In order to ensure that things or work safely and smoothly, from time to time, it is necessary to develop a program in advance, the program is the most complex content of the plan. Programs should be how to develop a good? The following is my collection of real estate marketing activities project planning program, welcome to read, I hope you can enjoy.
Real estate marketing activities project planning program 1First, the current state of the market:
1, the real estate market in large and medium-sized cities rebound.
2, in the annual sales season (Golden Nine and Silver Ten).
Second, the current status of the project:
1, a phase, D, E, F area most of the remaining housing for the sixth floor. The floors are relatively high.
2, G area G8, G9 part of the housing stock there are obvious product defects
3, the third phase is about to subscribe, the opening is imminent.
For the current status of real estate development, and the project's own characteristics and product features, specially formulated eleven promotional activities program, aimed at promoting the sale of one or two housing units, for the opening of the third phase of the preparatory work.
Third, the purpose of the activity:
1, increase the visibility of the neighborhood.
2, to create a marketing atmosphere, and the deconstruction of the second phase of the remaining housing.
3, increase the third phase of building A1. The number of pledges, to establish the image of the third phase of the project, to lay a good foundation for the opening.
Fourth, the activity time:
October 1 - October 7
Fifth, the theme of the activity:
Theme 1: "National Day grand ceremony, dancing Gold Coast "
Theme 2: "Celebrate the joy of National Day, appreciate the true love of gold"
Theme 3: "Vitality of the Golden Week, the value of concessions 7 days of fun"
VI, Activity content:
1, the golden week every day to launch 8 sets of special houses (mainly to the second phase of preferential housing and G9 a price housing mainly);
2, the activities of the period of the purchase of a one-time payment of 96% off, 98% off bank mortgages, but the external unified for a one-time payment of 97% off, 99% off bank mortgages, the sales department depending on the situation to decide whether to give a one-point discount (except for special houses), the sales department to decide whether to give a point discount. Special room except);
3, during the activity period, the daily gifts, all customers who visit during the National Day will have the opportunity to participate in the lottery, the daily lottery twice (morning, afternoon, depending on the atmosphere of the scene), all the signing of the customer can be awarded a rice cooker, buy more free lottery awards set:
First prize: two rice cookers (two units per day)
Second Prize: three calendars Third Prize: a number of shopping bags
Seven, publicity:
1, the network (Sohu Focus news reports, on-site reports, Xinhua)
2, SMS (SMS is scheduled for September 30th, October 3, 20,000 messages per day)
3, newspaper ads (Today) Laizhou half-page, tentatively scheduled for September 29)
4, National Day publicity easy pull-ups
5, outdoor performances a or float xx days
eight, the scene packaging:
Outdoor:
1, banners: 0.7xx0 meters xx strip
2, the National Day raffle gifts of the Stacking;
3, balloon decoration: the gate, gift area;
4, hanging flag;
5, easy to pull the treasure show
Nine: Material Preparation and Cost Budget:
SMS content (to be determined):
National Day grand ceremony, dance Gold Coast. The second phase of the gold coast district in Laizhou, the collection of existing houses 2210 yuan / m from the sale, the third phase of the sea view of the high-level fund-raising activities to pay 20,000 yuan against 30,000 in the fire. Gold Hotline: xxxx-xxxxxxxxx
Real Estate Marketing Activity Project's Planning Program 2I. Activity Purpose
1, to promote the opening of the transaction customer contract signing; 2, to enhance the opening of the sale of the Department of the scene of the popularity of the opening;
3, to promote the opening of the project transaction, creating the sound of the Hyatt Regency City, and the rapid demutualization of The listings.
Second, the activity time
20xx September (the specific time to be determined)
Third, the activity location:
Hyatt Regency sales center
Fourth, the activity before the preparation <
1, the real estate adviser telephone invitation time: September 20xx
2, the purchase of electrical appliances: August 30, 20xx
3, the lottery tickets in place time: early September 20xx
4, fruit and pastries in place on-site setup time: the day before the opening
V. Activity content
V. /strong> Invitation to Hyatt Regency City opening, purchase contract customers, will be in the sales center inside the scene "smashing eggs get home appliances" activities, by the project manager of the activities of the class is briefly introduced, and to pass the pre-purchase of the customer, the old with the new activity policy, the activities of the lottery by the day of the purchase of the customer on the spot! Drawing, the following awards: First Prize: laptop (2) Second Prize: Haier refrigerator (4) 3000x2 units = 6000 yuan 1500x4 units = 6000 yuan 1000 yuan x 6 units = 6000 yuan 600 yuan x 10 units = 6000 yuan 100 yuan x 90 units = 9000 yuan Cost estimate: 33,000 yuan Cost estimate. 33,000 yuan Third Prize: Haier washing machine (6) Fourth Prize: Microwave Oven (10) Fifth Prize: Juice Extractor or Rice Cooker or Humidifier (90) VI. -Enter the sign-in area to sign in -Take the numbering sheet or serial number -Customers focused on the door -Site to maintain the mood of the customers before the opening, to be opened to start. By the sales with customers to purchase, has signed the purchase of subscription customers - by the sales with customers for the site of egg-smashing area - by the customer egg-smashing to get the coupon - sales with customers to go to get the prize to the level! (need to bring subscription and customer ID card) - after verification xx - sales let customers from xx open. (Property consultants throughout the reception, and one-on-one introduction, to promote the chances of a deal, in-depth excavation of the potential customer base) VII, the cost of activities 1, the number of raffle tickets: 100 raffle box: 1 cost: 100 yuan 2, to hire a wedding company Cost:2500RMB 3, fruit pastries Cost:1000RMB 4, the estimated site setup costs:Cost:500RMB 5, the purchase of small gifts:20xxRMB for plush toys and so on 6, unanticipated expenses:Cost:900RMB 7, home appliance costs Cost:33000RMB 20xx Total cost:40000RMB I. Purpose and Background This real estate opening was initially scheduled for December 25th, 20xx. In xx project promotion, xx garden in the market has a certain degree of visibility, through the media promotion and sales reception, the customer base of the project understanding has tended to mature, at the same time, according to the project sales statistics, the project has been released in the customer base of prospective customers accounted for a large proportion of the project is expected to the eve of the opening of the project will continue to increase the amount of release, so the opening of the activity of the market background conditions should be relatively mature, and also through a period of promotion, the project has a large proportion of prospective customers. The market background conditions for the opening activities should be said to be more mature, at the same time, through a period of promotion, the project has come to the time when it must be opened, and then postponed will inevitably result in the loss of customers. Real estate opening activities are tightly focused on sales as the center, through a series of packaging and other work, in the two days after the opening of the market to achieve a turnover rate of 30 ~ 40%, at the same time, the xx garden of the market visibility and reputation of the expansion of the first phase of the project for the success of the project sales and the future promotion of the second phase of the sale of laying a solid foundation. Second, the activity time December 25, 20xx Third, the activity location xx Garden project sales center site Fourth, the real estate opening planning program theme idea positioning < Emphasize the atmosphere, highlight the taste, enhance the grade, methodical, successful 1) Through the opening day in the surrounding and on-site packaging and celebration activities, the project rendered a strong festive atmosphere, highlighting the opening ceremony of the project. 2) Through the packaging and the supply of water and wine on the site of the sales department, the staff's subtle services to highlight the project's taste and grade, so that customers can come from the scene to feel a sense of dignity and honor. 3) Through reasonable regional division, effective arrangement of the activity process, the reasonable distribution of on-site staff duties and responsibilities, as well as customers on the selection of housing, home-buying process of explaining and conveying the opening day of the site of the crowd in an orderly and rational control, so that the entire project site feels orderly, have, level, the entire project site is organized. 4) through a series of work aids, the most important thing is to seize the customer psychology in the sales process, make full use of the sales control to master the method to the property consultant to actively mobilize the urgent state of mind of the buyers, in order to achieve the transaction, sign the relevant contract. Fifth, the real estate opening activities on-site planning and layout of the program 1) site layout A in the sales department before the columns according to the size of the site to build a half-meter-high up and down the stage, set up after the backdrop (double-sided), the stage on both sides of the decorative flower baskets. Attached to a podium wrapped in flowers for guest speakers and leaders to address, the entire stage is mainly used for ribbon-cutting and hosting, speaking purposes. B sales department in the northeast corner of the face of the tower South Road and Xin'an Road intersection with a rainbow door, two steam columns were set up at both ends of the rainbow door. Firecracker balloon 8 strings, a number of flower baskets, 18 salutes, under the stage with flowers flat, flower rack decoration, the entrance to the sales department set up a red carpet, the square in front of the sales department set up a number of air floats. C two rows of chairs in front of the stage, about 20 positions for guests and leaders to use. 2) Peripheral road layout A Tower South Road on both sides of the program design according to the number of activities during the insertion of colorful flags. B project site near the Tower South Road side of the placement of a number of airborne. C in the Tower South Road into the sales department at the intersection of two airborne, in order to attract people, traffic, guide the guests, publicize the role of the opening. 3) sales section layout and other layout A sales department is divided into four areas a, room selection area: mainly used as a notification to the release of the number of customers in the area through the second explanation of the sales staff and the price of the budget, the selection of housing, determine the number of rooms, and sign the relevant agreements. b, signing area: mainly used for customers who have already selected a good room in the area to sign the subscription, pay the deposit and fulfill the relevant procedures. c, display area: mainly used for customers who have not been notified to the selection of the customer to visit the sand table and model, to obtain information, floor plans, in the selection of housing before a psychological preparation. d, rest area: the original location of the negotiation area, mainly used as a temporary rest after customers tired of shopping. Note: Selection area and signing area is located in the same area, intentional division. B other areas a, activity area: the square at the entrance of the sales department, used for opening activities, ribbon cutting, etc., and at the same time as the main packaging area. b. Recreation area: used as a lion dance performance and customer viewing performance area. 4) New customer numbering station: located at the right side of the entrance of the sales department, after the column, used as a temporary numbering of new customers, but also used as a temporary outdoor consulting desk.