How is the Chopstick Brothers' Little Apple so bad and still so hot?

One of the signs of the world's degeneration is that a few years ago, when people talked about the Divine Comedy, they were still referring to the works of the Italian poet Dante. Now, the reference is to all sorts of eye-popping pop songs.

Despite being mocked, made fun of, and even seriously criticized, they still take over Internet videos, plaza stereos, cellphone libraries, and even party stages with such a starry-eyed fervor that you can't help but want to hear them.

From "love sale", "the most dazzling national wind", "fox call" to "small apple", why can the sacred song so god? The reasoning here, and listen to the One Readers chat.

About the divine song, these are known to everyone

According to the general explanation, the "divine song" usually refers to some lyrics are very rhyming, the tune can be matched with any dance song, exciting, men and women, young and old, every time you listen to give people a feeling of bombardment. The tunes are either catchy or thunderous. The reviews are mixed. Taking the world by storm with intoxicating melodies.

If you summarize the popular sacred songs in recent years, you will find that they almost all have **** the same characteristics: popular, simple, rhythmic.

The so-called popular, in the words of professional music critics, is the lyrics "flattened", "fast food", in the words of ordinary people, is ...... vulgar, or, in other words, vulgar. The theme around the basic is not away from the love of men and women, either confession, or crying, such as "you are my little ah small apple, how to love you are not too much". The most dazzling national wind" only rises to the national culture of the song, but the form of expression, is still "my love", "you are the most beautiful clouds in the sky".

The so-called simple, that is, their lyrics are basically vernacular, rhetorical level does not exceed the first grade language syllabus. Examples of this abound, and One Read feels there's no need to cite them.

The rhythm is strong, yes, it's moving times, moving times, basically going the disco route. And the climax of the song is very clear and repetitive.

Well, these are all superficial phenomena, don't rush to say "cut, I know all these", because these are just the basics of what One Read breaks down and crumbles.

Why the sudden rise of the Divine Comedy?

It has to be said that the emergence of sacred songs is inseparable from the Internet era. Think about it, before the popularization of the Internet, what is the divine song?NO. At that time, the ability to write, sing and disseminate songs, are national certification agencies, to sing the good times, the good life is mainly to sing a bit of love, to be written into the "how to identify yellow songs", so the soil of the divine song, in fact, is the network to bring grassroots era, so that a lot of people outside of the system have the creation, dissemination of musical works The ability to create and disseminate music.

Since the sacred songs are aimed at the general public, the taste can be imagined. The popular ones must have carefully considered the public's tastes and preferences, and to put it another way, the losers will win the world.

For example, the Phoenix Legends, a group that became popular in 2005 and raked in the first bucket of money in 2006, became popular through where? Not music radio, not television, but flash and cell phone ringtones. That year, "Above the Moon" hit a staggering 79 million color bell downloads. Subsequently, songs such as "Freedom to Fly", "Waiting for the Rose of Love" and "The Most Dazzling National Wind" also became the hottest color bell music, and the number of cell phone applications of "Over the Moon in the Lotus Pond" in 2010 exceeded 100 million.

Compared with the fixed Internet, cell phone mobile network coverage is much more expansive. 2012, the city's broadband access to households only hovered at 50% to 60%, while cell phone users have exceeded 1 billion. Becoming a god song, of course, has to be the simplest and most brutal way to win over the majority of people.

What's wrong with brainwashing

Because the rhythm of the song is so distinctive and the content is so simple, many people despise the song but are still brainwashed, and the melody of the song often appears in their heads unconsciously, which is uncontrollable.

Brainwashing is commonly known as "Earworm", which is translated into Chinese as "earworm". It's a kind of neurological movement of the brain.

Shenzhen songs are almost tailor-made for this earworm phenomenon, which is one of the reasons why they have swept across the country.

German experimental psychologist Hermann Ebbinghaus put forward a theory called "involuntary memory retrieval". This term means that in the human brain, there is a part of the information memory is extracted by relevant cues, and slight sensory stimulation can extract this information, causing it to become an involuntary or an uncontrollable human phenomenon.

The Divine Comedy is able to constantly stimulate the human brain through its simple and brutal melodies, making the brain constantly pay attention to it and leave a lasting impression. Then, once the extraction clues appear, such as recalling the scene where you listened to the sacred song, or even just when you feel bored, the brain will trigger the relevant information, and your brain will start to desperately single loop a certain fragment of the sacred song, and the more you want to stop, the more you can't stop. For example, I read the gentleman now in the head is all "Oba

Gangnam style"......

Well, I read the gentleman will still bite the bullet and insist on making their thinking clear to finish writing this article.

Lastly, One Read is going to lift out the philosopher and sociologist Theodore Adorno. This old gentleman is also a high cold music theorist, he is very pop music, think listening to pop music, do not need to focus on comprehending the shock and baptism of the music, only need to roam as a background sound to enjoy and amusement. As a result, the public's ability to appreciate music has remained at a low level, and their taste has never been high.

Adorno's theory has been criticized for being too cold, but it's not without merit. The old Chinese saying, "The yellow bell is ruined, the kettle is thundering," means that no one listens to good music anymore, and there's just a lot of super-awful music out there.