Songcheng Lijiang Thousand Ancient Scenario Area by China's first listed company of performing arts? Songcheng Performing Arts to create. The scenic area is 6 kilometers from the ancient city of Lijiang, adjacent to the natural landscape of the Wenpen Sea, and the Jade Dragon Snow Mountain echoed, the geographical environment is superior to the Lijiang national regional culture as the theme of the large-scale song and dance "Lijiang Thousands of Ancient Scenarios" as the core content, showing the millennium of culture and history of Lijiang style. The scenic area mainly includes several theme areas, such as the ancient tea-horse street, Natsou Sea, snowy mountain beach, ethnic villages, Thousand Years of Love Square, and large-scale indoor scientific and technological amusement complexes.
Songcheng Lijiang Ancient Scenario Area is 6 kilometers away from Lijiang Ancient City, adjacent to the natural landscape of Wenpenhai, echoing with Jade Dragon Snow Mountain, with a superior geographic environment, with Lijiang ethnic and regional cultures as the theme, and large-scale songs and dances, "Lijiang Thousands of Ancient Love," as the core content, which demonstrates the millennium of Lijiang's culture and historical style. The scenic area mainly includes several theme areas, such as the ancient tea-horse street, the Natsou Sea, the snowy mountain beach, the ethnic villages, the Thousand Years of Love Square, and the large-scale indoor scientific and technological amusement complex.
Historical and cultural development:
Songcheng scenic area to form ? Theme park + cultural performances? The business model a *** experienced three periods: the initial period, the development period and the integration period.
Initial period: 1996-2002. In order to integrate the unique cultural elements in Songcheng scenic area, the company in Songcheng scenic area.
Before the official opening of the business, it started to create a tourist and cultural program "Songcheng Thousand Years of Love" which fits the theme of Song culture. Songcheng thousand ancient love" 1997 official public performance, began to carry out? Theme park + cultural performances? The innovative combination of theme park + cultural show business model. At that stage, Songcheng Qianguzhi only appeared as a subsidiary product of Songcheng Scenic Spot, providing free performances to tourists, and could not directly bring economic benefits to the company.
Development period: 2003-2005. It will be the first time for Songcheng Scenic Area to develop into a theme park + cultural performance. Theme Park + Cultural Performing Arts business model to consolidate, develop and continue to innovate, special construction of the Grand Theatre, from open-air performances to theater performances, the launch of the theater version of "Songcheng Thousand Years of Love", to enhance the influence of the program. However, the degree of commercialization at this stage is insufficient, and the subordinate status of scenic spots and performances has not fundamentally changed, and they are still free performances.
Integration period: 2006-present. The company will "Songcheng Thousand Years of Love" really become the Songcheng Scenic Area's most core brand products, and Songcheng Scenic Area complement each other to form a deep integration of the plate linkage effect. The stage began in the form of joint tickets and Songcheng Scenic Area unified external ticketing, so that the high value-added tourism and cultural performances and shows can be reflected, significantly improving the profitability of Songcheng Scenic Area.
Lijiang Songcheng play strategy:
One, the important attractions are introduced:
1, Lijiang Ancient Scenario Area: Lijiang, Lijiang because of the ancient tea and horse road and stand, because of the ancient tea and horse road and the rise of the Lijiang Ancient Scenario Area to create a living tea and horse city: through the ancient tea and horse street, horse square, Lisu village, Dai Village, all the way through the brewery, tofu workshop, baking tobacco workshop, tea store, iron store and other workshops. The old street is full of workshops, such as brewery, tofu workshop, tobacco workshop, tea workshop and iron shop. The distant ringing of horses, horse palm store iron sound, tea and horse market yells; fragrant butter tea, burnt meat, sweet flower cakes and other delicacies come to the nose? Let you experience a time-traveling tea horse journey.
2, Lijiang Lingerie Paradise: Lijiang Lingerie Paradise is a highland amusement park, will be thrilling big hammer, flying chairs in the air, free-fall, wave rolling, rapids and other types of amusement and science and technology projects gathered in a park, and a number of adventurous interactive performances, is the adventurous young people to challenge themselves and passionate about the amusement paradise.
Two, Song City attractions are introduced:
1, the Valley of Martyrdom: The mysterious Golden Dome Tibetan Temple, Lunar Temple, Zodiac Square, Stargazer, Tibetan Watchtower, Martyrdom Temple, Love Street and other thematic areas of the Valley of Martyrdom scenic area. In? Parental order matchmaker? In the era of the Naxi youth? Not free, rather than death? The choice of martyrdom is very sad. Today, we should enjoy love, cherish life, take your friends and lovers around, to the Valley of Martyrdom to witness love and friendship!
2, Lijiang: Lijiang River flows slowly from the Lijiang Ancient Scenario Area through the Natsou Zhai, Wa Zhai, Mosuo Zhai, Natsou Sea, the old city of Chama, Dai Zhai like wearing pearls on a string, the old tea-horse road along the river, the sound of the bells of the horses, mules and horses hissed on the way, the villages in the smoke curls, chickens and dogs barking, the ancient city of watchtower towers, the sale of booming, the two banks of the river, flowers, willows, Lijiang above the folklore! Parade, love songs answer each other, really a Lijiang, all kinds of flavor.
3, that the sea: the people of Lijiang in ancient times are yearning for the sea, the lake called the sea, that the sea is one of them, in the distance under the Jade Dragon Snow Mountain, between the blue sky and white clouds, that the sea of blue ripples, like a fairyland, surrounded by the Mosuo villages, that the cottage, that the Tso beach, pasture grassland.
4, Mosuo Zhai: Mosuo people belong to the Naxi branch, mainly living in Lugu Lake. Mosuo people are considered to still exist in China matrilineal clan society, the grandmother has the highest status, living in the ? Grandmother house? The Mosuo people have a matrilineal clan society. Men don't marry, women don't marry. The Mosuo people have a long history of marriage, and they have a long history of marriage. The Mosuo are believed to be the most important matriarchal society still existing in China. system. Walking marriage and local in the center of the old tea-horse road, the ancient man mostly run the horse gangs for a living has a relationship. The way of marriage is called? Climbing the flower house? , the night in the dead of night when climbing into the room of the sister, the morning before the elders get up and leave.
5. Wa Zhai: The Wa live in groups in villages, choosing to build villages on slopes with the wind at their backs, and mostly living on the slopes of mid-levels. The houses are of the pole-and-post construction, built according to the mountains in a staggered manner. The Wa live on the upper floors of their houses, while the lower floors are used for raising livestock or piling up sundries. In the center of the house, there is a main fire pit, which is not extinguished all the year round, and the fire is changed once every Spring Festival, i.e., a new fire is taken. Take a new fire?
6, Lijiang Thousand Years of Love Theater: Lijiang Thousand Years of Love Theater is 25 meters high and 500 meters in circumference, the theater shape design from Lijiang Thousand Years of Love interpretation of the love story and the Naxi text draws inspiration from the whole building with a large red color as the main keynote, in the blue sky and white clouds, showing the eye-catching, the shape of the theater's architectural symbols with the Naxi hieroglyphic characters, expresses a pair of men and women in love under the watchful eye of the sun and the moon in nature. Under the watchful eyes of the sun and the moon, a man and a woman in love sing and dance in nature, which is a theme theater endowed with the characteristics of the Dongba culture.
7, Sando Temple: Sando God is the god of war, protection and love of the Naxi people. As the guardian of this side of the borderland of the god, for thousands of years by the Naxi and other ethnic minorities to honor. The temple enshrines Sando and his two wives, a Bai and a Tibetan.
8, heavenly incense burner: heavenly incense burner is a symbol of primitive worship, is the way to heaven to pass information, it is given multiple meanings, which also includes the Naxi ethnic group of male root worship meaning, symbolizing that the man's virility will always be there, and more children and more blessings. The fire of the Heavenly Incense Burner will always keep going, and adding a handful of firewood can be used to pray for the prosperity of the family.
9, the ancient road fright ghost house: in the menacing tea and horse ancient road, a lot of horse gang heroes have been wandering here, hundreds of fierce ghosts with the night ignite fear, so that visitors to the heartbeat of the tourists, thousands of years of zombies with fearful eyes, staring neatly at the visitors? Whenever the night falls, the place will emit miserable sounds? I heard that anyone who enters here must first drink an altar of wine to strengthen their courage, and everyone who has experienced it regrets it. The new high-tech, storyline setting will bring you the ultimate fear experience.
10, horse gang group sculpture: Lijiang to the tea and horse road and the rise of the horse gang is the tea and horse road on the immortal legend! Horse gang group sculpture 30 meters high, 80 meters wide, is a large horse gang culture group sculpture, it and the flaming volcano into one. Group sculpture shows a group of horse gangs marching on the cliffs and cliffs of the thrilling picture, to show the world a world's highest terrain, the most dangerous mountain road, the distance of the most distant tea and horse civilization of the ancient road. For thousands of years, in the rugged tea and horse ancient road every day staged the horse gangs shocked the world, sobbing the life of the music.
11, Qingming Riverside Movie Museum: Some people say that Lijiang Old Town is a modern version of "Qingming Riverside Map", Lijiang ancient scenic area Qingming Riverside Movie Museum to take you to see the living "Qingming Riverside Map", in the nearly one hundred meters on the curtain, the dynamic scroll slowly unfolded, nearly 1,000 different forms of the characters, through the combination of dynamic environments, will be a busy waterway, the bustling market, the peaceful mansion, as well as the alternation of day and night, the performance is very beautiful. Through the combination of dynamic environment, the busy transportation, bustling markets, peaceful houses and the alternation of day and night are shown perfectly, showing the urban flavor of the flourishing Song Dynasty, one step into the scroll, traveling back to the Millennium.
12, Magpie Bridge: between the two towers have? Concentric Bridge? Connected, like a magpie bridge in the sky, the bridge is suspended in the air, accompanied by your footsteps swinging, people who love each other only concentric hand in hand to challenge through.
13, Tibetan towers: visitors from several kilometers away, you can see the scenic area of two Tibetan towers straight into the sky, very visual impact. Building has an elevator can be more than 50 meters high towers straight to the top, will be the old city of Lijiang, Wenpenhai, Jade Dragon Snow Mountain scenery.
14, marriage hall: the moon under the Santa Claus is the Chinese god of love, for the god in charge of the marriage of men and women. In that beautiful and romantic love story, the red thread in the hands of the moon old man becomes the hope and expectation of young boys and girls.