The differences between the two are:
1, the company founders are different
Su Hua, CEO of Racer, graduated from Tsinghua University, worked with Google and Baidu. Partner: Cheng Yixiao, previously served as product manager of Renren.com. 2013 summer, the two were introduced by a friend and then discussed **** with the creation of fast hand.
March 2011 saw the birth of Maktou. At first, it was an application used to create moving pictures, and then after several generations of improvement into the current socialization-heavy short video. In 2017, it was led by Tencent, and in May 2019, the daily activity of fast hand exceeded 200 million, and put forward a new goal of DAU exceeding 300 million by the end of the year.
Shake is an APP developed by today's headlines.The developer of Shake is Beijing Weibao Vision Technology Co Ltd, the founder of the company is Liang Rupo, technical director of today's headlines.Shake short video is an APP of music creative short video? It was launched in September 2016 and started to catch fire two months after its launch i.e. in November.
2, platform positioning is different
Fast hand is: record the world, record you. Jitterbug is: record the good life.
Fast hand can be seen more focus on social and individual, that is, people and things are more focused. And its adherence to the idea of universal, that is, there will not be a particularly powerful KOL, the head of the flow will not deliberately to support, but more attention to each individual, to achieve a virtual platform for social phenomena.
The form of expression is: they will not be able to go with the important head to joint, but to support all users. Content, fast hand is more like a society, everyone can participate, participate, record sense is very strong, are all beings of ordinary life.
And shaking voice is more focused on recording the good life. It is more focused on content, what kind of content? Interesting, beautiful, creative content, so this is to a large extent the attributes of the platform is distinguished from the fast hands. Jieyin is more like a stage where everyone is beautiful and shows off the good side in anticipation of getting likes from everyone.
3, the operation strategy is different
Fast hand because it is adhering to the concept of a bowl of water, so, its distribution mechanism is decentralized, sinking, decentralized. So this makes a lot of the head of the traffic can not be particularly high, and support up a lot of waist, so as to achieve the platform are more balanced development. So a lot of people on the platform will spontaneously write: thanks to the fast hand platform.
Shake sound is a centralized distribution mechanism. It will be recommended according to the algorithm. By the likes, comments and retweets after the issuance of the excellent content is extracted and then focused on the recommendation, so many people will find out why two people can be recommended to the same video on the Jieyin number. This is the characteristics of the headline system, the characteristics of the algorithmic recommendation.
4, the platform core users are different
Some people say that the fast hand is like a temple fair, you can see a lot of the crowd. Racer is like a stage, will only see those who have passed the threshold. This side-steps the content and core users.
Gender are both predominantly female. The difference is that the piece of education, the education of jitterbugs is slightly higher than that of fast hands. This on the other hand explains the higher penetration of Jitterbug in Tier 1 and Tier 2 cities than Racer, while Racer is more popular in Tier 3, 4 and below cities.
05, commercial route
Since ShakeYin is content-based and a product of the headline system, its infomercials account for a very large proportion. Shake Voice's revenue in the first half of 2019 reached 20 billion, close to half of the revenue of the entire group of ByteDance.
Fast hand users are still a large proportion of the live broadcast and bandwagon revenue, short video knowledge of the tool to increase the powder. Fast hand live income mainly from small and medium-sized anchors, last year's income of more than 20 billion, and jittering infomercials are basically the same.