One, the location of the store is critical:? The location of the store determines your sales and profit points. Some examples:
Look at the whole street clothing stores selling price, style. Look at what location the store belongs to on the street. Look at the age group of the people around you and their style of dress.
1: neighborhood (most are familiar with the business of good quality, boutique, the price of selling more expensive)
2: supermarkets (similar to the stores, most of the volume to run mainly)
3: pedestrian street (foot traffic, study the price of clothing throughout the street, do a good job of positioning the store style)
4: life hall (go high-end series)
5: large malls, small stores) (horrible profits do boutique ready)
There are also some in the city, county, town, open store, you can find a store according to their own situation
Two, store age? Style? Price positioning
Overall many of the old customers are doing the age of 20-50 years old this age stage, good volume of styles to do .
First time inexperienced people do a little headache, no old customers, do not know what style is good to sell. Some examples:
The first time to open a store brand more, more styles, to their friends around like to wear prevail. (belonging to the decentralized investment, reduce the risk of pressure goods)
According to the market environment around the store you choose or for the consumer population to buy goods. (For small customer groups, goods back to go fast)
Back to what price of clothes, according to your store site to order (goods good than other stores prices, goods ordinary than other stores prices)
Listen to more wholesalers, or you into the goods of the salesman's opinion (to maintain a normal heart, learn from the reference, subject to the reference)
Three, brand, how to choose the bulk goods
Newbies always have a lot of ideas can not take into account, is the store all do brand or with some bulk? For example:
Do to the brand shall prevail, the first time to get goods must be complete three labels, (with hangtags can help you save a lot of trouble) models of good bulk goods should also be done.
Local fire counter brand - similar style brand priority.
Bulk, if you look for quality, good style, targeted replenishment, back according to the brand pricing.
Brand selection time to ask more, and the price of goods, that is, the cost must be controlled
Brand selection of more than a few, but focus on a first-hand source of goods on the line, the bulk of the general is the more choices the better
Four, how to sell the goods back? How good store publicity? This is a lot of people are worried about.
The new and old customers to the store should be added to the store's WeChat. (Convenient later publicity, do activities, or for the future of other projects to accumulate customer capital) is very important.
Store to do some activities in advance of the lottery, or gifts, this kind of their own set under the number of on the line
Store consumption full of how much to give how much discount information to convey in a timely manner
WeChat can also be sent to some of the store's information, and then the new and old customers how much to like or forward how many likes enough to enjoy some of the store preferences
The activities held by the store to collect. You will have to go to the store to get it.
The store's manufacturing some promotional or activity posters, slogans, some eye-catching price tags to attract the eyeballs.
Goods back to the overall hanging board hanging board color matching, supporting with the display must be done.
Insist on recording a small video, take pictures, send a circle to publicize the characteristics of the clothes, and do a good job with new and old customer interaction.