1.Focus on Hot Topics
Hot topics are what we all care about, get hold of them and then play and write according to that and can produce content that users are interested in.
2. Pay attention to your peers
Every field has its top authors, and we need to pay close attention to what these authors are up to and what they are writing about, and be good at learning from them. For example, if I'm working on a fashion account right now, I'll be following Late Night Hair Thumbing, Simon's Sister-in-Law, etc.
3. Use keyword search
Taking advantage of the search function is a great way to find content on the topics you want. For example, use Baidu index to search for "food" and you can get some popular terms.
4. Take from life
As the saying goes, art comes from life, and so does material. A very small thing can be made big by processing and thinking about it, and good writers are often able to see the big in the small.
5. Learning to observe, think and record,