Christian Louboutin, does China have a monopoly?

Christian Louboutin has a monopoly in China.

20 12, Shenyang: Christian Louboutin Asia is pleased to announce the grand opening of the first Christian Louboutin boutique in Shenyang. Shenyang Store is the fourth Christian Louboutin boutique in China, the seventh in the Asia-Pacific region and the 58th in the world. The new store is located in hang lung plaza, a city where high-end brands gather, with an area of 135 square meters, presenting the latest series of shoes and handbags for men and women.

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Christian Louboutin1963 was born in a worker's family in Paris, and all his glory began with his special childhood experience. Once he passed by the Museum of Ocean Art in Paris and saw an eye-catching icon in front of the door. A tapered high-heeled shoe was scratched out by two thick lines, warning the visiting women to be "kind" to the carved wooden floor in the exhibition hall.

Looking at those beautiful high heels, he was fascinated at the age of 13, as if he had discovered that shoes could be so beautiful for the first time. At that time, Paris was in the period of economic recovery, and it was a scene of singing and dancing. Christian Louboutin couldn't resist the temptation of the world of flowers and often went to the Palace, the most famous nightclub in Paris at that time. He was only 14 years old at that time.

Here, he realized what fashion is, and his enthusiasm for stage performances and dancers is growing. He even gave up his studies for it. He spends every day in nightclubs, doing housework and seeking the development of design. Making shoes is his breakthrough.

"For those girls who dance, shoes are the most important, not only comfortable, but also very beautiful and sexy, which can be noticed at a glance. My idea at that time was very simple, that is, let these girls wear my shoes, which are more comfortable and beautiful than the shoes under their feet. "

At the age of 16, Christian Louboutin made his first pair of dancing shoes. Although he sells it everywhere, the dancers don't believe him. After hitting a wall everywhere, he realized that he had to go through professional training. So in 198 1 year, under the recommendation of a friend, I first worked as an apprentice in Follies Bergeres, and then studied shoemaking technology in the famous brand Charles Jourdan system at that time, which improved my technical shortcomings.

Talent+creativity+self-confidence, Christian Louboutin quickly made his mark in the industry. But at that time, he didn't have the idea of creating his own brand, and he didn't want to join any group. He works as an independent shoemaker in Chanel and a freelancer in YSL.

1988, Christian Louboutin was persuaded by a friend to join Roger Vivier, a legendary company specialized in shoe production under Dior. After the guidance of the master, his shoe-making skills flew to a higher level and soon became a household name. ?

The fledgling Christian Louboutin finally started his own brand at 1992. His high-heeled shoes are colorful and exotic, and are called "the best independent person" by the media. It attracted great attention as soon as it came out. At that time, many people thought that "red sole" was already his symbol, but it was not. At first, he didn't want to paint the soles red, but he was worried about Logo every time he designed shoes.

Once, he saw a female assistant painting nail polish on her toes. The bright red color suddenly inspired him, and he drew a real red color on the sole. Unexpectedly, the effect is surprisingly good. At this point, this charming red color became the symbol of Christian Louboutin, making him famous at one fell swoop. In the interview, he once described the impulse at that time: "The red sole is like lipstick on shoes, which makes people want to kiss unconsciously, and the exposed toes are sexier."

Soon, this reddish color spread all over the world. The support of the royal family, especially the support of big stars, made Christian Louboutin famous and turned out his client list: Princess Caroline of Monaco, cameron diaz, Nicole Kidman, Sarah Jesse Parker and jennifer lopez.

The red sole seems to have a kind of magic, which makes delicate and delicate women move, and makes women show confidence and sexy in front of men. Any woman who wears his shoes will fall into a comfortable feeling, and he is used to expressing his ideas with sharp contrast in design. The slender high-heeled shoes and red soles are the labels of Christian Louboutin's high-heeled shoes, and his experimental artistic design is also unique in the field of leather shoes manufacturing.

Today, Christian Louboutin brand high-heeled shoes cost more than $500, and customers are still in constant stream. Tom Cruise even ordered a pair for his one-and-a-half-year-old daughter, which cost as much as $3,000. The charm of the red background can be seen. ?

As one of the famous contemporary shoe designers, Christian Louboutin is undoubtedly the most exposed, and his figure often appears at various parties. With a high-profile attitude, he changed the introversion advocated by traditional shoe designers and quickly became famous internationally in a short time. His personal "selling" charm is indispensable.

The shoes he designed are not necessarily the most comfortable in the world, but they must be the most unique. When he was a teenager, his experience in nightclubs also influenced his whole design style. Christian Louboutin's shoes like to use all kinds of bright colors, especially the open toe style, which has won his favor. The red logo on the sole shows the sexiest and swaying side of women with high heels. No wonder so many stars are even willing to speak for him for free and show their unique style to Christian Louboutin on the red carpet.

References:

Baidu Encyclopedia-Christian Louboutin