Hand in hand with brand building to achieve ultra-high exposure
Focus media, which is a powerful combination.
300 million urban population, 200 million focus.
Zhendong Wen Lan Calcium has reached a strategic cooperative relationship with Focus Media, with a value of 65.438+0 billion, covering 654.38+050 cities in 30 provinces, making "Wen Lan Calcium, calcium suitable for China people's physique" deeply touch the daily life of ordinary people.
Five channels of authoritative media CCTV
With CCTV advertising as the title, the five major channels went all out to occupy the "brand height" and reached 730 million people.
Winner of Cooperation Shanxi Satellite TV * * *
In the seventh season of "The Grand Canyon", Tommy Tam Calcium of Zhendong Group was exclusively named Shaanxi Satellite TV Palace Puzzle Game. Good calcium helps the baby to get through smoothly.
Strategic cooperation of Anhui TV station
Wen Lan cooperated with many parties to broadcast Wen Lan advertisements in three channels: Anhui Economy, Anhui Variety and Anhui Film and Television.
Anhui tv has an average of 8,000 ultra-high exposures per month, which brings Randy Calcium into people's homes.
Multi-party linkage, common benefit, mutual benefit
Suzhou TV Station, traffic radio, subway bus and Wen Lan are linked together, and the brand sound volume is extremely high.
Let China people be healthy and lead the trend of health.
Randy Baduanjin, a healthy China native.
In 2020, Wen Lan Baduanjin will lead the trend, lead the hospice hospitals and accompany people to return to work and resume classes. ...
Up to now, the cumulative attention of Landy Baduanjin has exceeded 100 million. This year, we launched the "Wen Lan Baduanjin, a healthy China native" square dance public welfare tour, with more than 4,000 activities covering 28 provinces and cities, indirectly affecting millions of families.
Wen Lan's new products go into battle, and the brand value is re-empowered.
Four new products under "Wen Lan" brand;
Wen Lan vitamin C buccal tablets, Wen Lan vitamin K capsules, Wen Lan vitamin B tablets and Wen Lan iron vitamin D folic acid tablets will realize multi-dimensional nutritional supplements and fully protect the health of Chinese people.
Wen Lan Cup Traditional Chinese Medicine Culture Painting and Calligraphy Exhibition, helping the tide of cultural power.
Zhendong is committed to the "Wen Lan Cup" exhibition of traditional Chinese medicine culture painting and calligraphy. It is not only the inheritance of traditional culture, but also the innovation of "breaking the strange circle of culture" to explore and promote traditional Chinese medicine culture through painting and calligraphy.
The national media salon will open the way.
Zhendong Pharmaceutical cooperates with more than 30 domestic top streaming media enterprises to conduct scientific management and in-depth exchanges; Open the way, * * * with discussion.
Trend Salon Club in Health Care Industry, See Xian Si Qi.
Big coffee in the big health field was present to share the status quo and related policies of the health care industry, strengthen industry exchanges, and explore the development trend and future of the industry.
China Calcium King, who continues to be eye-catching, deserves it.
Debuted at the exhibition for the first time, ranking c.
Boao Xipu Club, the 83rd National Drug Fair, West Lake Forum. ...
Wen Lan Calcium Agent made a stunning appearance with its unique "China Red", which attracted many chain pharmacies to experience and exchange.
Good strength, China Calcium King.
Randy Calcium, focusing on China Calcium and Conscience Calcium.
Wen Lan Calcium Agent ranks among the top brands of calcium agents in China with annual sales of 3.9 billion yuan, and it is well-deserved calcium king in China in the eyes of consumers.
Create new achievements and return to your hometown.
In 2020, Wen Lan Calcium won the "Healthy China Brand List" for nine consecutive years, which is a demonstration of Wen Lan's strength and also recognized by customers.
Zhendong Pharmaceutical broke through with the marketing case of "Breaking Chen Lixin and Winning China Calcium King", and won the title of "Top Ten Marketing Case Award-winning Enterprise of China Medicine in 2020", becoming the industry benchmark!
At the 20th China Pharmaceutical Summit Forum held in Qingdao, Wen Lan calcium carbonate D3 tablets won the title of "20 19-2020 Brand with the highest recommendation rate of China drugstore clerks".
At the West Lake Forum, Wen Lan won the "Top 30 New Retail Brands of Great Health" and Wen Lan calcium carbonate D3 tablets won the "Most Popular Star Single Product Award".
In the 13th China Pharmaceutical Industry Development Summit Forum in 2020, Zhendong Pharmaceutical won the "China Top 100 Pharmaceutical Industry Award", ranking 51; Li Anping, Chairman of Zhendong Group, won the title of "10 China pharmaceutical industry leader"; Zhendong group won the charity and love award for fighting epidemic diseases.
In 2020, Randy once again won the "China Pharmaceutical Brand List".
With its outstanding brand influence and professional recognition and admiration in the industry, Wen Lan Calcium Carbonate D3 Granules won the TOP 10 for maternal and child products and popular drugs and nutrition products for maternal and child products, and Jinglandi Calcium Carbonate D3 Granules won the TOP 10 for popular drugs for baby products.
The epidemic is ruthless, and Zhendong has love.
The epidemic caused by novel coronavirus in 2020 touched the hearts of the whole country. Zhendong Renai Angel Fund specially set up "COVID-19 Relief Special Fund" to contribute to the society. During the anti-epidemic period in 2020, Zhendong donated more than 50 million yuan to 876 hospitals in 28 provinces across the country, including various anti-epidemic drugs, emergency prevention and control supplies and disinfection supplies.
In 2020, the 22nd "Poverty Alleviation Day" of Zhendong Health Industry Group, thousands of people gathered in Zhendong to help the poor. In 2020, a total of 1.93 million poor students will be subsidized, and grants will be given to 1.285 million yuan.
It has been 20 years since the 20th Winter Help Day of Zhendong Group. Over the past 20 years, Zhendong has helped more than 70,000 people in Japan in winter, and distributed 654.38+0.42 billion yuan in aid.
Town East has set up a "Respect for the Elderly Day" for the elderly over 60 years old in their hometown and teachers' colleges, which has been held for 26 consecutive years.
Zhendong group has been paying attention to and supporting social charity and public welfare undertakings, and will continue to spread kindness and pass on life force to carry charity to the end!
Wen Lan's Content Innovation and Multiple Care
New year's warm heart video, super high exposure
Randy's warm Spring Festival videos "The Power of Love" and "Love and Persistence" attracted millions of people on the day of launch. The two major Weibo topics received 65.438+0.4 billion attention and 65.438+0.2 million comments, and the overall exposure of the whole year exceeded 500 million.
High-quality popular science is sought after by mothers.
Experts, media, celebrities, grassroots, etc. combined with word of mouth, 1200+ 10000 times of value dissemination, the annual exposure of accurate people exceeded 200 million.
Live broadcast by the president, "bringing" new tricks
Tik Tok, the president's live broadcast and all the staff, won hundreds of millions of free traffic for the Wen Lan brand, playing live broadcast and bringing popularity.
Randy brothers, the number one fan in the medical circle.
Randy Brothers' self-operated Tik Tok fans exceeded one million, which established a deep emotional bond between Randy brand and mother group and finally won the trust of consumers.
Randy, thank you for your support!
The title of high-speed rail has warmed the whole country.
China high-speed rail is a national business card shining in the world, and Wen Lan calcium is a star product in China calcium preparation market.
As the Spring Festival approaches, many strangers are on their way home. High-speed rail carries home tourists and loving Wen Lan calcium. Let scientific calcium supplementation and healthy calcium supplementation benefit more people and warm thousands of households.
2020 is an extraordinary year, and all achievements will become a thing of the past. For Randy, 202 1 is a brand-new beginning and a year full of opportunities and challenges. In the future, Wen Lan calcium industry will continue to devote itself to protecting national health and contribute to the construction of "healthy China". Goodbye, 2020! Hello, 202 1! Let's cheer together!