We've got a great deal of work to do, but we've got a great deal of work to do, and we've got a great deal of work to do, and we've got a great deal of work to do, and we've got a great deal of work to do, and we've got a great deal of work to do. The highly acclaimed Bumblebee has opened a new chapter in the Transformers Universe since its debut.
Few people have noticed that the movie market is in the throes of winter. Just past December 2018, 4.368 billion results shrink 14.2% compared to the previous year; and from Christmas to New Year's Day movie market all the way down, the New Year's Eve stalls of the weak has exceeded people's imagination; as of January 13th, the first week of 2019 (1.07-1.13) dropped 50.72% compared to the previous year, and the cumulative box office of the month even shrunk by nearly 1 billion year-on-year.
Bumblebee, which has been in theaters for nearly half a month, carried the market flag. Looking around, the entire January, in addition to "Bumblebee", only the fire rescue "Deadpool 2: I love my home" (in order to pass the review, but also from selling cheap to preach positive energy). Before 13 movies were released on the first day of the Chinese New Year, the mainland movie market had already seen its "darkest hour".
For the first time in three years, the growth rate was below double digits, and the stumbling mainland movie market finally passed the 60 billion mark. Since then, "endless" seems to have become the norm in the movie market - just from the excitement of 60.98 billion to ease the spirit, the New Year's Day stalls will give a blow; and in the first week of 2019, January 7 to 13, the mainland film market accumulated 717 million, compared with A big drop of 50.72%, compared with the same period in 2018 to reduce the production of 390 million, the monthly cumulative box office year-on-year shrinkage of nearly 1 billion.
To some extent, the broken 60 billion dollars to cover up the downturn of the film market in December last year. Cat's eye box office shows that "The Sea King" and "Spider-Man: Parallel Universe" occupy the top two spots on the monthly list, accounting for more than 50.3% of the total.
Imported films in the New Year's Eve slot to support the large plate of the scene, or the mainland film market after the expansion of the first time - in order to impact the market new heights, as a national film "reserve" of the New Year's Eve slot, has been reduced to imported films of the battleground.
Since the beginning of 2019, domestic films have also performed poorly. The Bumblebee has been dominating the top of the single-day box office list, the peak of the domestic animation word of mouth "White Snake: The Rim" has risen to become the highest rated domestic animation in the cat's-eye movie, but the market response is not enthusiastic; the "big" characters "word of mouth and box office performance is more general, but it's the year's remake of Italy's "Perfect Stranger" "The Caller", in the vacuum market, the market has been very good. The "Calling" remake of Italy's "Perfect Stranger" took in 600 million at the box office during the market vacuum.
Sitting on the world's first total number of screens, but in the traditional movie schedule suffered a crushing defeat, the performance of Chinese films in December, New Year's Day and the first week of 2019, once again reflecting the iron law - return to the content of the market logic rationalization, the so-called New Year's Eve consumer habits can not be hit. High quality is a prerequisite for a hit movie, and even greatly affects the box office of the month. Previously, "Auntie Li Tea" was less than expected leading to the ebb of the National Day slot, while the big bang of "Ex 3: Goodbye Ex" drove the January 2018 breakout.
For the first time, the New Year's Eve slot without a famous director + first-tier actors in town was stolen by imported films, which also proves one thing: Multiple small- and medium-budgeted national films are far from the volume to jointly support the big slot. In the case of the big market is not hot, try to small to win big is tantamount to a fool's errand. The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list, the newest addition to the list.
With a super-strong stall Spring Festival stall in front, the New Year's Eve stall has been pumped up. If you say that in December 2018, there are still "Sea King", "Spider-Man: Parallel Universe" and other films in town, with considerable appeal; then in January 2019, in addition to "Bumblebee", "Deadpool 2: I love my home", a few strong films into the lineup, the market vacuum is afraid to reappear.
The most anticipated movie in January is Bumblebee, which is seen as an outgrowth or extra in the Transformers series. When the movie was released in North America, it received a 93% Rotten Tomatoes freshness rating, the highest score in the series, and even received comments such as "completes the revision of the entire series" and "completes the return of the first generation of animation". The movie narrates a fairy tale about growing up, which triggered the pursuit of the mainland movie market. As of January 14th "Bumblebee" reported a collection of 758 million, and will become the first film in 2019 to exceed 1 billion at the box office.
On top of that, small and medium-sized films that can't squeeze into the Spring Festival slot but want to stand out as dark horses are piling up in January. For example, on January 18th, there were 9 films on the same day, which exceeded the limit of the number of multiplexes that could accommodate, and a large number of films were "one-day trips".
More but not strong market pattern, the big screen, but the movie drought, it is incredible. After Bumblebee, animated movies, pet movies, and batch movies have become the mainstay of the movie market. The only thing that can just save the day is Marvel's Deadpool 2: I Love My House.
On January 14th, Deadpool 2: I Love My House was scheduled for release on the 25th, which is quite a relief. The R-rated film has cut out the large-scale scenes and reorganized the plot in order to pass the censorship, which has been dubbed by netizens as the "green, harmonious and civilized version", which may affect its market performance. But considering the $700 million it has taken in at the global box office, Marvel's money-spinning prowess can't be underestimated - and it's interesting to note that the superhero flick has saved the day for two months running.
With so many movies piling up in theaters, it's inevitable that they're going to fall over each other, making January a veritable death knell. The more you do it, the less you do it, the more you're going to be able to make the vacuum in the marketplace come back around. Cat's eye data show that if the non-file (weekdays) for four consecutive days less than 50 million is regarded as a box office vacuum, then in 2017 in September and December, there are two 5-day vacuum; in 2018 in May/June, October/November, there are two 12-day vacuum. In 2019, there may be a vacuum in January, much earlier. A significant sign of this is that Bumblebee has entered the "second half" of its run, and the market has dropped to the $60-70 million level.
The first day of the Lunar New Year, February 5, seems to be a clearly defined curtain, as many as 13 films released on the day of the film market is completely empty of old films.
Able to attract a large number of groups outside the regular audience into the theater, the Spring Festival is the most special time of the year. Rigid demand for movies exists, so that this period can to some extent ignore the quality of the film, as long as you can get a larger share of the scheduling, it seems to be able to lie to win - 2018 Spring Festival file, "Operation Red Sea" although the high reputation of the last laugh, but the quality of the unsatisfactory "Catch the Demon 2", the same as 2.237 billion among the annual
As the ultimate battleground for national films, the Spring Festival slot has long been hanging on to the New Year's Eve slot opened since Feng Xiaogang's comedy, and has even become the top stage of the year.
Such as the 2018 Spring Festival slot release of "Demon Hunter 2", the previous work from the summer stalls of the explosive; and "Tang Dynasty 2" of the previous work, is the best of the New Year's Eve slot. This time, will be released on February 5, the "saint of love 2", with the New Year's Day stalls to ride the confidence of the victory; multi-tasking Ning Hao, director of the work of the heart of the road in the National Day stalls sold out, supervised the work of the God of medicine, I am not leading the summer stalls, the new work of the "crazy aliens" is regarded as the Spring Festival stalls, "head of the card".
The Spring Festival stalls bring their own "attraction", and in 2019, the peak, and ultimately make the New Year's Eve stalls were completely "empty", and the first day of the New Year's new movie release became "the most ever! "
The lack of blockbusters in other schedules, the heavyweights in the Spring Festival schedule, and the uneven distribution of headline content have finally gone to the other extreme.
From 7 all-ages films + 1 animated film in the Spring Festival slot in 2018 to 11 all-ages films + 2 animated in 2019, the film placed in the slot is up over 50%. However, the market growth space is limited, the data show that the attendance rate of the first day of the New Year in 2018 has been as high as 70%, even if all the seats are full, but only to obtain about 50% growth, which is not yet as high as the increase in the number of films. Such a pile up will only lead to the dilution of the earnings of a single movie.