Exhibition (Exhibition, Trade Fair) is a kind of promotional activity for the purpose of displaying products and technologies, expanding channels, promoting sales and spreading brands. The following is my compilation of exhibition activity planning program.
Part I
First, the exhibition analysis;
XXX Expo Center's electric car show is large, the number of participating dealers, which is XXX to the majority of dealers to show the strong advantages of their own brands, through the investment to achieve the layout of the XX range of important opportunities in the market. But at the same time the scene of the electric XXX product manufacturers will be invested in a lot of people and resources to publicize, XXX will face more intense competition.
Second, the exhibition ideas; ★ adhere to the differentiated marketing (adhere to the overall image of communication with the XXX inherited to the strange, thrilling, exciting for the activities of the content of the main
theme, and continue to attract customers eyeballs, so that the XXX stand out from the many brands, so as to achieve
differentiated publicity.)
★ Strengthen the inner advantage, win by quality (XXX's advantage is good quality and strong power. This exhibition is the implementation of vivid, experiential display, so that dealers y appreciate, understand the quality of XXX, deepen the impression).
★ Interaction with the people, the formation of a good reputation (the exhibition interspersed with interactive links, so that dealers and consumers to actively participate in the formation of a good reputation, which invariably becomes a strong force of XXX brand publicity)
Third, the theme of the exhibition; XXX (and XXXXXXXX products in the spring of large-scale exhibitions and sales)
Fourth, the exhibition purposes;
Through a series of XXX electric XXX products, XXX products, XXX products and XXX products, the exhibition will be held in the spring of the year, the exhibition of the first XXX products. A series of XXX electric XXX products a series of product image display, product selling point of part of the release of activities such as publicity, to attract the attention of the majority of electric car dealers and consumers rate, so as to open the XXX electric XXX products late into the summer market publicity offensive, enhance the potential dealers on the product's confidence and desire to buy, prompted to become a product of the reality of the loyal customers after the exhibition and sale.
Fifth, the exhibition object;
City and municipal dealers, township outlets
Sixth, the exhibition highlights;
song and dance, magic show + brand on-site simulation demonstration + prizes, quizzes, gifts + acrobatics, parkour performances + on-site
Interactive programs (cycling competitions, test drive)
VII, the exhibition of the pre-preparedness
★ Booth design and packaging:
Packaging principles: the implementation of differentiated packaging strategy, mainly reflected in the scene of the distribution of large quantities of promotional materials, and focusing on exquisite and innovative booth layout, high-quality reception of the personnel, as well as the strength of the company and the macro display of the brilliant achievements. On-site attention should be paid to the control of no noise, but can play some soothing music. Specific analysis is as follows:
1, combined with the specific conditions of the exhibition site, make full use of the site conditions to design a unique booth, so that the XXX product image publicity effect to maximize;
2, the background wall - the full name of the enterprise and the product, logos, peace to send warm happy people
3, small spray-painted display boards on the site designed to make the company's strength and brilliant achievements. Desk 1
6, easy to pull the treasure arrangement (2)
7, 4 glass floor, 4 car models (for product display)
8, audio-visual equipment: collection and organization of XXX electric XXX product product material (promotional video and audio) to the scene play. (Note: the exhibition layout highlights the theme of the site, select a small number of larger pictures, to create a strong visual effect; the background using bold and eye-catching colors, paved red carpet, from a distance can be highlighted, to avoid easy to integrate into the background of the neutral colors;)
VIII, the exhibition site implementation strategy;
★ activities on-site momentum; 1, Creative people sea show:
Consideration To the exhibition will participate in many manufacturers, competition, so we must implement brand differentiation publicity, through the sea of people tactics, so that the exhibition site is full of XXX electric XXX products? publicity, so that all people will be aware of. The sea of people tactics dress up must be strange, can attract people's eyeballs.
◎ Methods: the site of the organization of people holding signs parade, distribution of promotional materials, through the spectacular sea of people show the formation of nowhere
in the flow of advertising, publicity XXX.
◎ Personnel: 25 students, divided into five groups, each group of five people.
◎ Props: Clothes: Clothes and styling dress up to be unique, to attract customers eyeballs.
Hats: Attract the customer's eyes through the peculiar hats.
Hold up signs: used to hold up signs during the parade
Loudspeaker: used to shout slogans during the parade.
2, sound and color, preemptive;
Attract the attention of the crowd at the exhibition site through powerful sound (promo), graphics and other forms of attracting the attention of the crowd to intercept the flow of people passing by the exhibition, to attract them to visit the exhibition activities.
3, car beauty, eye-catching;
Through different dress (student, professional, casual, farmers, workers, etc.) of the beautiful car models to attract popularity, show the various ages and status of the people do not pass the elegance, so as to achieve the perfect combination of the human body and the perfect combination of electric vehicles, so that more customers visit.
★ activities on-site implementation; (after the opening ceremony) morning;
★8:00 sound to the scene, the staff set up the stage, build spray paint, set up a consulting desk and prepare promotional materials; ★9:00 music to warm up, the host, the actors are ready to perform;
★9:30 hosts to announce the official start of the exhibition, the introduction of the event's product manufacturers, Business brands, etc.; ★9:05-9:10 Manufacturer's representative on stage to address the speech;
★9:10-9:15 opening dance performance (the scene placed several new Ping An electric XXX products, four-wheeled vehicles, dancers around
around its show dance), mobilizing the entire atmosphere of the event;
★9:15-9:45 electric vehicle brand on-site simulation demonstration; (operated by the manufacturer's technical staff to explain, the host on-site) Manufacturers of technical personnel to operate the explanation, the host site with the rhetoric)
◎ The overall quality of the display;
In the field to set up a special area, with a shower of water sprayed to the rotation of the XXX electric XXX products (or a part of the way on the), to show that the XXX electric XXX products of the good performance of the motor.
◎ Comparison of spare parts;
Anatomical comparison of the core components of the car. Let the customer most intuitive understanding of the internal structure of the different, different materials, etc., and with instructions, through the comparison to increase the customer's understanding of the quality of the Diamond Leopard and trust. Note: display method:
Motor: ** electric car and other electric cars from the cross-section of the anatomical open, put in a row. Let the customer watch, and send a person from the motor material, size, noise, waterproof cable line and other aspects of one by one comparison description, show ** motor good quality. You can also put the motor in the water to rotate.
Brakes: Put the brakes of XXX and other electric vehicles together, let customers watch the brake disk, brake calipers and so on.
Shock absorbing system: put XXX's shock absorber and other electric car's shock absorber together, and compare them in terms of the size and thickness of the shock absorber, the material, and whether it is a double spring.
Frame: Dissect the XXX electric XXX products and other electric vehicles from the cross-section, so that customers can see the frame material (whether rust), size, design (whether seamless design) and so on. And the frame steel tube cut and put together, let the customer watch the thickness of the frame steel tube.
★9:45-9:50 magic show on (to maintain the atmosphere on the scene, to avoid displaying a long time caused by the crowd sensory visual fatigue) ★9:50-9:55 Prize Q&A (the host of the site to ask questions to prize Q&A and other ways to express the unique selling point of the electric car) ★9:55-10:00 acrobatic show on (the show to focus on the characteristics of the brand of the electric car to start)
★10:00-10:10 on-site interactive program (riding competition, invite on-site customers to participate, free team, the winner of each person won a gift) to show XXX electric XXX products strong pressure, power, high durability, quality and quantity of features;
◎ electric car riding speed competition, (1 car and 1 person) in the specified time fast winner;
◎ electric car load competition, (1 car and 4 people), (1 car and 4 people), (1 car and 4 people) in the specified time fast win;
◎ electric car load competition, (1 car and 4 people), (1 car and 4 people), (1 car and 4 people), (1 car and 4 people) in the specified time fast win. 1 car and 4 people), the fastest in the specified time wins;
◎ Electric car climbing ability competition, (1 car and 3 people), the site set the slope obstacles (slope 40 degrees, slope
length 8-10 meters), in the specified time the fastest wins;
★ 10:10-10:15 Prize Q&A (the host of the Q&A and other ways to express the unique selling point of the electric car);
★ 10:10-10:15 Award (the host of the prize Q&A and other ways of expression of electric car 10:15-10:20 Parkour show (the show focuses on the brand characteristics of the electric car);
★10:20-10:25 magic show;
★10:25-10:35 live interactive program (riding competition);
★10:35-10:40 acrobatic show;
★10:45-10:50 runway show;
10:45-10:50 runway show;
10:45-10:50 runway show;
10:45-10:50 runway show 10:45-10:50 Parkour Show;
★10:50-10:55 Closing Dance Show;
★10:55-11:00 The host invites the customers to make a real evaluation on the performance of the XXX electric XXX products and sends a gift. ★11:00 The host as well as all performers took the stage to thank the curtain, announced the end of the first half of the show activities, and previewed the time of the next event;
Afternoon;
★2:30-2:35 The host announced the official start of the show, introduced the product manufacturers, operating brands, etc.; ★2:35-2:40 Opening Dance Performance (omitted)
★2 :45-2:50 Parkour show (slightly)
★2:50-2:55 acrobatic show (slightly)
★2:55-3:00 Prize Q&A (slightly)
Part 2
A. Name of the exhibition:?
Second, the theme of the exhibition: the flow of water and goblets of wine
Third, the purpose of the exhibition
In the human economy is increasingly spiritual today, the spirituality of the demand or cultural consumption demand was raised to an unprecedented height. People are now seeking more consumption of spiritual content. This exhibition, on the one hand, adheres to the inheritance of excellent national culture, and on the other hand, seeks to combine the social and economic benefits brought about by the exhibition, and through the exhibition, the exhibits will be brought to the market, or commodities with artistic symbols will be introduced into the exhibition, so as to better open up the market and flow into the market.? The Exhibition of the Court? An exhibition unites the spiritual content of the exhibits in a modern way of interpretation of traditional Chinese culture, and presents it to the audience through a variety of means by combining exhibition and on-site demonstration as well as multimedia with innovative ideas and creative means. The aim is to drive the market to the correct audience guidance and cultivate the current mass polarization, for the industrialization of cultural development to push the wave.
Fourth, the exhibition methods and means
? A good time and a beautiful day, enjoy the pleasure of who's home? View Pavilion? Not only has the courtyard of? Appreciation meaning, but also with the "Lanting Preface" in the? Lanting? The pavilion is a place where scholars gather to drink and mingle with each other. The Lanting Pavilion is a place where the sages gather to goblet and mingle with each other. The meaning of "the world's heroes" is used as a metaphor to describe the world's heroes. The Lanting is a metaphor for the world's heroes. The exhibition is a genuine, vivid, rich and natural exchange of ideas. On the basis of combining the characteristics of classical art, the exhibition selectively chooses the contemporary works of contemporary artists, combining with the diverse forms of contemporary art exhibitions, to create an art space with distinctive regional characteristics, unique flavors and styles, and a beautiful atmosphere of static and movement, so that the audience can be intoxicated and enjoy the elegance of traditional Chinese culture.
V. Form and content of the exhibition
(a) Context creation
In the exhibition area, it is proposed to build classical courtyards, gardens, bridges, running water, pavilions and pavilions, so that the audience can gradually enter the exhibition area from the entrance gallery, and there is classical light music as background music.
(2) Regional Functional Division
(1) Performance Area
The background is a pink wall with tiles, and the center is a garden gate. Behind the door through the green, planting bananas, bamboo landscaping. In front of the stage, actors in costume. Before the performance area to build a curved pool, set up a red wooden arch bridge separated from the audience, the pool has lotus lamps, colorful koi carp, rainflower stone, staggered heights of several branches of lotus flowers, lotus leaves and so on. The background below the installation of painted paper umbrellas, hand-painted paper folding fans, creating flowers, rockery spring. The whole area is fan-shaped distribution, the performance area and the display area separated by a curved pool.
Organic integration of the performance area into the ? A show, and then the performance of the side of the area around the arrangement of tea, sweet pastries and so on.
(2) display area
? Banting? The display area includes all the exhibition design area, the whole exhibition around the? The entire exhibition is centered around the core concept of "Boutique". The whole exhibition is centered around the core concept of "Boutique", which includes any details of the exhibition. The display area is organized around the performance area with different levels and different moods.
(3) Multi-media audio-visual art display
Each area will be decorated with audio-visual installations, which have both intrinsic utility and extrinsic design appreciation, such as the expression of ancient Chinese aesthetic forms through the design of modern electronic products.
(3) Exhibits
The exhibits will include works of contemporary artists in the brushwork genre as well as practical household items with classical Chinese characteristics in the form of modern commodities in any of the carriers.
VI. Exhibition Time
VII. Exhibition Venue
Jiangsu Provincial Academy of Chinese Painting
VIII. Budget
IX. Feasibility Analysis
(A) Developable Market
? The Exhibition? An exhibition aimed at developing a contemporary market in the highly exploitable potential of an exhibition, through the market to guide the creation of brand consumer groups. It can also be positioned as a market extension of an already influential brand.
(2) Available resources
Innovative works by artists who have been trained in the country's outstanding traditional culture, as well as today's intangible cultural heritage
(3) Problems
How to create a brand through? The first is the "Bamboo", which is a new kind of "Bamboo". An exhibition, seize the focus of the audience's interest in consumption, effective market development, operation. (such as related cultural extensions)
X. Schedule
Part III
First, the background of the event
In the summer of June, we are about to usher in our city xx International? Comprehensive Exhibition? In the serious summary of the experience of all walks of life commodity fair at the same time, we have conducted a more detailed discussion of the event and multi-angle analysis, adding some new elements. Both contain our leadership team's network of strong support and encompass the competition of the exhibition to stay in the business. At the same time, the exhibition will also invite businesses from various industries to participate in the exhibition, increasing the interaction between inside and outside the industry. The purpose of this activity is not only to bring greater publicity for the business, to provide a platform for businesses in different industry sectors, but also to develop more sales channels for businesses to improve corporate visibility and establish a corporate image.
Second, the theme of the event
Integration of various resources to further build the brand image of the merchants and preferential customers to achieve mutual benefit.
Third, the purpose and significance of the activities
(a) give full play to the geographical resources of the XX International Plaza? The advantage of geographical resources, gathering popularity.
(b) Fully demonstrate the excellent products of the merchants.
(C) build a multi-industry comprehensive exhibition for joint marketing.
(d) Strengthen the brand influence of ?xx International? and the brand influence of the merchants.
Fourth, the activities of the unit
Organizer: Travel Orient Property Co. and Xiaoqing River Interchange?xx International Plaza?
VII, the activities of the object
xx International Plaza and stationed in the exhibition business
VIII, the activities of the person in charge of the group and the arrangement
General Manager: Gonxian
Responsible for the group: (a) Coordination Group
(2) investment group
(3) outreach group
(4) logistics group (emergency response group)
Work methods: (a) the coordination group
(b) the investment group
(c) the outreach group
(d) logistics group (emergency response group)
The main objective is to promote the development of the industry and the development of the industry in the region. p>
Methods of work:
(i) Each group reports regularly to the person in charge of the progress.
(b) According to the actual meeting to discuss the various problems and solve them in a timely manner.
(c) Brainstorming to absorb the recommendations of the groups and take appropriate measures.
IX. Work allocation
1. Merchants team
Composition:
Responsible for:
Responsible for: (1) the team investment and enrollment statistics
Merchant name: Signing time:
(2) the exhibition's effective publicity in the early stage (to the enterprises to distribute invitations, leaflets);
(3) use of the exhibition to promote the development of the business sector and the development of the business sector. > (3) Utilize various media means including audio-visual media, print media, online media, etc. for publicity;
(1) Apply for activities and venues to the coordinating team (be sure to apply in advance);
(2) Invite relevant leaders at all levels to visit the exhibition site.
2. Coordination team
Composition:
Responsible for:
Responsible for: (1) Commanding the team responsible for all aspects of the activities of the overall arrangements;
(2) activities during the period of the merchants responsible for the personnel for the attendance, assessment;
(3) use of the hearing media, print media, the network and other ways to release the exhibition Progress information;
(4) organize and archive the pictures during the whole event;
(5) explain the use of the prize card and distribution;
(6) make the seal of the prize card (20,000) and distribute it to the merchants and tell them how to use it;
(7) buy the ping-pong balls used in the raffle and the production of raffle boxes;
3. Logistics team
Composition:
Responsible for:
Responsible for: (1) each day, the person in charge of the stalls to report the flow of data in a timely manner, the statistics of the prize data collation;
(2) before the start of the exhibition and exhibition of the total list of property, goods, and every day for the public **** property, goods inventory, records;
(4) collate the relevant information. Make a written form for the record;
(5) Maintain the organization of personnel during the exhibition, the venue order, personnel safety, electricity safety and from time to time to check, including the connection of the plug board, put away, and the safety language;
(6) the resident business recommended volunteer service personnel to do on the emergency response training, and arrangements for the relevant staff. Do a good job during the exhibition of various emergencies;
(7) Coordinate the exhibition during the security arrangements and prepare emergency drugs.
(8) Arrange parking lot parking commanders.
4. Outreach team
Composition:
Responsible for:
Responsible for: (1) to find sponsors to cooperate;
(2) to cooperate with the group after the front of the statistics of the number of sponsorship items and whether there is damage;
(3) responsible for the performance of the activities of the unit of the cooperation reached.
X. Late summary
1. Statistics of the customer flow of merchants, made into a ranking table;
2. Organize the exhibition of picture information, while collecting feedback information from merchants, organizing the information of the merchants, for the
the next activity to lay a solid foundation;
3. All staff to use a variety of media to display the results of the exhibition of this activity.
XI, settled in the merchant instructions, preparation
1. Preparation of legal and in line with the exhibition of the industry products, merchants must provide no less than one special products;
2. Invite their own members of the customer to participate in the exhibition, members of the customer to enjoy the receipt of gifts 1 time, the lottery 2 times (ordinary customers only 1 time);
3. Preparation of this exhibition Gifts and prizes issued;
4. Prepare the supporting facilities for the exhibition, such as shade tents, tables and chairs, or roadshow stage car;
5. Prepare volunteers for the exhibition (service to the overall exhibition, more than one);
6. The brand of products provided by merchants are not allowed to be duplicated with other homes, in order to successively sign the time of entry shall prevail.
7. If the resident merchants to provide high-grade or higher-value prizes, the exhibition will focus on publicity: to ensure that all exhibitors to hand a business to provide prizes leaflets or promotional materials, the host will focus on mentioning the home sponsorship of this merchant to do further publicity, its booth in the exhibition area will be relatively better than the other booths or booths to expand the scope of the exhibition.
XII, emergency treatment
(a) fire emergency plan
1. According to the fire flexibility, such as fire, the need to report to the police immediately near the phone to report the fire center (phone 119), such as the fire is small and immediately use the fire extinguisher to extinguish the fire;
2. Promptly want to members of the Emergency Incident Handling Team or the head of the team report;
3. > 3. After the accident should immediately evacuate the crowd and report to the superiors;
4. Promptly organize the scene order, to prevent theft events, promoters to keep the business goods.
(ii) violence emergency plan
1. Duty personnel, staff immediately persuade the parties involved to take away from the scene to the public security organs;
2. Promptly report to the emergency response team, to protect the presence of personnel and exhibits security;
3. Before the matter is resolved to the parties involved in the scene to be stabilized, the temporary withholding of valid documents to prevent their time to escape, and protect the scene;
4.
4. Send the injured to the hospital in a timely manner;
5. Coordination is responsible for the timely maintenance of order at the scene, to ensure that a short period of time to resume the exhibition activities.
(C) theft, theft and other events
1. The first staff reported to the emergency response team members to contact and assist in the investigation;
2. Serious property losses, with the emergency response personnel on the verification of suspects, and strive to make up for the loss of the shortest possible time;
3. Protect the interests of the businessmen and give them the most The most satisfactory answer in time.
(d) the impact of bad weather so that the fair can not be carried out
1. by the higher leadership to discuss the decision to delay the time of holding;
2. immediately after the decision to notify the merchants.
13, the general layout of the exhibition area and the exhibition activities flow chart
1. See Exhibit-1
Travelers Oriental Resort Club
xx International Plaza Comprehensive Office
June 10, 20xx
The exhibition of the businessmen stationed in the cooperation of the instructions
1, one week before the exhibition and the organizers to contact. Communicate with the organizer one week before the exhibition to communicate gifts and prizes (quantity, level, when to be in place, when to be in place *** with the inventory); visit the site to understand the layout of the venue planning; draw lots to select the venue;
2, the resident merchants to participate in the exhibition must display the physical products, the products must be legal and in line with the exhibition of the products of the industry, the merchants must provide more than one special offer;
3, the merchants must provide prizes in return for the exhibition visitors;
3, the merchants must provide awards to Feedback exhibition guests;
4, invite their own members to participate in this activity, members of the customer to enjoy the two lottery opportunities.
5, ready to show supporting facilities such as shade tents, tables and chairs or roadshow stage car;
6, the preparation of the exhibition booth staff at the same time the need to prepare volunteers (service to the overall exhibition, more than one);
7, supporting facilities and personnel, volunteers must be in place at the exhibition day at 7:30 am to prepare;
8, stationed merchants to provide exhibitions of the The products are not allowed to be repeated with other merchants, and the time of signing the agreement has been successively prevailed.
9, if the resident merchants to provide high-grade or high value prizes, the exhibition will focus on publicity: to ensure that all the exhibitors to the hand of the exhibition to provide prizes for a merchant's leaflets or promotional materials, the host will focus on mentioning the home sponsorship of this merchant to do further publicity, its booth in the exhibition will be better relative to the other booths or booths to expand the scope of the exhibition.