In order to ensure that things or work carried out in an orderly and effective manner, usually will be required to develop a program in advance, a good program will focus on the audience's participation and interactivity. So do you know how to write the program is standardized? The following is my collection of new store opening theme activity planning creative program (collection), for reference only, I hope to help you.
New store opening theme activity planning creative program (collection) 1First, the purpose of the activity
1, through the opening activities to gather popularity, attracting pedestrians to watch, the formation of word-of-mouth publicity, to achieve the effect of dissemination, and to further expand the brand of the family home to know the visibility of the brand within a certain range, reputation.
2, through the activities to attract consumers into the store, and strive to contribute to the purchase of consumers who visit the store for the first time.
Second, the publicity strategy
1, in the main street hanging large outdoor advertising or light pole light box advertising, generally short-term advertising, close to the new store near the main opening of the special, released opening time and surprise activities, before and after the opening of about 10 days is more appropriate.
2, one week before the opening:
① to the commercial district, key neighborhoods or residential areas to distribute DM flyers, mainly to convey the opening information and the opening of the surprise activities, stimulate consumers to participate in the purchase of _;
② conditions allow, you can find a strong local newspaper and media cooperation, leaflet entrainment publicity;
③ funds allow, but also can be publicized through the newspaper media, television.
3, three days before the opening:
Strengthen the promotion efforts, the use of SMS platform to release the opening information, placed around the business district floating air ball, hanging under the banner of the opening ceremony and the new store adjacent to the street and hanging banners on the main street to create an atmosphere of opening, to enhance the stimulation of passing pedestrians, for the formal opening ceremony to do the work of preheating.
4, the opening day, can be in the neighborhood of the main street ___ publicity, to attract the attention of pedestrians, the release of opening information and activities.
5, one week after the opening: continue to open when the heat, according to the local consumer habits to introduce new promotional programs to ensure that the flow of customers and sales.
Three, the activities of the project set
1, the opening ceremony ribbon-cutting ceremony.
2, promotional activities.
Fourth, the activities of the site layout
1, the new store entrance arch, floating air ball, banners and appropriate specifications of the vertical banners (from the new store store where the building is suspended from the upper floor and down).
2, in front of the new store along the street laid red carpet, carpet length of x meters.
3, in the new store door on both sides of the left and right placed in the opening ceremony flowers blue.
4, the opening day to ensure that the new store manpower, staff with Jiajiazhi unified standard clothing stand on both sides of the new store entrance or entrance to welcome guests, and with the guests into the store to help guests to introduce and clip the package, etc., as far as possible to strive for one-on-one tracking (x days before the opening).
5, sound, microphone equipped and debugging.
5, the opening ceremony process
x point before: now set up and sound debugging
x point before: all the activities of the staff to the full
x point to x point: the company's head of department and other all the participants to the full, to the scene to coordinate the work and for the opening of the site to enhance the popularity.
x:00 to x:00: drums and marching bands to attract passers-by and create a popularity index.
x point to x point: the official start of the ceremony by Lu briefly announced the opening ceremony, and announced the beginning of the lion dance show, while leaders, guests can visit the Jubilee store in a round of applause began to appear on stage to perform the traditional Chinese program "Lion Dance Show". The performance of the lion dedication (mouth spit out the family know Jubao store, the opening of the subtitles)
x point to x point: the end of the activities, the new store as usual, the site selling products, sales staff to publicize promotional activities (from time to time, shouting promotional activities in the mouth), the introduction of the membership card discounts and other activities to continue. In order to continue the shopping boom at the opening of the Jubilee store, the promotion can be extended for x days, with the aim of increasing the rate of entry and promoting sales.
Six, the activities should be prepared before the start of the matter (activities in place before the start of x days)
1, contact arches, balloons, banners production company, communicate the release content, release time and price negotiation and sign a contract.
2, DM flyers, posters and other promotional materials design and production.
3, such as the need to publish advertising, contact the local outdoor media or television, newspaper media companies, communication and publishing content and price negotiations and sign a contract.
4, to open the promotional program, opening gift preparation, promotional gift preparation.
5, contact the local lion dance team, communication performance time and price negotiation and sign a contract.
8, ribbon-cutting props preparation (red band, tray, scissors, white gloves).
6, red carpet preparation (rented or purchased), the new store opening baskets purchased and ensure that the opening day of the normal arrival at the store.
7, hosts, leadership speeches, media release preparation.
8, customer data card preparation, do a good job of customer data archiving (for the opening of the new membership card users).
One of the planning background
(a) large shopping malls market analysis
The world-renowned McKinsey & Company business consulting firm recently published a survey report pointed out that: "China's accession to the World Trade Organization, the economic sphere by the biggest impact will be China's retail sector," the report said. The biggest impact will be China's retail industry. Due to the lack of modern advanced retail management model and overall planning and operation, China is currently developed by the developer of various types of business malls, the loss is as high as 60%; with Wal-Mart, Carrefour and other world retail giants to seize the beach in China, the competition in China's retail industry has entered a white-hot situation. Many large shopping malls have been stranded, in trouble". Take Kunming as an example: the famous "New Oriental Women's Plaza" no longer exists, "Infinity" which was once sought after by consumers and the media is unloved, "Tianheng Times Store" which was once so popular is unsustainable, "Kunming Times Store" is not sustainable, "Kunming Times Store" is not sustainable, "Kunming Times Store" is not sustainable, "Kunming Times Store" is not sustainable. "difficult to continue, Kun Bai Da fire line" face ", Southwest Commercial Building reshuffle integration, Sheng Xing take over Wuhua Building, Hualian into the main peace Shengshi, Mechen department store rubbing fists ...... the only remaining Parkson, Jinlong Department Store is also Thinking hard about the best strategy. All this shows: the traditional business model must be in line with international standards, must accept the advanced management concepts, and all-round, professional operation; on the other hand, our exciting times for the Kunming target consumer market for a long period of specialization, systematic directed market research and study has further proved that: at any time to grasp the cutting-edge of fashion dynamics, to lead the trend of fashion in Kunming, and to fully understand the needs of the target group, in order to put the The enterprise based on the Kunming market, and obtain the favor and respect of consumers.
Large shopping malls are highly competitive, a variety of celebrations and promotions are often used by the many businesses, in the long run, there are many activities have not been noticed by consumers, which also makes a lot of business activities greatly reduced, especially in the opening ceremony activities must pursue a special at the outset to attract the attention of people's attention to the concept, in order to make it in the shortest possible time to improve visibility and reputation.
Fashion Spring to stand out in this fierce commercial competition, first of all in the opening ceremony will have to do a full article, for this reason, it is necessary to fashion spring shopping center A: geographic advantage - the middle of the youth road in the busy area; B: product advantages - fashion trends, brand-name metropolis. Fashion trends, brand-name metrics and activities are closely integrated in order to achieve the good publicity effect of the surprise victory.
(B) the ultimate goal of the activity
Through the very innovative, characteristic, influential and attractive opening ceremony to accelerate the enhancement of fashion spring popularity, reputation and loyalty, in order to "fashion spring - fashion trends "The positioning of the accumulation of good brand equity.
(C) activities constitute a three-step
1, before the opening of the warm-up song: the use of media, press conferences;
2, the opening of the warm song: the opening day of the activities of the content of the full debut;
3, after the opening of the lively song:
Content: every three months, held a "Race Dress Festival
Organizer: Fashion Spring Mall
Contractor: Exciting Times
Second, the activities
(a) a press conference
(b) opening ceremony unveiled
(c) lion dance, dragon dance performance
(d) street dance performance
(d) the first time in the world, the first time in the world, the second time in the world, the first time in the world, the first time in the world. p>
(E) live fashion show
(F) Race dress festival
(VII) shopping prizes
(VIII) on-site question-and-answer lottery
(IX) fashion conference
Third, the site layout
1, the fashion spring of the plaque covered with red cloth;
2, at the entrance to the shopping mall with colorful balloons tied into two rainbow door;
3, 6 air floats, and with 6 cloth markers, marked with eye-catching advertising slogan;
4, a T-shaped platform, and equipped with a canopy, T-shaped platform for the red carpet paved, the side of the printed slogans and patterns of the computer photojournalism painting enclosure;
5, in the T-shaped platform surrounded by a cloth tape Circle the scope of activities, cloth tape also printed on the advertising slogan;
6, in the shopping mall's entrance along the 4 new shape, unique, fashionable large flower baskets, flower baskets on the stickers with promotional advertising slogan;
7, in the shopping mall in front of the front of the two sides of a diameter of about 1 meter of the special large flower bulbs (made of flowers), and supported by the shelf;
8, in the flower bulbs of the side each placed a large Christmas tree, a large Christmas tree, a large Christmas tree, a large Christmas ball, and the same advertisement;
8, in the flower bulbs on the side of the respective Place a large Christmas tree on the side of each bouquet, and decorated with bright and colorful ribbons, the Christmas tree will shine in the sun, two fashionable spring people dressed in Santa Claus costumes stand in front of the Christmas tree to welcome the guests;
9, in the shopping mall at the entrance of the arrangement of fashionable dressed in the 3-6 Miss Manners to meet the guests.
Fourth, the activities of the specific arrangements
(a) held a press conference (warm-up song before the opening)
1, time: within a week before the opening
2, location: the fashion spring conference room
3, content: the release of the fashion spring shopping center's opening ceremony and the activities of the arrangements for the situation, the preparations for the festival, the race dress, the preparation of the festival. Situation, the preparations for the Festival, and answer reporters' questions; at the same time, in the Spring City Evening News, City Times Fashion Edition 1/2 page color print ads.
4, purpose: through the strong mainstream media. Publicity reports, publicize and strengthen the "fashion spring shopping center" leading the fashion trend of the new image, new ideas.
5, the scene layout
(1) simple, bright backdrop, labeled with the word "fashion spring press conference" and the fashion spring logo. Picture to fashion spring in the most fashionable and beautiful dress mainly;
(2) in the conference table put some flower pots;
(3) in the table at each end of a small vertical banner, the book "fashion spring" "trend-setting" advertising slogan. advertising slogan.
6, the press conference costs
(1) the relevant leaders, business authority experts (3-6 people, the fashion spring operating, invitation and its costs at their own expense)
Zhang Dewen in **** Yunnan Provincial Party Committee Vice Minister of Propaganda Department, Director of the Information Office of the Provincial Government and spokesman for the news (recommended)
(2) the province's journalists (29 people, the exciting time operating)
Yunnan TV 3 people × 400 yuan / person = 1200 yuan
Kunming TV 3 people × 400 yuan / person = 1200 yuan
Yunnan Daily 1 people × 400 yuan / person = 400 yuan
Yunnan Economic Daily 1 people × 400 yuan / person = 400 yuan
Chuncheng Evening Post 1 people × 400 yuan / person = 400 Yuan
Yunnan Information Daily 1 person x 400 Yuan/person = 400 Yuan
Life New Daily 1 person x 400 Yuan/person = 400 Yuan
Metropolis Times 1 person x 400 Yuan/person = 400 Yuan
National Times 1 person x 400 Yuan/person = 400 Yuan
Kunming Daily 1 person x 400 Yuan/person = 400 Yuan
Dianchi Morning Post 1 person x 400 Yuan/person = 400 Yuan
Dianchi Morning Post 1 person x 400 Yuan/person = 400 Yuan
Dianchi Morning Post 1 person x 400 Yuan/person = 400 Yuan
Yunnan Daily 1 person x 400 Yuan/person = 400 Yuan
Dianchi Morning News 1 person x 400 RMB/person = 400 RMBMass Consumer News 1 person x 400 RMB/person = 400 RMB
Yunnan Science and Technology News 1 person x 400 RMB/person = 400 RMB
Travel News 1 person x 400 RMB/person = 400 RMB
Yunnan People's Broadcasting Satellite 1 person x 400 RMB/person = 400 RMB
Yunnan Economy News 1 person x 400 RMB/person = 400 RMB
Yunnan Economic Radio 1 person × 400 yuan / person = 400 yuan
Kunming People's Broadcasting Station 1 person × 400 yuan / person = 400 yuan
The central news organizations in Yunnan 5 8 people × 400 yuan / person = 3,200 yuan
Related gifts of 50 yuan per person, counting 1,050 yuan
(3) material preparation (fashion spring Assistance, Exciting Times operation)
50 copies of the speech of the industry leader in charge, 50 copies of the speech of the leadership of the fashion spring, 50 copies of the speech of the business elite, 50 copies of the speech of the fashion spring related materials, press releases 3 types of press releases (political news, economic news, thematic news) 30
copies of the 90 copies of the host hosted a copy of the script, etc., the writing, printing, copying, summarization, binding The following is a summary of the work done by the organization.
7, the effect of the program
Through this press conference, to further expand the fashion spring visibility, reputation, market audience and brand image.
(2), unveiling ceremony
1, Time: (9:30-10:30)
2, Content:
(1) The host announces the beginning of the celebration and introduces the guests one by one;
(2) After the host announces the beginning of the unveiling ceremony, 1 -2 guests uncovered in the fashion spring covered with red cloth, instantly appeared in the fashion spring of the true face of the instant sensational effect;
(3) industry executives, business elites, shopping malls, respectively, the leadership of the speech.
(C) lion dance, dragon dance performance (10:30-10:45)
1, location: the square in front of the shopping center
2, content: invited to perform team in the unveiling ceremony ended in a round of applause began to take the stage to perform the traditional Chinese program. The opening guests are invited to give the eye-dotting to the 4 lions. At the same time, the performance of the four lions dedication words (mouth spit out the opening of the auspicious words, auspicious words by the exciting times of design and creativity), in order to render the auspicious opening ceremony auspicious atmosphere, to attract the attention of more consumers.
(D) street dance show
(10:45 12:30 15:00 and fashion show at the same time three)
1, location: the square in front of the shopping center
2, content: invite the famous street dance team in Yunnan Province to perform avant-garde, fashion street dance.
3, purpose: through the energetic fashion street dance performance to publicize the fashion spring to lead the fashion trend, spread the image of youthful vitality, and at the same time can attract more consumers' eyes.
(E) on-site fashion show (10:45 12:30 15:00)
1, location: the square built on the T platform
2, content: invited the national, Southwest China, Yunnan Province modeling champions and other well-known male and female models in fashion spring clothing 10 fashion show.
3, the purpose: with the celebrity effect to quickly enhance the popularity of fashion spring, with the model's youthful, beautiful image to show that the fashion spring to lead the concept of fashion trends and fashion spring elegant taste.
(F) Race Dress Festival (14:00-14:40)
1, Location: Fashion Spring Square
2, Content: Invite 30 fashionable women in Kunming to participate in (by the opening of the organizing committee selected by the evaluation), the guests on-site scoring. Selected the first 10 participants, the champion to give the value of 8,000 yuan of fashion clothing, forever jazz platinum card 1; the runner-up to give the value of 5,000 yuan of fashion clothing, jazz platinum silver card; the third place to give the value of 3,000 yuan of fashion clothing, jazz platinum bronze card; 5 outstanding awards, to give the value of 1,000 yuan of fashion clothing, a VIP card.
3, purpose: a wide range of Kunming to attract fashionable women to participate in this activity, aimed at fashion spring fashion style and taste through the personal experience of participants in the rapid dissemination of reputation among consumers.
(VII) shopping awards (all day)
1, content:
(1) the first in the fashion spring shopping mall shopping full of 500 yuan, the award value of 8,000 yuan of fashionable clothing;
(4) 50 in the fashion spring shopping mall shopping full of 500 yuan, the award value of 6,000 yuan of fashionable clothing;
(5) the 50 in the fashion spring shopping mall shopping full of 500 yuan, the award value of 6,000 yuan of fashionable clothing. p> (5) The 100th person who purchases 500 RMB at Fashion Spring Mall will be awarded fashionable clothes worth 4000 RMB;
(6) The 150th person who purchases 500 RMB at Fashion Spring Mall will be awarded fashionable clothes worth 20xx RMB;
(7) The 200th person who purchases 500 RMB at Fashion Spring Mall will be awarded fashionable clothes worth 1000 RMB;
(7) The 200th person who purchases 500 RMB at Fashion Spring Mall will be awarded fashionable clothes worth 1000 CNY fashion clothing;
(This activity can be carried out in the future for a long time depending on the specific circumstances)
2, purpose: to attract consumers to buy through the high reward, at the same time, the high reward can also produce a sensational effect.
(VIII) question and answer lottery (13:30-2:00 interspersed)
1, content:
(1) within a week before the opening of the two large circulation, wide spread of the media - the Metropolitan Times and Chuncheng Evening News
(2) On the day of the opening, with the advertised newspaper to answer the questions on the spot, those who are completely correct can participate in the on-site lucky draw;
(3) Prizes: a number of ping-pong balls placed in a cardboard box with the words "ping-pong balls" written on it. The ping-pong balls are written with "time", "fashion", "spring", "day" (the first group), "style", "fashion", "day" (the first group), and "day" (the first group). "Fashion", "Spring" (second group), "Fashion Spring" (third group). Touch in any one word alone, the award value of 500 yuan of fashionable clothing (limited to 5), touch in two words alone, the award value of 1,000 yuan of fashionable clothing (limited to 3), touch in four words award value of 5,000 yuan of fashionable clothing (limited to 1).
2. Purpose: To attract consumers to participate through the high rewards of the interesting question and answer activities, which has an excellent dissemination effect on improving the popularity of fashion spring.
(IX) fashion conference (20:00-22:00)
1, location: Kunming Hall or Art Theater or another
2, content:
(1) to "fashion spring, the forefront of fashion, leading the fashion trend "as the theme of the fashion conference;
(2) Invite strong media to participate in the publicity campaign, the media should include the central news media in Yunnan and Yunnan mainstream media;
(3) announced the day to participate in the Festival winners list;
(4) the day of the shopping for more than 500 yuan and the winners of the event with the fashion spring of the Free admission to the fashion show;
(5) Invite 20-40 well-known male and female models to perform with the winners on the same stage, fashion show.
3, the purpose: through the fashion conference to consumers penetrate the fashion spring is Kunming, "the forefront of fashion, leading the fashion trend" of the forefront position.
5, the same period of media strategy
In order to more widely spread the fashion characteristics of the fashion spring and the opening ceremony, in order to attract more people to participate in the opening ceremony, and in the week before the opening, the choice of a larger circulation, wider dissemination, and greater impact of the media --- "Chuncheng Evening News" and the "Chuncheng Evening News", and "Chuncheng Evening News", and "Chuncheng Evening News". -Chuncheng Evening News and Metropolis Times fashion color pages for the product as well as the opening activities of the publicity, in order to advance to the general public and consumers on the fashion spring extra attention. (Media costs separately)
1, before the opening:
(1) number: six, "Chuncheng Evening News", "City Times" three 1/2 page color print ads;
(2) content: inform the majority of consumers about the opening time of the fashion spring, the main content of the day's activities, the main content of the knowledge of the answer to the question, the race to dress the festival entry rules and so on.
2, after the opening:
(1) number: four, "Spring City Evening News", "City Times" two 1/2 page color print ads;
(2) content: the announcement of the dress festival, shopping prizes, the answer to the prize draw winners list, the announcement of the fashion spring the first 1-3 days of business conditions, in order to render the success of the Fashion Spring The opening of the grand occasion, so that the fashion spring to get the market and consumers widely recognized.
Six, the activities of the budget (slightly)
VII, the reason for the planning
1, the ultimate goal
Exciting Times people believe that: the fashion spring in order to long-term occupation of the leading position of the forefront of the fashion in Kunming, it is necessary to combine their own advantages with the Exciting Times professional planning ***** with the fashion spring of the professional planning. Professional planning combined with *** with the creation of the "core competitiveness of the fashion spring", only with the joint wisdom, in order to put an end to the "tiger's head, snake's tail", "flash in the pan" embarrassing situation. The only way to avoid the embarrassing situation of "a head of a snake" and "a flash in the pan" is to utilize the joint wisdom. Only through at any time to understand, insight, analyze market information, combined with their own characteristics and advantages, improve their own shortcomings and disadvantages, push out the new, push out the new excellent, push out the excellent, fashion spring can be five degrees of full (known, reputation, positioning, visibility, loyalty); fashion spring can be invincible in the consumer market in Kunming, and try to dominate the simmering head.
2, the ultimate care
(1) Exciting times every month on the Chinese clothing market and the Kunming clothing market to carry out professional directional survey and research, and to the fashion spring to provide the industry's latest and fastest consumption dynamics, in order to fashion spring in the organization of the source of supply, expanding the sales of the decision-making basis;
(2) Exciting times of the fashion spring every six months to carry out a Commodity structure, marketing, promotion strategy, activity planning, etc. and competitors in the same city to evaluate, and fashion spring business style to early warning, and put forward a solution strategy;
(3) Exciting Times on the fashion spring shopping center's internal policy, external policy, corporate mechanisms, team portfolio, talent training, cultural environment to provide assistance and strategy;
(4) Exciting Times on the fashion spring target market and sales, sales forecast;
(5) Excite Times from time to time to provide Kunming clothing market consumption potential survey report, so that the fashion spring targeted marketing strategy;
(6) Excite Times and industry experts on the international fashion market to conduct thematic research, in the name of the fashion spring, the two sides in the media published long-term "fashionable clothing, the forefront of fashion" feature articles, in order to guide the Spring City, the most extensive white-collar for the correct consumption;
(7) held every three months, Fashion Spring Fashion Festival;
(8) according to changes in the market, to assist the fashion spring to adjust the marketing integration strategy, and for the fashion spring to develop detailed Promotional programs and response strategies.
First, planning the opening ceremony
After all the preliminary work is ready, entrepreneurs should start the planning of the opening ceremony, prepare in advance, develop a variety of plans, to avoid the opening encountered unexpected situations and caught off guard.
1, do a good job before the opening of the restaurant's public relations
Restaurant public relations publicity to external publicity, to improve the restaurant's visibility and reputation, to attract customers to dine, organize banquets and other activities for the main purpose. Generally speaking, to be in the restaurant officially opened 1-2 months before, do the following public relations publicity work.
(1) the use of media public relations publicity
In the event that the conditions are available, we should design a good publicity content in advance, including the restaurant name, address, business flavor, product features, etc., to prepare a creative and unique, simple text, easy to listen to and easy to remember the publicity words or advertising slogan.
(2) the use of restaurant facade advertising
In the restaurant officially opened l ~ 2 months before the completion of the restaurant facade decoration, large billboard production in front of the door, the design and production of large light box and door lighting treatment and other advertising and publicity, so that the enterprise to a unique door environment and lighting, beautification and publicity effect to attract the attention of all sectors of the community and the people who come and go, thus expanding the restaurant in the location market and point market. District market and point market visibility, widely attract customers.
(3) the use of brochures for publicity
5-10 days before the official opening of the restaurant must be based on the menu design and dish test results, the restaurant's beautiful, generous dining environment, famous dishes, brief introduction printed into a reasonably well organized, illustrated promotional pamphlets, and then distributed to the district market range of target customers to go. Notify them of the opening time, the opening period of the preferential measures and preferential period, so as to strive for customers, improve the visibility of the restaurant.
2, do a good job in preparation for the opening ceremony
The opening ceremony can be said to be the entrepreneurs to the public to show the restaurant's first public opportunity, so make good use of it. Specifically should do the following aspects of the preparatory work.
(1) Book flowers and other decorations for the ceremony a week in advance.
(2) Create a timeline for the opening. People need to know when they are coming and when they are leaving.
(3) Prepare accompanying advertising collateral (brochures, business cards, price lists, or other handouts with the restaurant's name, address, phone number, and slogan). Make sure the printer knows the delivery deadline. Printed materials should ideally be ready two weeks before opening.
(4) Subsequent events should also be taken care of. For example, a register for guests to sign and leave a contact address can be used as a reference for future mail sales.
3, invite enough friends and family customers to ensure that the restaurant opening source and attendance
If the restaurant opening day source is not enough, cold and quiet, will inevitably have a negative impact on the future business. But if you rely on price concessions to attract customers to patronize the day of the opening, after the opening of the customer is easy to form a feeling of price difference, which may result in unstable source of customers. Therefore, the formal opening of the restaurant to focus on normal business customers, customers will be divided into voluntary self-funded customers and invited to come to the family and friends of the two types of customers.
4, rendering the restaurant opened before the ribbon-cutting environmental atmosphere, to attract customer attention
Generally speaking, the day of the official opening of the restaurant, must complete the following four aspects of work.
(1) door banners and colorful flags to publicize the opening of business to form a warm atmosphere. At this time, in front of the door, upstairs the appropriate place to play a number of large banners and slogans, in front of the door and customers in and out of the two sides should be inserted side by side with a variety of colorful flags, in order to strengthen the atmosphere of the opening.
(2) congratulations on the opening of the flower basket publicity, to contact the relevant units of the district market in advance, after obtaining the consent of these units to congratulate the restaurant on the opening of the long flower baskets neatly placed in front of the restaurant on both sides of the door. Each basket has a congratulatory unit of the red banner and congratulatory message, so as to attract the widespread attention of customers.
(3) restaurant indoor environmental atmosphere publicity. Formal opening, the restaurant should be set up at the entrance to the ceremonial welcome team, wearing cheongsam, wear ribbons, warm, courteous to meet customers. Restaurant indoor front hanging banners, welcome customers to come, the formation of a warm atmosphere indoors.
(4) music, firecrackers atmosphere publicity. Formal opening, to play the enthusiastic welcome song, banging gongs and drums firecrackers, the formation of a warm opening business atmosphere, to attract the attention of a wide range of customers.
All of these are important ways to strengthen the environment and attract customers' attention, and must be taken seriously.
Second, the restaurant opened available promotional methods
1, full promotion
Full promotion, refers to the logistical staff to the front-line staff should be set up to promote awareness, especially during the opening of the restaurant. The ideological connotation of full promotion is that whenever faced with promotional opportunities, they should actively promote restaurant products and services.
2, display promotion
Display promotion is an extremely effective form of promotion. It is mainly the use of visual effects to stimulate customers' desire to consume, to attract customers into the restaurant dining, and stimulate customers to add the purpose of the dish.
3, promotional
Many restaurants in the opening period through price discounts and offers to attract popularity, promote sales, and make the opening ceremony a complete success.
Restaurant promotions in the form of discounts is a common means of opening. Effective use of this form of promotion is very obvious. The use of customers like to prefer the psychological aspects of the promotion of the main ways and techniques:
(1) price promotions
That is, during the opening period, to attract customers with large price discounts, gather popularity.
(2) gift promotion
During the opening period, you can come to the front of the friends and customers from all walks of life to send some printed restaurant information on the small gifts, small gifts, so that you can not only win the customer's goodwill, but also play a certain role in publicity.
(3) coupon promotion
Coupon is a paper certificate. Operators in the restaurant before the opening of the production and sent to the hands of the target customers, holders of the opening period to use it to consume specific dishes can enjoy discounts.