, the diversified alliance diversion, as a swap.
3, too many products, too many categories, bad is the main reason. Mid-range customer base to do mid-range products, the more you do more tired, but do not do a good job, focus at the same time, can be more convenient to enter the goods, reduce unnecessary loss. Therefore, the positioning must be accurate, can be based on the purchasing power of the neighborhood for reference.
4, choose to have the advantage of long-term cooperation with the supplier, establish a good connection, the price of the product, the quality is competitive, and cooperation will be more tacit understanding, we have loyalty to the supplier, consumers have loyalty to us. Be sure to make their own advantages.
5, the refinement of the discourse, memorize their products, origin, characteristics, etc. as the story of the endorsement, such as what are the benefits of eating more apples. What are the benefits of pears and so on.
6, can be delivered to enhance sales, community marketing is to be humane, focusing on building trust and provide convenience, for the community's square dancing aunts, chatting at the door of the deputy store focus on people and so on, to do humane, can bring considerable publicity.
7, neighborhood property committee, industry committee, opinion leaders, etc., is also a very good direction of force, New Year's Eve, send a little gift, establish contact, there is an opportunity to introduce you, the effect is also surprisingly good. Once there is a demand, call for fruit. After delivery, cultivate a sense of customer dependence.
8, fruit to make money is limited, cultivate a sense of customer dependence, the establishment of the customer base is very important, thin margins, later can also do diversified business conversion, such as: cigarettes, wine, dried fruit and other young people in need of goods.