Real estate portal - Soufun June 05, 2006 09:09 Henan Business News
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June 3, "2006 China - Zhengzhou Kitchen Cultural Festival and Modern Kitchen Supplies Expo, Agricultural and Side Products Fair" in Zhengzhou City, the big kitchen agricultural and side products logistics port kicked off. At the opening ceremony, CCTV host Zhu Jun and Zhou Tao, superwoman He Jie and Zhang Liangying, "Lucky Three Treasures" of the three lead singer, the famous singer Guo Feng, Dai Yuqiang, Yin Xiumei, etc., on stage; from all over the country and even Australia, Portugal and other countries, more than 1 * * * 1400 manufacturers participated in the opening ceremony. The opening ceremony of the scene, with a word to describe is: "hot". This cultural festival will last until June 6th.
100,000 people to catch the food fair
June 3, 9 a.m., when the reporter came to the Zheng Shangluo Road and the West Ring Road intersection more than 2,000 meters to the west of the big kitchen agricultural and sideline products logistics port, this place is already crowded. Even the plaza outside the main gate of the logistics port, also filled with porcelain, food and other various kitchen exhibitors.
Just enter the gate, was attracted by the overwhelming aroma. Flavorful snacks from all over the country on both sides of the road, tasting delicious public to the middle of the canal crowded. What Tianjin dog indifferent buns, Beijing roast duck, Xinjiang roast lamb kebabs, Shanghai Arabian barbecue, Taiwan hot dogs, Shanghai crab dumplings, everything. The reporter roughly calculated that these savory snacks no less than 50, only to sell the chicken on five or six.
"Come here is to taste the snacks from all over the world, this opportunity is rare." A woman said with a smile. She said she lives in the nearby Hukuangyuan neighborhood, has long been informed of the news of the Great Kitchen Cultural Festival, thinking that the exhibition, manufacturers are mainly to show rather than to sell products, some kitchen supplies must be inexpensive, so early in the morning to come. I didn't realize that there were so many snacks, but I'm afraid I've come to the right place.
Several girls around 20 years old are students from nearby universities, and in addition to wanting to buy some snacks to go back, "I heard that He Jie and Zhang Liangying are coming over, and they are our idols, so I came over to meet them."
For the opening of the cultural festival, the residents of the neighborhood are more realistic. For them, the opening of the Great Kitchen Logistics Port is tantamount to opening a kitchen supplies market in front of their homes. In the vicinity of the hotel Mr. Zhao said, because there is almost no big stores in the western district, every time the hotel needs to buy large quantities of hotel supplies, you need to go to a faraway place, time-consuming and laborious. In the future, good, guarding the big kitchen this big market, whether residents or nearby businesses, are very convenient.
It is reported that on June 3, the day of the cultural festival to participate in a **** more than 100,000 people.
A person in charge of the Cultural Festival said that the day to participate in the Kitchen Supplies Expo exhibitors a **** more than 1,400, all from the manufacturers, and even did not invite the staff of an office in Zheng. In addition, the festival also organized a "big kitchen cup" Chinese kitchen saint tournament, folk artists offer stunts and other rich activities.
The opening ceremony venue is heavily guarded
It has long been known that at the opening ceremony of the festival, Zhu Jun, Zhou Tao, Zhang Liangying, He Jie, Guo Feng and other "big names" will be on stage. Asked the performance location in the large kitchen logistics port south of a large venue, the reporter rushed there.
After arriving at the venue, I found that the various entrances were gathered a large group of security personnel, some of whom were holding a large wolf dog. They are mainly responsible for the day's VIP defense work, no admission tickets to the public shall not enter. The reporter had to go around three entrances before he was finally authorized to enter the venue.
The organizer of the event explained that the venue can only accommodate more than 10,000 people, and that it would be impossible to control the order of the scene without a ticket.
At about 9:10 p.m., the host announced the official start of the Great Kitchen Cultural Festival and Modern Kitchen Supplies Expo, Agricultural and Side Products Fair. Zhengzhou City Mayor Zhao Jiancai, Vice President of the China General Chamber of Commerce An Huimin has delivered a passionate speech on the "one section of the two sessions" and "Zhengzhou big kitchen agricultural and sideline products logistics port" opening operations expressed warm congratulations, and on the "big kitchen". "Big Kitchen" business philosophy fully affirmed, and wished "a section of the two sessions" to become a never-ending featured event for the rise of the Central Plains, the rise of Zhengzhou, Zhengzhou's economic development to make greater contributions.
Star support climaxed
9:30, as the host announced the start of the cultural performance of the Kitchen Culture Festival, ten thousand colorful balloons, thousands of doves of peace flew into the sky, the salute sprayed brilliant colorful stripes, it is very good to see.
Finally, the host announced: "CCTV famous host Zhu Jun, Zhou Tao also came to the scene today", the venue suddenly boiled up, in the audience's applause, the two hosts walked onto the stage with a smile, the reporter's long guns are immediately aimed at them, flash flash non-stop.
The dance from Luoyang "dump big braid", from the Shaolin Temple Tagou Wushu School of martial arts performances, from Shandong dance "Xiao Shao Jiucheng have phoenix to Yi", time and again the atmosphere will be pushed to the climax of the venue. As soon as the super girl He Jie came on stage, the venue immediately resounded with screams. Then, a section of Yu opera performer Wang Hui's "Exodus" drew a burst of applause from fans. It seems that the organizers have taken into full consideration the hobbies of all age groups when inviting stars to the show.
The three lead singers of "Lucky Three Treasure" sang "Lucky Three Treasure," Luo Ningna sang "Only Mountain Songs to Honor Our Loved Ones," Zhang Liangying sang "Counterclockwise," and Qubi Awu sang "Guests from Afar Please Stay," each of which drew a tidal wave of applause and cheers. Guo Feng's song "Let the World Be Full of Love" brought the performance to a climax. Finally, the 58-meter-long Chinese Flying Dragon and 35-meter Chinese Flying Phoenix flew into the sky to announce the end of the cultural performance, amidst the song "We'll Meet Again in 20 Years" sung by Dai Yuqiang and Yin Xiumei.
"Turning China's grain silo into a national kitchen" has become one of the most mentioned phrases during the "one section and two sessions" of the Big Kitchen. And the big kitchen agricultural and sideline products logistics port, want to do to realize "the Chinese grain silo into the country's kitchen" the ideal of the leading enterprises.
"Turning China's grain silo into a national kitchen"
The building materials market in Zhengzhou can't be mentioned without mentioning Zhengzhou Building Materials World, which is located on Zhengbian Road and has a leading position. In Henan to buy building materials, everyone knows to go to Zhengzhou East building materials. Ten years, Zhengzhou building materials world east building materials from a small market development to become the leading area of circulation of building materials in the Central Plains.
In Zhengzhou, the influential market is also Zhengzhou International Car City, the second ring road fruit wholesale market, Guanhutun life plaza more than 20 wholesale markets.
These markets are all related to one person - Du Jinman, director of the Zhengzhou Municipal Market Development Bureau. The big kitchen agricultural and sideline products logistics port is also developed, constructed and managed by Zhengzhou Municipal Market Development Bureau. As a member of the Municipal People's Political Consultative Conference (CPPCC), Du Jinman put forward a proposal this year on the "cultivation of leading markets" ideas and thoughts. And the big kitchen logistics port, it is entrusted to him in three years will be built into a comprehensive market contains kitchenware market, wine culture city and spices market, change the previous market single business pattern, become the most influential "kitchen" industry exhibition and trading and cultural dissemination center "leading dream "
Du Jinman said, "leading market" refers to the scale, grade, the region and even the country's similar products have a strong influence on the market for large-scale specialized wholesale markets, like Yiwu Commodity Market, Keqiao textile market, Baigou bags market, Xinji leather goods market. Cultivate the "leading market", must be cultivated at the same time with the matching large industrial groups, including many home production and the formation of the consortium on this basis.
It is reported that, as a set of kitchen business culture and related industries comprehensive operation of the brand, "big kitchen" has a display transaction, domestic and foreign trade, e-commerce, brand publicity, cultural dissemination and other multiple composite functions. Separately set up kitchen equipment, liquor, spices, agricultural and sideline products, affordable centers and other five professional categories of the market, supplemented by exhibition centers, kitchenware museums and other ancillary facilities, to create an unprecedented scale, the country's leading "food culture" business base.
"Food for the people, Henan is a large agricultural province, and Zhengzhou is located in the 'hinterland of the nine states, ten provinces through the thoroughfare', with unique resources and geographical advantages, Henan, China's breadbasket into the country's kitchen, has a very large feasibility." A person in charge of the Zhengzhou Municipal Market Development Bureau said this.
Businessmen are enthusiastic about the "big kitchen"
In the "one section and two sessions", brought together many well-known kitchen supplies enterprises at home and abroad. They are optimistic about the prospect of "big kitchen".
Wang Zhi, general manager of Goldstar Beer Group, pointed out that the big kitchen builds big harmony. As a project in Zhengzhou, Henan Province, the development of the big kitchen supplies market is dependent on Henan Province and Zhengzhou. From this point of view, the project builds a "great harmony". As one of the top four liquor groups in China, Golden Star Brewery hopes to open up a new world in the "big kitchen".
Xin Xiaoxia of the catering channel department of Zhengzhou Sinian Food Co., Ltd. also said that a concept can activate a market and make it more vivid. The Zhengzhou Municipal Market Development Bureau first put forward the concept of "big kitchen", which is not only the most graphic summary of the project, but also highlights its culture and connotation. The "big kitchen" concept can bring Zhengzhou big kitchen supplies market, has not only a title, is a potential, a larger market.
Foreign enterprises also highly evaluated the "big kitchen". Hou Shougang, regional manager of Jilin Changbaishan Wine Group in Henan Province, said that at present, the entire catering industry has entered a new stage of adjustment and development, some experts have put forward such a concept - a new era of food and beverage, which also means that the catering industry in the brand, scale, industrial upgrading, culture, the four aspects of the industry is facing new changes, the industry's scale in the continuous development and expansion. The scale of the industry is constantly developing and expanding. Last year, the turnover of the catering industry was 748.6 billion yuan, and this year it can reach 880 billion yuan, and this figure also implies that the docking problem between the projects related to catering and the catering industry is already imminent. Henan as China's agricultural province, food production ranks first in the country, the construction of Zhengzhou large kitchen, just can realize this docking, but also for the "Henan from China's grain silo into the country's kitchen" opened a new way of thinking.
Shandong Jiuyang Electrical Appliances Co., Ltd. sales manager Chen Hongbo that, at present, China's kitchen appliances market development and construction in the ascendant, showing a rapid pace of development, the market scale, business and service areas wide, the degree of specialization, pay attention to branding and dissemination of such characteristics. In Beijing, Shanghai, Guangdong, Shandong and many other provinces and cities, has built a number of brand radiation, trading scale of the professional kitchen supplies market, and has achieved good social and economic benefits. In such a big market background to build "Zhengzhou large kitchen supplies market", can be said to seize the business opportunities, but also for the development of agricultural and sideline products in Zhengzhou provides a new platform.
Sichuan haoji food business representative jiang shaolong also highly evaluated that zhengzhou big kitchen agricultural and sideline products logistics port to "the world's big kitchen" for the concept of high degree of specialization of the kitchen supplies, large scale, the full range of commodities, the market environment is good, the cultural characteristics of the distinctive, and at the same time and the introduction of the "shoppingpark". shoppingpark" business model, to create the Central Plains and even the country's largest kitchen supplies market, the transfer of a better new life to do a good job of cultural padding and market padding, it will be able to "go" higher and farther.
Experts gathered to discuss the "big kitchen"
June 4 morning, Zhengzhou big kitchen "one section of the two sessions" held in Yuda International Trade in the big kitchen culture development summit forum, many industry associations and related industry experts attended the meeting. Many leaders of industry associations and related industry experts attended the meeting to discuss the hot topics and development trends of related industries.
Forum, China's Ministry of Agriculture Rural Economy Research Center, the former director of the researcher, deputy director of the expert working committee of the China Food Industry Association, Miao Jianping from the perspective of agricultural industrialization, elaborated on agricultural products to enter the brand era, the call for green products, green food and organic food point of view. He called for a group of leading enterprises to actively drive the development of agricultural industrialization.
China's Ministry of Construction Kitchen and Sanitary Research Institute, Lin Runquan, director of the "well-off, the key to look at the housing; housing of the well-off, the key to look at the two rooms; the two rooms, the kitchen and thatched cottage, too," such lively words summarize the importance of the kitchen. He suggested that the construction of a well-off society illustrates the urgency of building a large kitchen.
Lu Yanbo, deputy director of the Market Consulting Center of the Institute of Market Economics of the Development Research Center of the State Council, made market forecasts for Chinese kitchen products and objectively analyzed their market competitiveness.
Two representatives of the business sector - Xu Weida, assistant general manager of the marketing center of Hangzhou Boss Industrial Group, and Cai Zhisen, general manager and director of the marketing center of Guangzhou Yuanfang Company - also argued the significance of the development of large kitchens from the point of view of their products. (Guo Lin / Wen Shi Peng / Figure)
[Related Links] "Big Kitchen" Panoramic Scan
"Zhengzhou big kitchen agricultural and sideline products logistics port" is the government's development of the western part of Zhengzhou, the project covers an area of 640,000 square meters, is located in the west of the West Ring Road, the western part of Zhengzhou, the western part of Zhengzhou. The project covers a total area of 640,000 square meters and is located in the neighborhoods west of the West Ring Road, north of Zhongyuan Road, south of Zhengshang Road and east of the West Fourth Ring Road, close to the Lianhuo Expressway and the National South-to-North Water Diversion Canal, and is the starting point of the "Zhengzhou-Luoyang Industrial Corridor", which is a unique advantage in terms of location.
The first phase of the Big Kitchen project covers 406 acres, with a construction area of 160,000 square meters, including five major professional markets, including kitchenware, liquor, spices, agricultural and sideline products, and affordable centers. Fully open wide sales display space and six commercial landscape plaza composed of commercial pedestrian commercial street area, and supplemented by exhibition center, logistics center, kitchenware museum and other ancillary facilities, fully releasing the spatial value of the new commercial platform.
The second phase of the big kitchen project consists of a modern logistics area, a high-tech demonstration park and a headquarter center, with the SHOP-PING PARK and the Agricultural Science and Technology Leading Industrial Center as the core carriers, and a headquarter center integrating research and development, production, storage, and logistics transactions, as well as a supporting hotel interspersed with the "Commercial Landscape Canyon", thus forming a complete industrial chain.
"Big Kitchen" is a professional market brand launched by Zhengzhou Market Development Bureau with more than ten years of market operation foundation and more than thirty market development experience. After the birth of the big kitchen as a kitchenware and related industries comprehensive operation of the brand, will rely on the industrial base of Henan's agricultural province, to the kitchen supplies as the core, to build Zhengzhou's largest kitchen supplies trading and distribution center, will become the country's most influential kitchen industry exhibition and trading and cultural dissemination center.
The voice of the "big kitchen"
1. With the time, place and people, build Zhengzhou big kitchen - China General Chamber of Commerce Vice President and Secretary General Jiang Ming
2. The concept of "big kitchen" can make a market more "alive" - Li Jinxuan, professor and doctoral supervisor of Renmin University of China
3. Developing market chains, fostering modern logistics, and promoting the development of industrial economy --Liu Haifei, vice president of the China Association of Business Economics, deputy director of the China Business Economics Research Center, researcher
4. Zhengzhou big kitchen is the right time, the right place, the development of a suitable project - China Furniture Association Vice President, Director and Secretary General of China Kitchen Furniture Committee Zhu Changling
5. Zhengzhou Big Kitchen should be dovetailed with the growing catering industry - Yan Yu, Vice President of China Cuisine Association, Vice President and Executive Deputy Director of China Cuisine Fast Food Committee
6. On the basis of pragmatic and innovative approach, introducing the "Consumer Park" concept, improve the market form and function - Cheng Jianxin, professor and president of the College of Culture and Arts, Shanghai
7. We have to put the "big kitchen