Fighting is one of the most popular courses in Les Mills. Les Mills series with a long history has developed to more than ten kinds of courses for enthusiasts, focusing on strength, aerobics, stretching and other training fields. According to Les Mills' own statistics, there are as many people engaged in CrossFit all over the world, and its popularity can be seen. Les Mills' courses are developed and accumulated, and all courses are updated every three months. For example, Body Pump has broken 100 courses so far. This systematic course developed for several years before it was renamed Body Pump. Therefore, it can be said that the body pump series courses have a history of more than 30 years. Up to now, a lot of iron powder has been cultivated, and every time it is like religious fanaticism, every movement is like a stream, like a few treasures, and the quality and popularity of Les Mills course have been repeatedly verified.
Body pump is the oldest course in Les Mills, with a history of more than 30 years. Looking at the development of major markets in China, Les Mills set up a branch to manage the development of Les Mills in Greater China. At first, representatives from Hongkong, Taiwan Province and China negotiated with Les Mills, and Phillip Mills, the person in charge, readily accepted the promotion idea. So around 1998, Les Mills first appeared in the Alexandria Club in Taiwan Province Province at that time, and Hong Kong appeared in the California Gymnasium, which has a history of nearly 20 years. Les Mills' authorized clubs in China have rapidly developed from more than 20 100 in 2004 to more than 1000 today, with amazing competitive strength. Recently, Les Mills withdrew its agency right and set up a branch company, Laimei China. In addition to Greater China, Laimei China is also responsible for Les Mills' business in South Korea. According to Jiang Nan, CEO of Les Mills in China, the standard course of Les Mills is one hour, and clubs or coaches can arrange 45-minute or half-hour courses according to different needs. She also mentioned that on 20 18, people will pay more attention to the development of the course Barre, which is a combination of professional fitness and ballet. As the name implies, it is a fitness training developed from ballet.
Jiang Nan, CEO of Les Mills Laimei China District, constantly innovates courses according to the needs of the new generation. Angelnan specifically mentioned Grit because it is the most popular course for young people in recent years. This course was developed by Les Mills Jr., the grandson of Les Mills. As he is only in his twenties, he wants a unique set of training that is different from the traditional one, and thinks that "only courses that he thinks are cool will make him want to do". As a result, he founded the Grit, a novel course that integrates strength, aerobics and bouncing, and it was really loved by young customers as soon as it was launched.
Les Mills Grit is a new generation course that combines strength, aerobic exercise and bouncing. There is also Les Mills Live, which is similar to a big concert. Most venues are selected in large stadiums. The one-day activity is led by various course training lecturers, and the general public is allowed to buy tickets. At the same time, there may be thousands of people exercising together. The scene is extremely spectacular. For example, the 2065438+September 2007 event in Shanghai attracted more than 3,000 people. At the end of the year, there were many activities held in Tokyo, which were also spread through video, so that more people had the opportunity to participate. Functionally, Les Mills courses also have their own strengths, and most of them are continuously developed and improved in cooperation with research institutions, such as BodyPump, which is very helpful for maintaining bone density; Gravel course can reduce fat for 24 hours, while CX Worx elastic belt course can improve the explosiveness and speed of running, which is one of the benefits that people talk about.
Les Mills Live attracts thousands of fans to participate in every game. Invest heavily in creating an immersive course and create an unparalleled flywheel experience. In addition, I am most interested in the immersion flywheel course. This is a way to let all participants in the venue feel the riding experience by surrounding the projection. Dynamic vision is developed by Hollywood science and technology team, and the visual effect is first-class. The exclusive 270-degree giant surround screen jointly developed with partners is not only difficult to splice, but also expensive, requiring five projectors to project at the same time to provide a complete experience. So only a few countries in the world have introduced it. In addition to the New Zealand and Hongkong classrooms we reported before, China and Japan have introduced them to create a new experience of flywheel training.
This trip is a flywheel course, which combines high-tech equipment and immersive experience. Virtual courses will become the stars of the future. At present, Les MillsVirtual is planning and promoting in Greater China. It is an online distance course, which breaks the space limitation of the gym. It is not only limited by space, but also by the number of students. No matter hotels, companies and other units, they can arrange freely, and 1 2 students can also start classes. If the novice doesn't know where to start and feels that he can't keep up with the group class directly, you can try this course practice first. There are usually some physical education courses in the professional welfare clubs of large companies, but they are often limited by the space within the system and the number of people they can accommodate is limited. If you change to virtual courses, you can attend classes as long as there is a venue, and you don't have to worry that attending classes in different periods will increase the burden of the coach's hourly fee. Angelnan believes that this will be the most popular training mode in the future. Regarding virtual courses, Angelnan said that its advantage is that it can break many restrictions, but it cannot replace the role of coaches. The purpose of providing virtual courses is to help more people to get high-quality course guidance and services in areas with less resources.
CXWORX focuses on elastic belt's core training, bringing a stronger body. There are still potential customers of the elderly and pregnant women in Taiwan Province province. Regarding the business environment in Taiwan Province Province, Angelnan said that Les Mills accounts for about 50% of the group class market in Taiwan Province Province, which is used by 2-300 gyms. In addition, at present, only a few mainstream Les Mills courses have been introduced into Taiwan Province Province, and there is still much room for improvement. In the future, they will devote themselves to providing more course choices so that students in Taiwan Province Province can fully experience the meaning and essence of Les Mills.
Every time Les Mills releases a new training course, it attracts a large number of online fitness instructors to sign up for study. Angelnan mentioned that she also found that the aging rate of Taiwanese population is much faster than that of other countries, and it will soon surpass that of Japanese. In addition, China people often have many taboos about pregnant women's exercise, but it is very helpful for pregnant women to have proper exercise training during pregnancy and postpartum. At present, most members of Chinese mainland are young people in their twenties and thirties. Les Mills is a very trendy project for China, and more young people are involved. In the future, their promotion will focus on middle-aged and elderly people and pregnant women, and break through the myth that these two ethnic groups can't exercise. Just like the founding purpose of Les Mills, the sense of mission to help others will lead everyone into the physical fitness field in a more attractive way.
Les Mills has been deeply involved in Taiwan Province Province for many years, and senior lecturer Matt Thraxton (second from right) personally came to Greater China to provide long-term training services. Pictures and pictures provided //Les Mills came to China for photography and interview writing //Oliver Wu.