I. Background of the competition
Dance is the art of physical expression, a gesture, an attitude, a silent music ......
Dancers, stepping on the rhythm of the times, dance out the popular culture and fashion trends of an era.
Dancers, stepping on the rhythm of the times, dance out the popular culture and fashion trends of an era. Dancers, stepping on the rhythm of the times, dance out an era of popular culture and fashion trends.
Street dance, because of its easy and casual, free and dynamic, cool and infinite, by more and more young people's pursuit and love, has become a symbol of young people "enjoy life, enjoy life", and has been endowed with "vitality, optimism, positive, upward" and other cultural connotations.
This year's Street Dance Competition will be held under the theme of "Dynamic Youth, Energetic Stage", focusing on creating a free space for young people to express their individuality and vigor, and show off their unlimited youthful charisma, enriching the cultural life of the public, advocating a positive attitude towards life, and helping Dongguan to build a famous cultural city.
The competition will take xxx.com as the national promotion platform, leveraging on the brand effect of xxx.com as well as the advantages of xxx.com's dissemination platform to create a powerful and nationally radiating arts and culture event. At that time, the contest will unite various authoritative media and organizations to send a cultural feast for Dongguan citizens.
Two, the contest aims
1, mainstream high-end - to promote mainstream culture, advocate a healthy life, to guide the trend of fashion;
2, unlimited dynamics - highlighting the young people's unlimited vitality, enthusiasm, vigor and vitality.
3, fashion trend - into the most fashionable cultural trends, fit the cultural characteristics of young people;
4, positive - advocate a positive attitude towards life, away from the negative and low, but also to avoid playing with things. Avoid playing with things to lose their minds.
Three, the organization
Organizer:
Co-sponsor:
Contractor:
Media support:
The official website of the contest:
Four, the contest overview
1, the theme of the contest: Dynamic Youth Energetic Infinite
2, the time of the contest: January 2012 - March 2012 (the first month of 2012), the contest was held in the city of Kuala Lumpur. January 2012 - March 2012 (proposed)
1) Registration: January - February 2012
2) Selection: Early February - March 2012
3) Preliminary rounds: March 2012
4) The theme of the contest: "Dynamic youth and unlimited energy. >3) Preliminary round: early March 2012
4) Review: mid-March 2012
5) Final round: end of March 2012
3. Scope of the competition: 32 towns and streets in Dongguan
V. Conditions of participation
Any street dance enthusiasts are eligible to take part in the competition.
6. Competition Programs
1. Hip Hop Dance Series;
1) Collective (3-10 people, no gender limit);
2) Individual
2. Breakdance (Street Dance with difficulty and skillful movements as the main form);
3. Battle (Battle Dance)
1) Individual Battle Dance Challenge;
2) Group Battle Dance Challenge.
VII. Prizes
1. Each group will have three champions, three runners-up, and three third-place winners;
2. There will also be the coolest and the most dazzling award, the best combination award, the best image award, the highest skill award, and the best performance award (regardless of the group).
Eight, prizes set
1, the total amount of prize money of the contest is not less than 100,000 yuan;
2, the winners will be awarded trophies, certificates;
nine, the registration method
1, the official website of the contest: the participants can log in the official website of the event to register registration;
2, the fixed-point registration: the contest will be set up in the 32 towns and streets of the registration site;
3, the cooperation with the towns and streets of the contest;
3, the cooperation with the towns and streets of the contest;
3, cooperation website: participants can visit the competition's cooperation website to register for registration;
4, e-mail: participants can send personal or group information to the competition's designated mailbox.
5. On-site registration: On-site registration will be accepted during the competition (only with the audition stage).
X. Judging Methods
1, the contest will set up a professional group, amateur group of two groups of judges (professional group will be 5 professional dance teachers, amateur group will be 3 cultural workers, media or sponsors as);
2, the two groups, respectively, after removing the highest score and the lowest score to take the average, the results of the combined network voting weighted (professional group. 50%, amateur group: 30%, professional group: 30%, professional group: 30%, professional group: 30%): 50%, amateur group: 30%, network voting: 20%), that is, the final score.
XI. Comparison Criteria
1. Overall feeling: the understanding and grasp of the street dance style, the coordination of the action;
2. Action: whether the action is completed in place, whether the team dance is neat and coordinated, every failure of an action deduction of 2 points;
3. Music: the use of music is reasonable, and the coordination of the dance;
4. Clothing: Team costumes are neat and consistent, innovative, and the style of costumes is in line with the dance style;
5. Image: image of sunshine and health.
(Detailed evaluation rules to be determined)
Twelve, the contest process
1, the contest organizing committee was established;
2, the contest investment work is completed;
including the total title, co-organizers, in-kind sponsorships and so on.
3, × × network to open a special page of the contest;
4, press conference
1), the main purpose:
Focus on the strength and frequency of the various stages of publicity, in order to achieve a deep impression of the effect of the audience without making the audience visual fatigue. Make full use of and reasonably allocate different media resources, so that their advantages complement each other.
2), time: to be determined
3), location: to be determined
4), the main content: the progress of the preparatory work of the competition (investment promotion, the organization of the tournament, the competition schedule), thanks to the main sponsors of the competition, the preliminaries sponsorship enterprises, the news media units of all walks of life to the street dance competition of the attention and support;
5), invites Two professional street dance team on-site performance.
5, into the campus, cultural square series of activities
1), the purpose: to enhance the influence of the competition, to recruit more participants;
2), time: to be determined
3), location: 32 towns and streets, vocational schools, cultural squares;
4), the main content: the competition, publicity, street dance performances and so on.
6, the audition stage:
1) After the contestants register, the organizing committee will notify the contestants to participate in the audition by text message or phone call;
2), the venue: the cultural square or campus of each town and street;
3), 150 contestants and 50 teams will be selected to participate in the preliminary round in each category;
7, the preliminary round stage:
1) Venue: to be determined (15 sub-venues);
2) 5 players and 3 teams will be selected from each category in each sub-venue;
8. Review stage:
1) Venue: to be determined (4 sub-venues);
2) 5 players and 3 teams will be selected from each category in each sub-venue to advance to the final round;
9. The final, award ceremony
1) Venue: to be determined
2), the contest will produce the winners, teams, and award certificates and trophies.
Thirteen, the contest publicity and promotion (trilogy)
1, the contest pre-propaganda:
1), the network: the main × × × network as a publicity carrier, the form of the main: through the columns, soft articles, special pages, and so on. In addition: will be in the sunshine network, time network and other online media to set up links;
2), newspapers -
Carrier: × × Daily, Dongguan Daily, Dongguan Times, etc.
Content: published information on the contest (including the time, place, registration methods, etc.)
3) Poster
Content: Information about the contest (including time, place, registration method, etc.)
4), Poster
Content: Information about the contest (including time, place, registration method, etc.)
Remarks: It will be handed out in places with high traffic flow and posted on the campuses and cultural squares. Campus, cultural square posting;
5), on-site publicity: selected campuses, cultural square for on-site publicity, street dance performance.
2. Publicity during the competition
1) Video (information) --
Carrier: xxx.com, xxx;
Content: the process of the competition, the results of the competition, the competition site, the audience interviews, interviews with the contestants and so on;
2) Video (short film) --
The contestants' dances will be made into short films, which will be displayed on xxx.com and "xxx" (the official website of the contest), and online voting will be initiated;
3) Graphic --
Carrier: xxx.com, xxx
Contents: highlights of the contest, contestants' close-ups, contestants' interviews, sponsors' interviews, etc.;
4) Special page -
Carrier: ××net, ×× (the official website of the contest);
Panels: Introduction to the contest, contest dynamics, contestants' style, network voting, highlights of the contest, knowledge of street dance, Sponsors, etc.
3, the contest follow-up publicity
1) The contest highlights special
Selected moments of the contest highlights, editing finished products, released on the × × × network, "× × ×" and other websites. Burn a disc and distribute it to sponsors, players and other partners;
2) Special documentary on the contest
Produce a professional documentary on the contest, distribute it to sponsors, award-winning players and use it as promotional materials for the next contest.
Summary: Introduction to the contest, exciting moments, players' testimonials, outlook for the future and so on.
Fourteen, sponsorship
(a), the event's total title
Sponsorship total amount of 500,000 yuan
Returns:
Total title;XXX Cup Dongguan First Street Dance Competition
Trophies and prizes naming rights:Dongguan First Street Dance Competition, XXX Cup, XXX prize money
Advertising (sponsorship) rights and interests1, enjoy the first street dance competition in Dongguan strategic partner honorary title, and get the organizing committee issued by the "Dongguan Street Dance Competition partner" honorary plaque;
2, the main sponsor was invited to serve as a senior representative of the organizing committee of the Dongguan Street Dance Competition, deputy director, to participate in the operation of the competition;
2, a senior representative of the main sponsor as the Dongguan Street Dance Competition Organizing Committee The operation of the competition;
3, enjoy the exclusive advertising rights of the event, the enterprise can be advertised alone as "Dongguan Street Dance Competition" partner qualifications;
4, all the trophies, prizes, prizes, the right to name;
5, the enterprise Logo and the event Logo *** with the production of Synthesis of the "Dongguan First Street Dance Competition" LOGO logo;
6, access to the competition for a period of one year, all the audio and video, audio-visual material publicity rights, can be used for corporate publicity to improve brand value;
7, according to the requirements of the enterprise, the two sides *** with the discussion to determine the benefits of business promotion of business publicity;
7, according to the requirements of the enterprise, the two sides *** with the discussions to identify
Press conference1, the conference focus on mentioning and thanking the main sponsors for their support of the competition;
2, the background version of the press conference focus on the sponsor's name and logo;
Venue advertisement1, the background version of the advertisement at the competition site (1), the inflatable arches (2), the colorful flags (10 groups), Podium (background), judges' stand (background), candidate area (background), banners (20);
2. On-site promotional series: banners (3 each time), street dance performance pairs of clothing, publicity personnel clothing.
website1, × × network will open "Dongguan's first street dance contest" page, a comprehensive tracking report on the event, the maximum embodiment of the sponsor's name, corporate Logo and so on;
2, the official website of the Dongguan Street Dance Contest will be specifically opened up to the sponsors of the enterprise column, detailing the basic situation of the sponsoring enterprises, publish the main Sponsors of the basic situation, the release of the main sponsors of the news interviews;
public relations activities and commercial publicity1, sponsors have the right to use the event's pictures, audio-visual, written materials for commercial publicity;
2, the title sponsor has the right to organize awards and various forms of public relations activities;
3, sponsors can invite participants to participate in various forms of commercial activities;
Printing Commercial activities; Printed materials1, sponsor advertisements printed on the event posters;
2, in the competition order book to provide 2P, printed sponsor Logo ads;
3, in the event of the relevant printed materials to ensure that the 1P page is provided to the sponsoring company, the release of publicity and advertising;
Logo right to useEnterprises may Use the logo of the first Dongguan Street Dance Competition for one year for product packaging, marketing, advertising and other purposes;
Other1, the organizing committee in the process of organizing the event, such as identifying new ways to publicize the promotion of the event, will provide free publicity for the sponsoring enterprises;
2, the organizing committee can be with the sponsoring enterprises on the other forms of publicity means of development and implementation of effective communication, the two sides will negotiate **. Effective communication, the two sides will consult *** with the decision;
(2), the preliminaries district title
Sponsorship total amount of 100,000 yuan
Returns:
The form of the title :Dongguan First Street Dance Competition XXX District
Advertisement (sponsorship) rights and interests1, with the Dongguan First xxx Cup Street Dance Competition Partner honorary title, and get the organizing committee issued by the "Dongguan first × × Cup Street Dance Competition partner" honorary plaque;
2, to get the competition for a period of one year, all the sound and video, audio and video materials publicity rights, can be used for corporate publicity;
Venue advertisement (preliminaries district)Banner advertisements on the podium, judges' stand and candidates' area; balloon banners
Website1. × × × network will open a special page for the "First National Street Dance Competition", which will provide comprehensive tracking reports on the event, and maximize the reflection of the sponsor's name and corporate logos;
2. The official website of this Street Dance Competition will be dedicated to the sponsor's corporate logo, which will be displayed in a special section. The official website of this street dance competition will open a special column for sponsors, introducing the basic information of sponsors in detail;
Public relations activities and commercial publicity1. Sponsors have the right to use the pictures, audio-visual and textual materials of the preliminaries for commercial publicity, and with the permission of the organizing committee of the event, they can use the pictures, audio-visual and textual materials of the final stage of the competition for commercial publicity;
2, The title sponsor has the right to organize the award presentation and various forms of public relations activities
Printed materials1. Print the sponsor's name on the event posters;
2. Provide a 1P advertisement with the sponsor's name and Logo logo in the order book of the event;
(3) Sponsorships, sponsorships in kind, support, and cooperation:
Except for "title", sponsorship, there are likewise many ways for businessmen to refer to, divided into levels ranging from 10,000 yuan to 50,000 yuan, giving different amounts of return. The products will be promoted and sold to the youth at the race, awarded as prizes for the competition, and the sponsor's name will be listed on the backdrop of the press conference, on the desktop of the conference, and in the documentary;
The following terms are listed briefly for reference only:
1, to be the "special thanks" or "Co-organizer" unit unit.
2, by a number of media broadcast the enterprise in the meeting of the news and soft publicity.
3. Advertisements will be printed on all promotional pages, souvenir books and other printed materials.
4. Inviting enterprise leaders to be judges of the competition;
5. The name of the enterprise appearing in all official letters, documents, media reports, advertisement boards at the site of the press conference, backdrop boards, performance sites, and advertisement boards at the site of the competition.
6. Employees of the company can be invited to wear the company's clothes to engage in public **** relationship promotion activities at the race meeting.
7, the product will be named "designated products," "recommended products," "recommended use of products," "industry only recognized products" and so on. products" and so on.
8, during the race and a number of times after the race can be printed on the enterprise product "** race designated products" and so on.