Jieyin, as a rising star of short video platform, has attracted a large number of users. The partners who know less about short video apps but are ready to use them have a hard time choosing, and some of them ask: which one is better, Jitterbug or Racer? What is the difference between them? I'm here to illustrate the difference between the two through the story of the same user of the jittery voice and fast hand.
The "fast handshake" is to hunt, fun, quirky as the eye-catching civilian life route, while the "jittery voice" is to listen to, visual, emotional triggers for the new wave of personalized route.
Stepping on the rhythm of "Love Cha Cha", the 53-year-old Wang and his 21-year-old son completed the 15-second music video in front of the camera. The dynamic music contrasts sharply with Wang's slightly rusty dancing skills, but Wang's mesmerizing eyes and adorable dance moves have made this piece of work, which comes with the effect of "contrasting moe", unexpectedly popular.
Fast hand and jitterbug, two routes, fast hand is mainly to see the paragraph, jitterbug is mainly to see the cool effect
Wang first contact jitterbug, but because of fast hand.
At the time, there was a "bath dance" task on the fast hand, and most of the netizens were shooting this "bath dance". In the video shared by the user he found a lower right corner labeled "jitterbug" watermark video shot very cool, "think special fun, also want to next try." So, Wang took his dad and started to play Jieyin.
On the fast hand, most of Wang's short videos are based on funny father-son stories, which he usually comes up with himself and performs with his dad.
Fifty percent of Wang's Shake Shack videos are done with his dad, and most of them involve father and son dancing together.
Wang, who just turned 20, has a lively mind and always has a lot of ideas, plus his father still has a bit of a foundation in ballroom dancing, so as soon as he forms an idea for a shoot in his head, he immediately communicates with his father when he gets home and rehearses. "Usually we rehearse for a while first, and it probably takes about half an hour for the shoot. My fans love to see the two of us dancing awkwardly, and most of them are fans of my dad's circle."
Quickly, Wang sensed the difference between the two types of short videos.
"Snapchat is like giving you a blank sheet of paper, you can shoot whatever you want, and the operation is relatively simple. And in terms of content, people mainly watch paragraphs on fast hands." Xiao Wang said.
Shake Voice is very different. "I feel that ShakeYin will provide you with a way of thinking, adding background music to every video, and giving you all kinds of special effects to help you conceptualize the video." Shake Shine seems to point out a clearer path for users to shoot, and Xiao Wang mused that to make a cool video with Shake Shine, you still need some shooting skills, plus a great performance.
Small Wang's feelings don't deviate much from reality. The comprehensive short video platform represented by Shutterbugs is mainly for users in third- and fourth-tier cities, and is suitable for both young and old. Therefore, on Shutterbugs, you can see records of users' daily lives as well as interesting segments in a variety of life scenarios, and you can also watch real-time live broadcasts by online users.
Music videos represented by "Shake" focus on young people, especially the post-95 and post-00 generations. They pursue coolness, individuality and creativity, and love sports, music and dance. This kind of short video allows users to choose any song, mostly electro and dance music, with a strong sense of rhythm. Users can match the ghostly body movements and expressions, or dynamic dance, or construct wonderful creative scenarios.
Music short videos emphasize more on the rhythmic sense of matching background sound effects with performance images, and are also better than comprehensive short videos in terms of filming skills.
This kind of music short video can be adjusted by adjusting the speed of shooting to achieve the professional photography in the ascending and descending effect, but also through the video editing and special effects to achieve the montage effect. These simple to operate and upgrade the effect of the skills stacked together, it will make the video look very cool.
In other words, "Shutterbugs" are taking the civilian lifestyle route with curiosity, fun, and quirkiness as the eye-catchers, while "Jitterbugs" are taking the trendy personalized route with hearing, sight, and emotion as the triggers.