For example, the founder of fool melon seeds, Nian Guangjiu, earned 1 10,000 in 1976, and became a famous figure of "Everyone is happy". Compared with other celebrities of his time, Nian Guangjiu's experience is more legendary, and making money is just one of them. As an "early bird" at that time, he went to prison at the age of nine, was named by Deng Gong three times, and experienced four marriages in his life.
However, after so many years, fool melon seeds has gradually disappeared from people's sight. So, as a legend, how is Nianguangjiu now?
He earned 1976 yuan simply because he was called a "fool".
Wu Xiaobo, a writer, has a wonderful evaluation of entrepreneurs who appeared before and after the reform and opening up in China, saying that they were born in a bumpy place, with elegant temperament and courage to harvest. And these three words are all nine years. In terms of birth, Nian Guangjiu had the experience of fleeing famine with his father since he was a child, and he has been setting up a stall with his father since he was nine years old. Because of his simplicity and honesty, Nian Guang-jiu was called a "little fool" since he was a child, which is why he was named fool melon seeds when he later started the melon seed business.
Before becoming fool melon seeds, Nian Guangjiu experienced a turbulent period and was sentenced to one year in prison for "profiteering". For a long time after that, the melon seed business was done secretly. Starting from 1964, Nianguangjiu has to fry several hundred kilograms of melon seeds every night, and then sell them when the workers are off work. According to Nian Guangjiu himself, at 1976, he had already earned one million yuan, and now it may be more than one billion yuan.
Deng Gong named him three times and married four wives.
By 1983, the business environment began to relax, and the melon seed enterprise in Guangjiu hired more than 100 people, so he was labeled as a "capitalist" again. Compared with Ma Yun and others today, what kind of capitalist is Nianguangjiu? That is, when the limelight was in full swing, Deng Gong's sentence "Let him develop and have a look" let Nianguangjiu escape. Since then, Deng Gong mentioned Nianguang Liquor and fool melon seeds twice, which not only enabled fool melon seeds to develop smoothly, but also improved its popularity.
Compared with the smooth sailing in business, the married life at the age of nine is full of twists and turns. His first wife, Geng Yun, disagreed when he decided to expand the scale of fool melon seeds in 1999, which eventually led to their divorce. It is said that Guangjiu left home almost cleanly at that time, and only brought some tools for frying melon seeds. However, 1989, 50-year-old Nian Guangjiu ushered in the "second spring" and married 23-year-old Peng Xiaohong.
It's just that the marriage between Nian Guangjiu and Peng Xiaohong didn't last long. After that, he met his third wife, Li Aihua, and Chen Huifang, 30 years younger than him. Chen Huifang also helped Nian Guangjiu to open more than 60 stores in Henan, which is his wife.
Family feud, mysterious death of eldest son.
As the saying goes, heroes are dying. 200 1 year, guangjiu is 63 years old, so it's time to enjoy his old age. At this time, he made a major decision, that is, he resold the trademark right of fool melon seeds to the eldest son Nianjinbao at the price of 1 cent. In fact, this is nothing more than letting my son inherit the family business at the age of nine, which is just a normal operation for outsiders. But his second son, Nian Qiang, immediately jumped out against it and took Nian Jinbao to court. At that time, the two brothers went to court.
This lawsuit has been fought for several years, but it has no result. In 2006, Nian Jinbao died in a private house, and the outcome of the lawsuit is no longer important. Nianguangjiu handed over the company to his son Nianqiang. He focused on his wife and youngest son and opened a shop in fool melon seeds.
For example, although Guangjiu is 83 years old this year, he will still visit the stores in fool melon seeds, and occasionally the fool melon seeds Museum, which was founded last year, will be interviewed by the media to recall the past.
For Nian Guangjiu, leaving the store in fool melon seeds has become his last wish. At present, the domestic nut snack market has been occupied by brands such as Baicaowei, Three Squirrels and Good Shop. Although fool melon seeds can be bought on the e-commerce platform, there is no store directly related to fool melon seeds. As a legend, the ninth year of the year has come to an end.