For more than ten years, Mid-Autumn Festival Gala has been held in China, a city with high visibility, distinctive regional characteristics and strong cultural atmosphere. Jiangyou is the birthplace of Li Bai and the bearing place of Li Bai's culture. Its profound cultural accumulation and rich historical relics constitute a magnificent cultural picture scroll, which is an important symbol of Chinese civilization and highly conforms to the temperament of the Mid-Autumn Festival party. Holding CCTV Mid-Autumn Festival Gala in Jiangyou is of great significance to further enhance the popularity, reputation and influence of Sichuan, Mianyang and Jiangyou.
Sichuan is known as the "Land of Abundance" with profound cultural heritage. Jiangyou, the venue of this autumn night, is not only the hometown of Li Bai, a great poet in the Tang Dynasty, but also an important cultural town of the ancient Silk Road with a history of 1800 years. "Li Bai's hometown, beautiful Jiangyou" and other national excellent cultures such as red culture, gratitude culture and gunpowder culture complement each other with the temperament of the Mid-Autumn Festival party. Li Bai left more than 300 poems related to the moon in his life. When the Mid-Autumn Festival is approaching, inviting Chinese from all over the world to enjoy the moon in Li Bai's hometown is a spiritual return to traditional culture and a kind of accumulation and sublimation of the feelings of the whole Chinese nation.