In order to ensure the success of the event, it is often necessary to prepare in advance the event program, the event program is developed for a particular activity, including specific actions to implement the details of the implementation of the approach, steps, etc.. Excellent activity program have some of the characteristics of it? Below is my help to organize the annual exhibition and marketing activities planning program, just for reference, I hope to be able to help you.
Annual exhibition and marketing activities planning program 1First, Activity Background
Exhibition economy, is through the organization of various forms of exhibitions, exhibitions and sales, to bring direct or indirect economic benefits and social benefits of an economic phenomenon and economic behavior. Exhibitions and sales for businesses and consumers to establish a docking platform, conducive to face-to-face communication between enterprises and consumers, to promote brand and product promotion, and ultimately lead to product sales growth.
The annual Spring Festival has been quietly approaching, the huge market demand for New Year's goods is gradually taking shape, which is the moment of business ambition, the New Year's market has become the business of the place where the business must contend with the same Ann Food Guild food enterprises under the cover of meat products, soy products, grain and oil, pastries, preserves, etc., these products happen to be the New Year's market, the "main" products, therefore, by the New Year's market.
In accordance with the relevant requirements of the central government on expanding domestic demand and the Ministry of Commerce's "Guidance on Doing a Good Job of Expanding Consumption-Related Work", in order to open up the holiday market, prosper the Spring Festival supply, and expand domestic demand, the Tongan Food Guild has planned this New Year's Eve Fair.
The second Purpose of the activity
For food enterprises and consumers to establish a purchase and sale of docking platform to enhance consumer understanding of the local food business and attention; reverse the situation of the New Year's Eve exhibition does not make money to achieve the exhibition of the virtuous cycle. Through the integration of the Guild's food enterprises to do the New Year's Eve exhibition, not only is conducive to expanding the visibility of enterprises, but also for consumers to buy New Year's Eve to bring convenience and affordability, to achieve the government, the Guild, enterprises, consumers, "win-win".
3, Positioning of the event
By the government to guide, enterprise participation, media to promote the Xiamen local brand of New Year's Eve products of a display and overall marketing promotion activities.
Four, Activity time and location
1, January 29, 30, 31, 20xx a (location: Xiamen People's Hall)
2, February 5, 6, 7, 20xx a (location: Tongan Gymnasium)
Organizer: Tongan Food Association, Xiamen Daily News
Exhibitors: Yinxiang Group, Huilkang, Hao Nian Dong Rice, Huang Zhehe, Xiangyang Fang, Zhongsheng, Eagle Wan, etc.
Supporting media: Xiamen Daily, Xiamen Evening News, Xiamen Business News, Xiamen TV, Tongan TV
Planning and implementation agency: Xiamen Dajie Ltd.
Planner: Wu Chenglong
VII, activity publicity
Activity publicity to give full play to the role of the newspaper media, the entire activity of the publicity of the newspaper publicity as the leading, such as the activities of the use of newspapers before the newspaper reports and clip newspaper DM single activities of the warm-up and inform; during the activities of the newspaper media invited to the On-site interviews; activities and then timely tracking reports, such as in the newspaper selection of "the most Xiamen gift", not only to the exhibitors a kind of encouragement, but also to the activity itself is a publicity.
(a) pre-event
1, newspaper reports: before the event, through newspaper reports on the pre-event warm-up, to remind the public will be held in the New Year's Eve Fair;
2, clip the newspaper DM sheet: the day before the event in the activity of the radiation area of the newspaper clip the DM sheet, the DM sheet on the introduction of the exhibition of enterprises and products, and attached to the table of the product promotional efforts; at the same time, there is a pair of DM sheet coupons, can be drawn, during the event consumer Coupon, lottery, activities during the consumer with the DM sheet to the scene can be exchanged for a box of grain grain power (500 boxes per day, while stocks last);
3, network publicity: in the small fish forum, fish forum, the Straits Forum and other forums to post publicity, while in the portal of the enterprises will be announced on the exhibition information.
(B) during the event
1, the island townships chartered bus transportation: during the event, the package of two buses, hanging large publicity banners on the body, and with the publicity radio, is responsible for publicity around the event and pick up and drop off consumers, but also to help consumers to deliver goods;
2, the radio notification of cabs to the scene: the popularity of the event scene at the time may be relatively strong, the radio broadcasting notification to the site. Through the radio broadcast notification of the brother to the exhibition site to pick up consumers, is conducive to the accumulation of popularity, but also to alleviate the problem of transport goods;
3, radiation area to distribute DM sheets: the arrangement of five leaflet distributors, wearing a written "'Tongan Food Guild' the first New Year's Eve Traveling Exhibition and Sale Festival "The words of the red ribbon, divided into 5-way, to the high traffic intersection or activities around the community to distribute DM single, in the distribution of DM single at the same time to briefly introduce the activities of consumers and the form of guiding the public to the event site; (distributed DM single and clip newspaper DM single the same, can be exchanged for cereal grain cereal power and to participate in on-site lucky draw)
4, the site layout: to the festive Layout to show the atmosphere of the upcoming Spring Festival, to stimulate consumers to buy the impulse of the New Year's goods.
5, radio propaganda: activities on-site use of stereo loudly play the activities of the introduction (pre-recorded) and festive music, to attract consumers passing by.
(C) the activities of the later
1, "the most Xiamen companion gift" selection: set up in the DM sheet "the most Xiamen companion gift" column, consumers in the scene to understand all the merchants and products, can be in the DM sheet for the awards Selection, such as: what is your favorite New Year's goods? What is the most favorable New Year's gift?
2, only the selection of the DM sheet can be placed on the vice coupon (selection column in the vice coupon) to the raffle box to participate in the on-site lucky draw, the end of the exhibition, the organizing committee of the statistics of the results of the vote, selected the "most Xiamen companion gift", and by the newspaper reports on the publicity, and at the same time, for the next round of exhibitions to do the preparatory work.
VIII, the form of activities
(a), the scene to create the atmosphere
1, the DM single "rush to cash" cereal grain grain power and lucky draw: during the event, with the DM single to the scene of the activity can be exchanged for a box of cereal grain grain power, 500 boxes per day, while stocks last! During the campaign period, you can redeem one box of Grain Gullet at the event site by presenting the DM slip, 500 boxes per day while stock lasts. The first prize is 1 person, who will receive a New Year's gift package valued at RMB 666; the second prize is 2 persons, who will receive a New Year's gift package valued at RMB 366; the third prize is 3 persons, who will receive a New Year's gift package valued at RMB 166; and there are a number of lucky prizes, the prizes are determined separately.
2, the scene set up coupon redemption point: the Spring Festival group purchase, many companies in order to facilitate the purchase of consumers, will introduce coupons. In the activities of the site set up coupon redemption point, can converge this part of the exchange, improve the popularity of the scene atmosphere, when the exchange of people with a big bag shuttling in the scene, will stimulate other consumers to buy impulse;
3, the product display: each enterprise each activity has a 15-minute opportunity to promote the New Year's Eve products on the stage. Product promotion will be based on the form of speech with walk, competition and answer, on-site and off-site interaction.
4, free tasting: part of the product can be free to try to eat, try to eat is conducive to the accumulation of popularity, consumers in the experience of the product after the purchase of the probability will be greater.
5, stage performances: intermittent singing on the stage, dancing, magic, writing couplets, lottery and other performances, creating a hot atmosphere.
(B), the form of promotion:
1, discounts (exhibitors to come up with their own, try to come up with the biggest discounts, not less than the island stores New Year's Eve promotional efforts as a standard)
2, group purchase discount: more than five people to buy New Year's Eve together, you can collectively enjoy a 10% discount on top of the discounts!
1, the purpose of the event
The Spring Festival is the most enthusiastic and grandest of our traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. In the leisurely shopping, seeking pleasure, joy, in shopping, welcome the arrival of the new year. In our county vigorously develop e-commerce today, we want to take full advantage of this traditional festival, create a network shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and farmers to increase income. The New Year Festival to "develop e-commerce, prosperity of the local economy" as the theme, aims to "New Year Festival" in the form of exhibitions and sales for the people of Zhuanglang and even the whole country to provide a collection of purchasing, entertainment, consumption as one of the county network shopping platform, and at the same time for the majority of the Agricultural products enterprises, dealers and consumers to build a network trading platform to promote the "net goods to the countryside, agricultural goods into the city" two-way circulation, prompting the township, village e-commerce service stations, points to play its role in accelerating the pace of conversion of the local business marketing model for the creation of suitable for the development of e-commerce in poverty-stricken areas "Zhuanglang model" to lay the foundation for the development of e-commerce. Zhuanglang mode" to lay the foundation for the people to really experience a network economy 's impact, so that merchants really feel the era of e-commerce has come, now not to do with the problem, but how to do better.
Second, the activity time, carrier
1, time: January 18, 20xx - 20xx February 23
2, carrier: Zhuanglang life treasure "province la mall".
Third, the activities of the organization and requirements
1, held a kick-off meeting:
Initially scheduled for January 18 in the new space and time e-commerce training center held in Zhuanglang first e-commerce, "Welcome to the New Year, send New Year's Eve," the activities of the kick-off meeting.
2, the county e-commerce service center is responsible for organizing the township e-commerce service station manager and logistics courier company responsible for participation.
3, the township service station is responsible for organizing the village-level service points to actively carry out this activity, do a good job of goods on the shelves, sales, so that the village-level service points in the Zhuanglang e-commerce platform transactions reach a certain amount.
4, logistics courier company is responsible for the express service of this activity. To rapid, high-quality, efficient in accordance with the platform order address to do a good job of guaranteeing the flow of goods, the same city 1.5 kilometers free of charge, 1.5 kilometers away in accordance with the domestic standard best price delivery.
5, Zhuanglang new space and time e-commerce company is responsible for the organization of the net sales enterprises and merchants to participate in this activity. To the enterprises and merchants to provide products according to the number, price register, the enterprises and merchants to provide products to issue a written quality assurance letter, and actively do a good job of the product after-sales work.
Four, the activities of the object
Zhuanglang County within the scope of the residents, foreign Zhuanglang nationality and attention to the economic development of Zhuanglang people.
V. Theme of the event
The development of e-commerce and prosperity of the local economy
Sixth, publicity slogans
1, purchase of New Year's Eve, on Zhuanglang Life Treasure;
2, this year's New Year's Eve where to look for, Life Treasure on the sample;
3, this year's New Year's Eve where to look for, Life Treasure on the sample;
9, out of the house without worrying about, online order send hometown
10, this year's New Year's Eve is not the same, just because there is a New Year's Eve
VII, the activities of the content
1, coupon: save la mall full of full of 100 yuan to reduce the 10 yuan available (coupons and full activities can only be used with the) (The same)
2, full reduction: full of 50 yuan to reduce 7 yuan; full of 99 yuan to reduce 11 yuan; full of 139 yuan to reduce 20 yuan (reduced costs are from the lowest price provided by the manufacturer to allocate, only the life of the treasure platform registered users and WeChat attention to the user)
3, limited-time rush: the organization of participating merchants according to the nature of the product and classification, and actively do a good job of discounted limited-time rush business activities. (Only life treasure platform registered users and WeChat attention users)
4, New Year's gift package: according to the county merchants to provide a combination of products,
5, New Year's gift coupons: New Year's gift coupons issued to other businesses, can be used through the coupon code in the life treasure platform.
6, full red packets: a one-time purchase of more than 50 yuan issued 5 yuan red packets, and then a small gift (offline users)
7, flagship stores, e-commerce service point of delivery in the same city: flagship stores, the various e-commerce service points to support delivery in the same city, the online order, door-to-door pickup free of logistics, free delivery within 1.5 kilometers, delivery fee of 10 yuan outside of 1.5 kilometers from
8, On behalf of the New Year's Eve: If Zhuanglang by outsiders or foreign Zhuanglang friends, through the platform to place an order of 500 yuan, the platform side or merchants can help their New Year's Eve to the home, shipping costs in accordance with the rules of logistics within the county to go.
9, sell New Year's goods, send spring couplets. Can be combined with the cultural three to the countryside to engage in
Eight, the activities of the publicity
1, WeChat circle of friends:
a, the new time customer service department is responsible for WeChat circle of friends to promote;
b, the public number of the marketing and promotion;
c, the participating merchants (enterprises) to actively participate in the
(the). Circle of friends forwarding, Pingliang City, the major forums posting, Baidu posting, microblogging)
2, send leaflets:
a, can be recruited part-time leaflets (part-time number of people per day for about 6 people) Ground push: recruitment of part-time Ground push to send leaflets, 65 yuan / day, and leave contact information, x-exhibition racks of 2, 2 tables, small gifts of 1,000.
3, life treasure online publicity; by the production department is responsible for:
a, product landscaping;
b, banner ads production;
c, checking and testing the order process
4, media advertising: county television and other media in the county.
5, promotional video: cell phone video, website promotional video.
6, public service propaganda: for widows and orphans and cleaning workers to give the annual gift.
Eight, activity preparation
Production Department:
1, activity materials: activity theme posters, dm sheets, banners, store theme materials, couplets, mascots, product photography, program establishment date, January 20 before the completion of the design;
2, the merchants and the various service points of the online store to improve, Activity theme atmosphere, advertising theme design, product artwork, set coupons, program establishment date, January 22 before the completion of the design
Business Department: a, program establishment date;
b, January 20 before the collection of the required products
Operations Department: a, program establishment date;
b, the implementation of the stock warehouse and warehouse management; <
c, the establishment of the event venue, build
Customer Service Department: a, statistics on daily orders;
b, statistics on the number of registered users;
c, the activities of the product portfolio entry
Vehicle use: the new space and time and the relevant enterprises, merchants
Nine, the cost of the activity
Preliminary estimates need to be about 100,000 yuan, the plan is to raise a portion of the merchants, the county business bureau to support a portion.
X. New Year's goods:
Merchants to provide, register
New Year's goods exhibition and marketing activities planning program 3First, the exhibition purpose:
inheritance of the traditional Chinese New Year's culture, stimulate stimulate the Spring Festival economic consumption.
Enhance the environment and quality of the public procurement of New Year's goods, to meet the public's one-stop shopping needs. Concentrate on displaying famous and excellent commodities from all over the country, and promote enterprise products and brands.
Enrich the community life around Xindi City and bring convenience to the residents.
Lay the foundation for the sale of buildings and investment in Xindi City and gather popularity.
Second, the exhibition time:
TBD
Exhibition location: Huamao 1958 Square
Third, the theme of the exhibition:
20xx Xindi City New Year's Eve Taobao Food Festival
Fourth, Organization:
Organizer: Xindi City
Sponsor: Anhui Myth Advertising & Media Co.
V. Exhibition content:
Promotion of New Year's Eve goods of the booths. The organizing committee organizes on-site Spring Festival couplets give writing, thousands of yuan gift bag lottery, the God of Fortune to send red packets, dumplings taste of New Year's activities.
Six, the scope of the exhibition
1, alcoholic beverages: a variety of wines, liquor, wine, fruit wines, health drinks, juice drinks, lactic acid bacteria drinks; tea, etc.;
2, food: a variety of famous new food, green food, grain and oil food, health food, snack foods, frozen food, baked goods, meat and poultry products, aquatic products, spices, dairy products, dried fruits and fried foods, local specialties, agricultural products, etc.;
3, general merchandise: household appliances, kitchen and bathroom sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festive supplies, kitchenware, intelligent toys, etc.;
4, gift items: all kinds of gift boxes, floral potted plants, paper cuttings, paintings, stones and jades, etc.;
4, gifts: all kinds of gift boxes, floral potted plants, paper cuttings, calligraphy and paintings, stones and jades, etc. Paintings and calligraphy, stones and jade, etc.
5, clothing: bedding, clothing, shoes and hats, etc.
6, specialties: Wuxi special sauce ribs, gluten, small steamed buns, vegetarian cakes, Huishan mudman;
7, imported goods: the world's specialty foods, etc.
7, imported goods: the world's specialty foods, etc.
8, imported goods: the world's specialty food.
Seven, the form of activities
1, thousands of yuan gift bag lottery: customers shopping for more than 50 yuan, you can get a free raffle ticket from the merchant. A raffle ticket can participate in a raffle. Buy 100 yuan can get two raffle tickets, and so on, buy more get more.
2, free to send spring couplets: invited calligraphers of the Calligraphers Association on-site writing spring couplets to send spring couplets. Shopping full of xx yuan will be sent.
3, the God of Fortune to send red packets: every day to the first two hundred customers to the New Year's Fair can get a free red packet. Note: Each person is limited to take a red packet, the red packet may have a word of fortune, a pair of couplets, may also be a dollar, or a greeting card.
4, you shop my bill: the organizers randomly find a customer who is buying a bill, as long as the customer within 30 seconds to answer a simple question about the current New Year's Eve, can be free of charge.
5, large group purchase: the production of the New Year's goods catalog, sent directly to the units and enterprises, in the promotion of goods at the same time, pull the group purchase.
6, cultural performances: lion dance, guzheng performance, pipa performance, singing representative songs of the Spring Festival.
7, window cutting: the scene to teach the art of window cutting.
8, free tasting of dumplings, spring rolls and other New Year's snacks.
Eight, publicity plan
This year's New Year's shopping festival will focus on the publicity and hype beforehand, linkage with the media resources in the same city, to maximize the attraction of Xindi City around, and even the whole city's potential consumers.
Publicity methods: activity hard advertising, dynamic reports, topic hype.
1, network: major forums and websites to post, expanding the strength of publicity.
2, print media: Anqing Evening News, Xin'an Evening News, Anqing Radio and Television Newspaper advertisements or a large number of dm leaflets
3, car carriers: buses, cabs, advertising information
4, community poster posters: will be tailored to set up promotional posters for this year's New Year's Eve Shopping Festival, the New Year's Eve shopping festival to increase market attention and accumulation of popularity.
5, air gliders
New Year's goods exhibition and marketing activities planning program 4First, the theme of the event
This activity is mainly relying on the official platform organized by the "Minbei Daily", "rely on the sky media" professional planning. "Professional planning. Combined with the "Wuyi Electricity" online service platform advantages and "Minbei interactive forum" network popularity. *** with the creation of a "gently moving fingers, New Year's goods to the home" as the theme of the online and offline activities. The activity is based on on-site physical exhibition and sale, and online purchase of goods.
Tagline: The most powerful e-commerce platform under the Minbei Daily
Second, the goal of the activity
1, to publicize the "xxbuy" network based on the initial brand impression implanted in the minds of the public.
2, to increase the number of people concerned, the number of registrants and the number of people to buy.
3. Effectively attract on-site merchants and potential merchants to join the e-commerce. (Merchants can sign up with the e-commerce company on the spot)
4, the scene driven by the people accustomed to using the platform. (such as sweeping WeChat attention, give bookmark-like operation card, the site staff carefully guide the operation)
5, the use of this activity from the new establishment of the "Northern Fujian Interactive Forum" functionality.
6, the Farmers and Merchants Bank for the card.
Third, the object of the activity
Namping the consumer groups of the New Year's goods;
Farmers and merchants Bank of the credit depositors, the new and old netizens of the interactive forum of the north of Fujian; Namping the product dealers;
Fourth, the activity of the time:
February 20xx, 7 to 8 days. 7 to 8.
V. Location:
Namping Sports Park Plaza
VI. Content of the event
The display area is set up:
1. New Year's Eve merchandise and peripheral products on display;
A piece of the product is set aside for the event. display area to display the organizer's and other franchisees' peripheral products. (The activity is mainly by the Minbei Daily, Yitian media specific implementation)
2, e-commerce purchase experience; set up e-commerce special area, the location of the special area is conspicuous, mainly to the flow of people issued e-commerce promotional brochures. Guide consumers to register, purchase, the need to join the merchant registration.
Content design:
1, the concept of e-commerce New Year's Eve is relatively new, so the offline activities are still mainly to guide the main. Designed the mall operation process card (bookmark as a pattern), designed the online activities flyer, with the process card together with the distribution.
2, the scene can be set up 1 to 2 Agricultural Bank of China staff, on-site credit card (or set up a special area of the Agricultural Bank of China)
3, on-site registration or sweep WeChat attention to the personnel can be sent by the electric business New Year's gift (recommended to send printed with the electric business logo of the couplet set)
4, for the site investment, the design of the investment program. Set up to fill in the franchisee's intention to cooperate with the table, leaving relevant information later contact. (Conditions allow, can promise merchants to join the preferential policies: such as merchants and then introduce other merchants to join the enjoyment of xx advertising time, etc.)
5, for the new and old users of the interactive forum of the northern Fujian, on the day of the event can give a certain degree of preferential and can be for the next time the upcoming launch of the "Netizen Festival" in advance of the gathering of popularity.
VII, the activities of publicity
(a) the promotion of time
activities carried out a week before the week of February 1, 20xx to February 8
(b) publicity methods;
1, Minbei Daily
2, the information group, (cell phone text messages, micro-letters)
3, interactive forums (cell phone text messages, micro-letters)
3, interactive forums (other network platforms)
4, leaflets (content printing on the leaflets)
5, Nanping TV tonight at 9:30 pm.
(C) publicity content:
1, time, location, contact information and activities.
2, the object of the discount and the content of the discount.
3, the message of mainstream franchised merchants.
VIII, site layout
1, 3x6 specification advertising tent a top
2, the exhibition area is equipped with two computers (within the capacity of more good), network cable, three power supply interface.
3, the site table 2, 10 chairs, tablecloth.
4, x-rack promotional posters, background spray paint, on-site banners. Strong> Activity process
Work arrangement:
First, on-site flyers on sale
Second, the front desk information answer staff
Third, online operators
Fourth, join the merchant intention to sign
.