Recently, I read a report with the headline "Nowadays, the old people don't deserve to watch TV".
So this brings the soul question: smart TV it really smart?
In fact, not only the elderly do not love to watch TV, there are many young people are also very disgusted with the complex operation of Smart TV, no cell phone, tablet operation is so simple, especially the TV, set-top box remote control a whole bunch of buttons, a whole lot, completely unloved.
And the smart TV system UI is also the same, always waterfall flow form, their favorite content is difficult to turn to, must use the remote control a variety of choices, in this fast-paced era is obviously out of date.
In the face of smart TV start advertising time is long, the system UI is not as concise and clear as the cell phone, content resources can not be laid out in accordance with the user's preferences of these industry pain points, TCL took the lead to break the game, the launch of the new C11G high-definition QLED smart screen equipped with a new spirit of the desktop control, completely subverted the user's cognition, and really make the operation of the smart TV has become simple and more humanized.
Fast startup No startup ads
Opening the TV before you even have time to look at your phone, you're already in the system. If I had a smart TV at home, the startup + ad time would take at least 2 minutes, and I would usually grab my phone and swipe through a few short videos before operating the TV. This change reminds me of when I once switched my laptop hard drive to an SSD, 13 seconds into the system, and I was so excited.
System Flexibility and Freedom Thousands of People
Fast, already surprised me, but into the system to find it is even more different. Traditional TV UI is basically a waterfall flow style, which looks logical and clear, but actually works very differently.
When switching to the Spirit Control desktop, the entire page layout is modularized like a cell phone system, and each module supports customization, allowing you to freely arrange and combine applications, movie and TV content, and functional widgets according to your own preferences, adjusting the size and order, etc., similar to cell phone interfaces, to create a completely personalized desktop layout.
After using this system, I found that it is especially similar to the function of adding widgets in the IOS cell phone, which is very simple to operate, and after setting up, each section is the content that I need the most, and other irrelevant things won't appear, which makes it very simple and clear to look at. Especially for the elderly, after booting directly into the spirit of control desktop, as accustomed to the operation of the phone to watch TV, compared with the traditional UI system is too good to use.
In addition, the Spirit Control desktop has the same split function as the cell phone, the TV is the same TV, but the operating desktop for each person is different, so that the whole family mom, dad, kids, and the elderly are equivalent to each of their own exclusive TV, you just need to add a new scene to the top navigation, the desktop layout and categorization, it can be easily done.
Finally rename it to your favorite name, and each time you just need to find your own scene in the navigation bar, and click into it.
Another very useful feature found in use is that TCL has added 3 app shortcuts on the remote control to define different apps, which allows you to experience the thrill of one-touch direct access.
This feature is not only convenient for us youngsters, but also extremely friendly for kids and the elderly. For example, my mother loves to watch TV series, but every time she finished watching it, it was hard to find it again, so she started watching a new one, and basically didn't watch any of it in its entirety. With the shortcut key, you can just define the blue circle as the viewing history and bridge yesterday's content in one step, which is really convenient.
After trying out the Spirit Control Desktop, I have a whole new perception of TCL TV. All along, TCL TV continues to lead in display technology, and is at the head of the industry in Mini LED and QLED. This time, TCL also through the spirit control desktop in the TV software to take the lead in innovation, no boot ads, system operation efficiency, system personalization and simplicity as the goal, not only let the user see the excellent picture quality of the TV, at the same time to get a pleasant TV experience, can be said to really do for the user to solve the actual pain points. Compared to the traditional TV waterfall flow UI system is unchanging, the spirit of the desktop control can be said to be too far ahead in every aspect, a single "good use" has interpreted the user's feelings.