Wal-Mart has grown into the world's largest retailer, the unique corporate culture plays an important role. The following is my analysis of Wal-Mart's corporate culture for your reference.
Analysis of Wal-Mart's corporate culture
1. The concept of corporate culture
Corporate culture, or company culture, sometimes referred to as the spirit of enterprise in our country, generally refers to the enterprise in the long-term formation of the *** with the ideals, the basic values, styles, habits and behavioral norms of the general, is the enterprise in the process of business management It is the sum of spiritual wealth created by the enterprise in the process of operation and management with the characteristics of the enterprise, and it has appeal and cohesion to the members of the enterprise, and it can unify the interests, purposes, needs and behaviors of a large number of people, and it is the reflection of the long-term cultural construction of the enterprise.
In summary, the definition of corporate culture is: corporate culture is in a certain social and historical context, the enterprise and its members in the production and operation of the cultural concepts and cultural forms of the sum. It is the embodiment of the values, business philosophy, corporate spirit, corporate behavioral norms, and corporate image of the enterprise and its members.
2. The role of corporate culture
Corporate culture, as the superstructure of the enterprise, is the soul of business management, is an intangible management style. It achieves the integration of behavior through the integration of concepts; it achieves the harmony of groups through the norms of individuals. It enables each individual to be able to distinguish and seek their own role position and role expectations behavior in each other's social interactions and interactions. The shaping of corporate culture and the role of the process is precisely such an integration process. Specifically include the following aspects.
1, orientation function, corporate culture can be on the enterprise as a whole and enterprise members of the value and behavioral orientation to play a guiding role. Specifically manifested in two aspects: one is the individual members of the thought and behavior of the guiding role; the second is the overall value orientation and business management of the enterprise to play a guiding role.
2, constraints, corporate culture on the thinking, psychology and behavior of employees with constraints and normative role. The constraints of corporate culture is not a systematic hard constraints, but a kind of soft constraints, this constraint arises from the enterprise's corporate cultural atmosphere, group behavioral norms and moral norms. Group consciousness, social opinion, *** with the same customs and mores and other spiritual and cultural content, will cause a strong individual behavior to follow the herd of group psychological pressure and motivation, so that members of the enterprise to produce psychological *** sound, and then to achieve behavioral self-control.
3, cohesion function, the cohesion function of corporate culture is that when a value is recognized by the enterprise staff *** with, it will become a kind of adhesion, from all aspects of the members of the aggregation, thus generating a huge centripetal force and cohesion.
4, incentive function, corporate culture has the effect of making members of the enterprise from the inside to produce a high emotion and enterprising spirit. Enterprise culture respect for people as the central content, to the management of people as the center.
5, radiation function, corporate culture, once the formation of a more fixed pattern, it will not only play a role in the enterprise, the impact on the staff of the enterprise, but also through a variety of channels (publicity, communication, etc.) on the social impact
6, brand function, the brand image of the enterprise in the public's mind, is a product-service-oriented by the ? hardware? and corporate culture-oriented? software? Complex composed of.
Two Wal-Mart's current situation
July 2, 1962, Sam? Walton (1918~1992) and his brother opened the first Wal-Mart discount store in Rogers, Arkansas, which has a history of more than 40 years, and became is the largest retail business in the United States, but also the world's largest retail business. Wal-Mart entered China in 1996 and opened the first Wal-Mart shopping plaza and Sam's Club store in Shenzhen. Wal-Mart currently operates a variety of formats and brands in China, including shopping malls, Sam's Club stores, community stores, etc. As of March 1, 2012, it has opened 370 shopping malls in 140 cities in 21 provinces and 4 municipalities directly under the central government. Wal-Mart's success is not unrelated to its emphasis on the construction of corporate culture. Wal-Mart's successful development practices have proved that corporate culture is the spiritual pillar of corporate survival and development. A nation without excellent national culture, can not be strong in the world of national forest; the same, an enterprise without excellent corporate culture can not be strong in the market competition. Wal-Mart has always attached great importance to the role of corporate culture, give full play to corporate culture to form a good mechanism to promote and safeguard the role of corporate cohesion and combat effectiveness. This is also an important factor that Wal-Mart can be honored to be at the top of the world ranking.
I feel Walmart's corporate culture when I interned in Walmart Handan 2
I entered the internship of Walmart 2168 store in Handan in 2012, where I learned a lot, like the advanced management experience, perfect career system, but the most admirable thing to me is the corporate culture of Walmart Inc.
1. Three major beliefs? Core values
Speaking of Wal-Mart's corporate culture, every person who has worked at Wal-Mart will not hesitate to blurt out: ? Three great beliefs? The essence of corporate culture lies in the corporate philosophy, which is expressed in the values of the company. The Three Faiths? is the core values of Walmart's corporate culture.
The three beliefs are simply the following three (a)? The customer is God? (ii)? Respect for each employee? (iii)? The pursuit of excellence every day?
On the first day of work at the Walmart 2168 store in Handan, our HR colleagues conducted an induction training for us interns, and the first thing they explained was that? The first thing that was explained was that the customer is God. The first thing that was explained was the belief that the customer is God. The customer is God, we need to serve customers better, to achieve 100% customer satisfaction. Wal-Mart's service guidelines are: (1) Three-meter principle. Within three meters to the customer eye contact, nod, smile, greetings. (2) Guarantee 100% customer satisfaction. Wal-Mart employees know the following two principles: first, the customer is always right; second, if the customer is wrong, please refer to the first. (3) more distinctive Wal-Mart's customer relations philosophy is? The customer is the employee? Boss? and? boss? Every first time to Wal-Mart's employees are advised: customers are the boss, Wal-Mart's all employees are for the customer service, which is the core culture of Wal-Mart.
I interned in the Handan Walmart 2168 store, the supervisor said to me the most words are, no matter what you are doing, when the customer needs service, immediately put down the hands of the work, for customer service. In order to better serve customers, our home department set up a special customer service record book, and arrange colleagues Zhao Yan is specifically responsible for organizing and sharing this kind of information, every customer's suggestions recorded in the book, so that we can improve our services from time to time.
Respect for each employee, which is Walmart's most distinctive corporate culture. At Walmart, ? Our employees are different? is not just a slogan, it is the reason for Walmart's success. It really means that every employee is important, no matter what position he can excel. Our People Make a Difference? This phrase is printed on every Wal-Mart employee's name tag, and it is a constant source of pride and motivation for employees to do their jobs well. My manager, Shidong Liu, told us this: ? Every coworker in store 2168 is viewed as a rich source of wisdom, and our coworkers create extraordinary...? Handan Walmart two store company's entrance has a notice so written: Walmart's management to often discuss with employees, 1. how to improve our service quality 2. how to increase sales. 3. how to play the staff's maximum potential
Walmart Handan 2168 store has been open for nearly a year, the company's employees are full of passion, determined to Walmart 2168 store into the Handan 2168 store, the company's employees are full of passion, determined to Walmart 2168 store into the Handan 2168 store. 2168 store to become the best retail enterprise in Handan, practicing the ? Pursuing excellence every day? The spirit of enterprise is practiced every day. My supervisor Lin Lianjie every week to the surrounding food forest, sunshine and other large supermarkets more than five times, to see their own merchandise is not the most complete, to see peer rivals have what strengths worth learning, back to the company to share information with us. Every day before the store opens for business, Wal-Mart colleagues should all chant Wal-Mart 2168 store "chare", and equipped with the action, in order to lift the spirit and morale. Whether it is the company manager, department heads, or store employees, the performance is very involved, fully demonstrating the positive spirit of the enterprise.
It is also in such a pursuit of excellence under the inspiration of the slogan, Walmart 2168 store has a lot of innovation, sales methods, promotional tools, etc., Walmart is relying on its super era of corporate culture, to build a new century of retail kingdom. The pursuit of excellence? This is the mantra of almost every employee at Wal-Mart, and it is also the most common phrase spoken by the students who interned at the 2168 store. From the company to the individual everywhere is full of the spirit of not to lose, in our 2168 store chare there is such a sentence, 2168 afraid of who? Handan Handan to a new high!!!! !YE!YE!YE!
2. Adhere to the people-oriented
If you say ? Three Faiths? is Walmart's commitment to customers, is the core of the value of Walmart's corporate culture, then? People-oriented? is the spiritual pillar of Wal-Mart's corporate culture. Wal-Mart not only emphasizes respect for customers, to provide first-class service, but also emphasizes respect for everyone in the company, adhere to the principle that everything should be people-oriented.
In the Wal-Mart 2168 store customer service desk has an exhibition wall, the wall with a photo composed of an inverted pyramid, the bottom is the general manager, in turn, all levels of management, high above the ordinary employees directly serving customers. What it indicates is that Wal-Mart corporate culture adheres to the true embodiment of people-oriented public servant leadership? Wal-Mart rarely has a hierarchical atmosphere within the vice president of my non-food division, Yang Xianghui, is happy to be with the staff to talk about some of the issues, the company advocated the transfer of values to the staff. This is Wal-Mart's longest-standing corporate culture. The company's traditional culture of "public servant leadership".
? Public servant" leadership in the company, the leadership and employees are "inverted pyramid" of the organizational relationship, the leadership is at the lowest level, employees are the cornerstone of the middle, the customer is always the first. Employee service for customers, the leadership is for the staff service, is the staff of the "public servant". Therefore, Wal-Mart's people? Public servants? , and is not sitting behind a desk to give orders, but to come out and staff direct communication, communication, and timely handling of relevant issues, the implementation of? Walking management? In Handan 2168 store general manager's office, although there is a door, but the door is always open, employees can come in and out at any time, anywhere, inquire about information, communicate with the manager, put forward their own views. In 2168 store every employee has an English name, in the company we all call each other by their names, not their jobs. For example, the general manager, Liu Shidong, we call him ?stone? instead of Liu manager. In order to remind, Wal-Mart corporate culture in the ? Public servant leadership? , the general manager is to serve the employees.
Walmart in dealing with employee relations in the most used method is to motivate rather than criticize or punishment, which is also the corporate culture to adhere to the people-oriented a large embodiment of motivation of employees?
In store 2168, if an employee does something right, the supervisor will praise their good performance: ? You did a great job! If an employee does something wrong, they will say to the employee: ? You would have done better if you had done it differently!? At the 2168 store, guidance is given to employees whose work mistakes have caused the company to lose money. As the name suggests, ? Guidance? is the meaning of instructing, teaching, pointing out and guiding, giving help for better work, not criticizing. Only if it causes great losses, violates the company's rules and regulations, or violates the law, will the company decide whether to terminate the labor relationship in accordance with the contract. 2168's personnel manager once asked the interns this question: "What do you think is the most valuable thing about Wal-Mart? What do you think is Wal-Mart's most valuable asset? Some said it was the hundreds of millions of dollars in stock, others said it was the advanced management experience. The result is not, he said Wal-Mart's most precious treasure is the staff, is every employee! When we heard this answer, our hearts were filled with pride. In store 2168, there is no criticism, only motivation and guidance.
Walmart adhere to the people-oriented, humane management, here have to mention Walmart's most characteristic way of communication? Open Door Policy. Speaking of communication channels, open door policy Wal-Mart attaches importance to the communication of information, put forward and implement the open door policy, that is, any time and place as long as the employees have ideas or opinions, can be verbal or written form of communication with managers and even the president, and do not have to worry about retaliation. Any management personnel who take advantage of the "open door" policy to retaliate will be subject to severe disciplinary action or even dismissal. The implementation of this policy fully guarantees the right of employees to participate in the communication of information for Wal-Mart human resources management to lay a solid foundation.
The managing director of store 2168 often conducts unscheduled inspections of the major divisions of store 2168 and maintains communication with the employees. 2168 stores used to have such an activity, that is, to write a letter to the general manager. Write a letter to the general manager? For example, a trainee employee suggested that Wal-Mart 2168 store is at the intersection of Congtai Road and Dongliu Street, which is a slightly remote location, and the opening time is too short, the publicity is not strong enough, and it is suggested to increase the publicity. This suggestion was recognized by the general manager and implemented. And that letter of advice hangs on the company's exhibition wall, the company's management gave a sincere thanks and praise.
Employees working at Walmart have a habit of sharing information with each other. 2168 store management shares a variety of information with its employees every day, such as recruitment information within the company, internal subscription meetings for certain products, or some management knowledge, vocational skills, and even life lessons. The reason why they do this is because Wal-Mart has this credo, ? Contact customers is the first line of employees, rather than sitting in the office of the bureaucrats? So to do a good job of analyzing information at any time, this system ensures timely feedback of information to **** enjoy, but also prompted the staff to put forward many fruitful suggestions to improve management. All of these constitute a unique Walmart culture, which is the mainstay of the retail giant.
One of the terms that Walmart often uses for employee relations is ? sharing information? Sharing information and sharing responsibility is another important element that makes up the Walmart partnership. It creates a sense of responsibility and involvement. On the walls of the UPC office in store 2168, the store's profits, stocking, sales, and markdowns are posted, not just to the managers and their assistants, but to every employee, hourly and part-time, in the store with a variety of information. Although, some of the information also trickles outside the company. But they believe that the benefits of sharing the information with us, the employees, far outweigh the possible side effects of the information leaking to outsiders. In fact, so far, doing so has not harmed Walmart.
We know that Walmart has a satellite of its own, with global information available anytime, anywhere, and in Handan it is possible to look up details of Walmart locations in New York. Handan Walmart two stores can observe the sales of Walmart one store every day, and sales strategy. Every morning, Walmart employees know the day's budget to facilitate the work required.
3. Creating a relaxed atmosphere
Walmart has always emphasized the cultivation of a relaxed atmosphere within the company. Walmart employees can appreciate a unique atmosphere, or company culture, which is a team spirit.
I was extremely happy during my time at Walmart store 2168. In just two months, I participated in the company's semi-annual celebration party, and two internal monthly meetings. During the events, the company provides prizes, food, staff preparation programs, and event planning. Every employee can show their own talent, but also can appreciate the style of other colleagues. Let everyone immersed in the sea of joy, share each other's happiness.
Usually every Saturday weekly meeting is also Walmart's unique happy time. Every time, we will be led by Liu Shidong, sometimes do aerobics, sometimes sing sing, sometimes simply shout slogans, anyway, how happy to do, as long as the atmosphere can be active, you can try as you wish. Such activities greatly enhance the cohesion of employees and participation in consciousness, changing the meeting in people's minds the impression of boring, which is Wal-Mart is different from other companies in the corporate culture features.
Walmart will hold an annual meeting every year. I've never attended one, but I've heard old coworkers tell me what it's like. Each annual meeting is attended by about 10,000 people, mainly a group of company store managers and employee representatives. At the meeting, the company will briefly report to shareholders on the company's achievements, and also hold an awards program, including a sales champion award for the head of the department with the best single-item sales performance in the entire company, a driver's award for safe trucking and driving, an award for the most creative display of merchandise in the stores, and an award for the most competitively priced single-item merchandise, and so on.
The company's annual stockholders' meeting is held in the hope that employees will know that they, as managers and major stockholders, are sincerely appreciated for all they have done to make Wal-Mart a great company. And it is designed to make the employees more united and confident and to bring the sincere gratitude of the managers and major shareholders to every employee.
It's not just annual, monthly, and morning meetings that boost employee morale and create a relaxed environment. Walmart's biggest secret weapon to maintain a relaxed atmosphere every day is the ? Walmart-style cheers.
Below is the Walmart company's unique cheer slogan, from which you can feel a strong sense of honor and responsibility.
W! Have an M! We are Walmart! Come an A! Come an A! Customers first Walmart! Come a L! Come an R! Everyday Affordable Walmart! We stomp our feet! Wal-Mart, Wal-Mart! Hoo-hoo-hoo!
4. Sincere return to society
Walmart as a multinational enterprise, social responsibility awareness is very strong, in its corporate culture, this is a fast and extremely important part. I was in the 2168 store internship, deep experience. We have a public service team set up within the company, and those full-time employees are volunteering to go and contribute to the community during their time off. Last November, the company organized a service team to visit widows and orphans in the Handan area, delivering daily necessities and chatting with them for spiritual comfort. And since entering China, Walmart China's head office has donated about 65 million RMB in funds and goods to various charitable causes nationwide, and Walmart's employees nationwide have invested an accumulated 200,000 hours in social causes.
Walmart's corporate culture on the enlightenment of China's enterprisesWalmart from a small grocery store in a small rural town to grow into the world's top 500 companies in the large-scale multinational retail empire, and its influence on the factors is multi-faceted. However, the role played by Wal-Mart advocated by the practice of decades of continuous development and enrichment, the unique corporate culture is inestimable. The gap between China's retail enterprises and Wal-Mart is very obvious, in addition to the hardware factors, the backwardness or even lack of corporate culture construction is a bottleneck that can not be ignored. Therefore, summarizing the successful experience of Wal-Mart can provide useful insights for promoting the development of China's retail industry.
1, should pay attention to the construction of corporate culture
China's many large retailers in the management method is advanced, marketing channels are successful, can always be slow development, a big reason is that there is not a molding of a good corporate culture. Although Wal-Mart has only a history of more than 50 years, it has always attached great importance to the role of corporate culture, creating a brilliant business myth. China's retail industry should pay attention to the role of corporate culture, give full play to the corporate culture to form a good mechanism to promote and safeguard the role of corporate cohesion and combat effectiveness.
2, employees, to do people-oriented, so that the corporate culture is the most important factor in attracting and maintaining a good staff.
Wal-Mart's success is one of the most important aspects of his? people-centered? strategic corporate culture. Despite the fact that Wal-Mart employs thousands of people, to this day, the relationship between the employees of the organization is still like that of brothers and sisters. Most of the employees are called partners. Wal-Mart's motto is that retailing is all the same, but it is Wal-Mart's people who make the difference. From Wal-Mart? People First? strategy we can see, is in line with the interests of employees, employees work hard will also make their own interests increase, naturally motivated to work. On the contrary, in our retail industry, most employers are not even willing to purchase pension insurance for their employees, so that employees do not have the security of the practice and how to make employees work hard for the enterprise? Walmart's attitude towards employees is worthy of reference for our retail industry.
3. Culture is the determining factor in keeping the company's scale expansion and performance growth.
China's urbanization is developing vigorously, the retail industry is in the sunrise era, the various large enterprises in the retail industry is growing rapidly, how can they survive the fierce competition, how to better develop and grow, Wal-Mart is the retail industry role model. 1968 ~ 1978, Wal-Mart's net income growth of more than 600%, and in the 1987-1997, the average growth rate of its performance up to From 1987 to 1997, its earnings grew at an average rate of 26%. This rate is rare among the world's large companies, and it is undoubtedly one of the fastest-growing companies in the world. In this growth process, Wal-Mart's corporate culture played a considerable role. Wal-Mart's? Three Beliefs? promote employees to serve customers wholeheartedly, won the customer recognition, and got the rapid development. So corporate culture is the determining factor to maintain the sustained scale expansion and performance growth of enterprises, only to establish a good corporate culture to go farther.
4, society, to establish their social responsibility.
China's reform and opening up has been thirty years, the rapid development of the economy, the material life of the vigorously improve the standard of living of the people
People's living standards have been significantly improved. But the large enterprises that have grown up one by one have seldom borne the corresponding social responsibility. Wal-Mart is not only a large multinational conglomerate, but also a company with strong social responsibility. In the 1960s, when the U.S. economic crisis occurred, Wal-Mart formulated the Buy America program, which provided a large number of jobs in the U.S. and made great contributions to the economic recovery.On July 5, 2011, after the one-year anniversary of the Yushu earthquake, Wal-Mart China, Wal-Mart China, and all of its employees donated more than $763,500 to the schools in Yushu quake-stricken areas, which were used for the Wal-Mart Love Library. Walmart Love Library Walmart China and all Walmart China employees donated more than $763,500 for the construction of Walmart's Love Library, including nine schools in the hardest-hit area of Yushu. Walmart*** equipped these schools with 317 intensive bookshelves, 208 sets of reading tables and chairs, which can store 374,600 books.
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