The culture of Xinping County's "Huaswa Dai" is a splendid flower in the ancient Chinese culture, which has attracted more and more attention at home and abroad in recent years. In contemporary society, the relationship between the ancient "Huashuadai" culture and economic development is a problem that needs to be further explored from theory to practice. The study of this issue is not only of great significance to the development of Xinping "Huaswa Dai" culture itself and the development of Xinping County economy, but also of great value to the discussion of the relationship between the protection of national culture and the economic development of contemporary society. The author, as an advocate of the development of Xinping "Huaywa Dai" culture and the strategic goal of building a national culture and ecotourism county working in Xinping County, tries to theoretically explore the relationship between Xinping "Huaywa Dai" culture and contemporary economic development through the study of the relationship between Xinping "Huaywa Dai" culture and contemporary economic development, and to explore the relationship between Xinping "Huaywa Dai" culture and contemporary economic development. Through the study of the relationship between Xinping "Hua Wa Dai" culture and contemporary economic development, we aim to theoretically explore the issues of "Hua Wa Dai" cultural orientation, the impact of economic development on national culture and how to promote the development of local economy through the development of national culture.
I. Historical Positioning of Xinping's "Hua Wa Dai" Culture
A lot of theories have been published about "Hua Wa Dai" culture in China, and the connotation of "Hua Wa Dai" culture and its influence on the development of the local economy have been discussed. What the author would like to put forward is a few historical characteristics of the culture of Huashuandai, which are of great value to our understanding of the development of the culture of Huashuandai today. There are several reasons for the formation and long-term existence of the culture of "Huasuwa Dai" as follows:
(1) The culture of "Huasuwa Dai" has a long history. The "Huaswa Dai" still preserve a lot of ancient cultures, such as dress culture and ancient farming rituals, etc. Xinping County is the most populous county in the Red River Basin where the "Huaswa Dai" are distributed, with a population of more than 40,000, which on the one hand shows that Xinping County is the most populous county in the Red River Basin, and on the other hand shows that the "Huaswa Dai" have a long history. On the one hand, this shows the historical status of "Hua Wa Dai" and the representativeness of Dai traditional culture, and on the other hand, it also shows that the culture of "Hua Wa Dai" can be preserved for a long time due to the population.
(2) The special geographic environment is an important reason for the long-term inheritance of "Huaswa Dai" culture here. Xinping "flower waist Dai" is located in the middle part of the Mourning Mountains, the upper reaches of the Red River Basin, and the distribution of "flower waist Dai" in the Red River Basin compared to other counties, since modern times, Xinping are in a relatively closed state of transportation. The closed geographical environment provides conditions for the formation and development of the unique Xinping "Hua Wa Dai" culture.
(3) The culture of "Hua Wa Dai" is based on agriculture. The people of "Huaswa Dai" have created a complete system combining agricultural ecology and cultural ecology in their long-term development. The terraced rice fields, rice culture and village ecology of Xinping "Huaswa Dai" embody the historical characteristics of the Dai **** agricultural people. But what is more noteworthy is that in the narrow valley of less than 90 kilometers, more than 40,000 people are gathered in Xinping "Huaywa Dai", which accounts for the majority of the population of the whole "Huaywa Dai". In addition to 420,000 acres of preserved primitive forests in Mourning Firmament Mountain in the west, there are two primitive ecological communities in the east, one of which is Xinhua Mountain, and the other is Xinhua Mountain, which is the largest one in China. In addition to the 420,000 acres of preserved primitive forests in the Mourning Mountains to the west, there are two primitive ecological communities in the east, one is the Guzhou Wild Forest of Xinhua, and the other is the Mopan Mountain Primitive Forest of more than 100,000 acres. Within 100 square kilometers, there are 3 ****530,000 mu primitive ecological communities caring for Xinping "Huaywa Dai" culture, with mountains and water, forming the uniqueness of Xinping "Huaywa Dai" culture, especially nurturing the "Huaywa Dai" culture. The agricultural civilization of "Hua Waist Dai", today's "Hua Waist Dai" residential area still preserves the large area of terraces showing the agricultural civilization of "Hua Waist Dai", which is directly related to the geographical environment it is located in.
(4) The long-term closure of the region is an important reason for the long-term existence of the culture of "Hua Wa Dai". From the geographical location, Xinping is the birthplace of the history of the ancient Dian State from the development of the earlier - Kunming, Jinning, the nearest and the remains of the ancient stagecoach road to Yunnan, indicating that Xinping in ancient times is the transportation hub in Yunnan, which has become the ancient "Huayasu Dai" culture can be formed and developed center. It became the center where the ancient "Hua Wa Dai" culture was formed and developed. However, in recent times, the transportation condition of Xinping (especially in the area where Xinping's "Huaywa Dai" gathered) lags far behind that of Hekou (the transit of the Yunnan-Vietnam Railway) as well as Yuanjiang and Xishuangbanna (the transit of the National Highway 213), which is the reason why Xinping's "Huaywa Dai" has been able to maintain a more complete and unique ethnic culture as well as primitive ecological plants and plants. This is an important reason why Xinping "Hua Wa Dai" has been able to maintain a more complete and unique national culture and to integrate and survive with the original ecological plant communities.
(5) The culture of Xinping "Huaywa Dai" was developed in the mutual influence and fusion with other cultures. The costumes of "Huashua Dai" have some features of the ancient court costumes, but also integrate with the modern civilization (dyeing and weaving technology) and maintain their distinctive national personalities (silver ornaments and embroidery patterns, etc.), and the houses of "Huashua Dai" are similar in appearance to those of the Yi ethnic group but have different internal structures and are subject to the influence of other cultures. The housing of the "Huaswa Dai" is similar to that of the Yi in terms of architectural appearance, but with differences in internal structure, and has gradually begun to realize the separation of people and animals under the influence of modern culture. The Fa Wa Dai maintains the custom of the ancient Baiyue ethnic group of "second burial", and is also influenced by the Han culture, with some funeral customs similar to it. "The culture of Hua Wa Dai is influenced by other cultures and maintains its own individuality in mutual influence, which is reflected in all aspects of its cultural composition, and it is worthwhile to make in-depth research, but the conclusion is certain: any kind of national culture is the result of exchanges and mutual influences with other cultures at a certain stage of history, and due to the historical, geographic, ecological, economic, and social conditions on which it is created, it is not only a culture of the people but also a culture of the people of China, and it is a culture of the people of China. But the conclusion is certain: any kind of national culture is the result of exchanges and mutual influences with other cultures at a certain stage of history, and exists and develops due to the particularities of the historical, geographical, ecological, economic and humanistic environments on which the culture is based. The Xinping "Hua Wa Dai" ethnic group lived in harmony with the Yi, Han and other ethnic groups, prospered and developed their own cultures through exchanges and influences with other cultures.
Through the above discussion, we can see that the culture of "Huaswa Dai" has a long historical origin and has created its own agricultural civilization with terrace agriculture as the core in the long-term historical development. "Historically, the culture of the Huaswa Dai has also integrated a great deal of cultures of other ethnic groups and has been passed on for a long time in a relatively closed environment. These characteristics show that the culture of "Hua Wa Dai" has developed in a long-term closed natural environment by integrating the cultures of other ethnic groups, and has preserved its own distinctive cultural characteristics.
The influence of modern economic development on the culture of Xinping "Huaswa Dai"
History has entered the era of knowledge economy. Looking back at history, the pre-industrial era of the national traditional industry, the negation of national culture, the negative effects of ecological damage, so that we are cautious about the development of resources, but also for the economic development of the traditional culture of the nation's impact is also very worrying. Therefore, it is only natural that there is a high demand for the protection of the culture of "Hua Wa Dai". Precisely because the county economic development can not go with the development of national cultural resources is not related to the pure industrialization of the road, can not take the plundering of resources, destruction of ecological and agricultural overcultivation of the road, the modern knowledge-based economy should be born, eco-tourism, cultural tourism has become a modern economic development of the popular. How about the impact of Xinping County's economic development on the culture of "Hua Wa Dai"? This is also a major problem in practice. This impact can be seen from the following aspects:
(a) The development of agricultural products processing industry has improved the living standard of "Huashuandai", which makes "Huashuandai" enjoy more and more modern material and cultural life while maintaining their traditional ethnic cultural characteristics. Traditional ethnic cultural characteristics are maintained at the same time. At present, the sugar industry in Xinping County has developed to the scale of handling 4,500 tons of sugarcane per day, with fixed assets of more than 300 million yuan, which has become one of the major pillar industries in the county, and it can provide the financial sector with more than 10 million yuan of tax revenue per year, and the sugarcane farmers in the county with an income of nearly 100 million yuan. The four towns of Shuitang, Gasha, Mousha and Waist Street, where the "flower-waisted Dai" live, are the main producing areas of sugarcane, with a sugarcane planting area of more than 110,000 mu, accounting for more than 70% of the total area of more than 150,000 mu of sugarcane in the whole county, and sugarcane receipts are the main source of income of the Dai, with the per capita net income of sugarcane amounting to more than 700 yuan in 1999, with the per capita net income of farmers in the four towns amounting to more than 700 yuan in the year 1999 respectively. The per capita net income of farmers in four towns in 1999 were 1045 yuan, 1336 yuan, 1429 yuan and 1650 yuan, respectively, higher than the lowest per capita net income of 232 yuan, 523 yuan, 616 yuan and 837 yuan, of which two towns had per capita net incomes higher than the county average of 69 yuan and 289 yuan, and one town was close to the average income of the county. The highest income of the town is higher than the provincial average (1438 yuan) 212 yuan, four Dai settlement town average net income of 1365 yuan, close to the provincial average. Xinping "flower waist Dai" in the modern economic development has made great progress, the traditional culture is still preserved more intact, this fact shows that: the improvement of the economic status, economic development and the outside of the beat **** progress, not only will not dilute the traditional culture, on the contrary, is the traditional culture of the ethnic groups to be able to exist and development of the economic basis.
(2) Modern eco-agriculture not only increases the income of the Dai people, but also improves and enhances the quality of life of the "Huashua Dai" people, and adds a new culture to the "Huashua Dai" culture, which is called "eco-ethnicity". It has added new contents to the culture of "Huashuandai", which is known as "ecological nation". The rice-based planting pattern is a traditional farming phenomenon of the Dai self-sufficient economy. The development of modern eco-agriculture and the implementation of drought and water crop rotation have not only changed the traditional economy of self-sufficiency, but also improved the ecological environment of farmland, giving new connotation to the traditional Dai "farming culture". In Reba, where Xinping's "flower-waisted Dai" live, the area of winter vegetable planting reaches 27,000 mu, with an output of 2.359 million tons, and more than 12,000 mu of sugarcane and nearly 2,000 mu of fruit trees are planted in the field of transfer. Modern eco-agriculture makes the idyllic scenery of Dai villages not only keep the traditional style, but also full of modern atmosphere; the construction of modern economic ecological park has become the direction of economic development of "Huaywa Dai" ethnic group, and the traditional ecological culture has been sublimated in the modern development. The modern economic eco-park and the excellent culture of "Huashuadai" are blended here; the inexorable relationship between "Huashuadai" and natural ecology is extended here; the characteristics of "ecological nation" remain vigorous in the modern economic tide. The characteristics of the "ecological nation" maintain a vigorous vitality in the modern economic tide. Reality tells us that the modern ecological economy, which is in line with the requirements of human nature and the laws of nature, has cultivated the artificial ecological environment for the existence and development of the culture of "Hua Wa Dai". It is not only the ecological barrier to protect the culture of "Huashuang Dai", but also the economic support for the development of the culture of "Huashuang Dai"; it is also the result of the ecological dependence and transformation of "Huashuang Dai", but also the result of the cooperation between modern economy and science and the development of national economy. It is not only the result of the ecological dependence and transformation of "Hua Wa Dai", but also the product of the combination of modern economy, science and technology with the development of national economy.
(3) Economic globalization has a positive effect on national culture. We cannot rigidly define the limited scope of a regional economy, much less the scope of protection of traditional culture. An open economy and culture have no boundaries. Economic globalization should not be understood as the homogenization and unification of economies and cultures. As far as we can recognize the current trend, economic globalization has the following positive effects on the development of national cultures:
Firstly, all kinds of economic and natural resources no longer exist in isolation and are possessed by a certain region, but are distributed on a global scale. The strength of the regional economy is reflected in its ability to participate in the distribution and to gain a foothold in the global economy with its economic and cultural characteristics, realizing economic and cultural integration and complementarity.
The second is that the modern economy is a harmonious integration between people, nature, regions and ecology. Although in the process of realizing harmonious integration there will be fierce competition in resource allocation, competition will be unequal, and there will be anti-social and inhumane competitive behavior, but harmony, integration, development is the mainstream and direction. Harmonious economic integration is reflected in the cultural field, which is the recognition of foreign cultures and mutual exchanges, thus promoting the development of national characteristics of culture.
Thirdly, the modern economy emphasizes qualitative improvement. On the premise of qualitative improvement, quantitative adjustment and expansion are made, and social needs are constantly satisfied by quantitative adjustment and growth and qualitative improvement. Social needs are not only material, but also cultural and spiritual. As far as modern society is concerned, cultural and spiritual needs are the main and higher pursuits. There is no longer any obvious boundary between culture and economy, and the economic nature of culture and culture as an economic industry is a distinctive feature of modern economy. And the traditional and excellent culture of the nation has a stronger economic nature and higher value, which should be highly valued.
Fourthly, economic globalization has eliminated the obstacles to the stages of development, so that late-developing regions can cross the stage of development, participate directly in the international division of labor, and merge into the tide of the modern knowledge-based economy. This economic phenomenon is reflected in the culture, that is, cross-cultural exchanges should not be subject to any obstacles; knowledge of foreign cultures has become the people's **** the same pursuit; traditional national culture will not be regarded as the enemy of foreign cultures; traditional national culture and foreign cultural exchanges and comparisons in the understanding of their own values, and more cherish, love and care of their own traditional culture.
Fifth, the modern economy is a stage product of historical development, the process of its development is the abandonment of history, the development of the future direction and results can only be found in the trajectory of history to find answers. Economic globalization is ultimately the integration of the economy and cultural pluralism, that is, the complementarity, integration and indivisibility of the regional economy, the narrowing of the gap between the overall level of people's material life and the richness and variety of cultural life.
The above viewpoints have been verified in Xinping "Huashuadai" culture as a localization. Through modern scientific and technological means, the culture of "Hua Wa Dai" can spread to the outside world in a relatively short period of time, letting the world know itself and proving the value of its own existence. At the same time, the Hua Wa Dai also enjoy the benefits of technology, information, human mobility, business opportunities and so on brought about by globalization, and their exchanges with the outside world have been expanded as never before, thus realizing the geographical transcendence, which is very important for an ethnic group that is in a closed area. Today, the telephone penetration rate of "Hua Wa Dai" area has reached 4.2 per 10,000 people, and the TV coverage rate has reached 98.13%. In terms of foreign economic trade, the agricultural products have been exported to France, Sichuan, Guangxi and other places, with the annual sales amounting to 17.765 million yuan. The revival of related cultures driven by the development of tourism in the "Huaswa Dai" area is a very typical example. ①
Through the above analysis, we can see that the economic development not only does not harm the culture of "Hua Wa Dai", but on the contrary, it promotes the development of the culture of "Hua Wa Dai", injects new vitality, and provides a good opportunity for the "Hua Wa Dai". "On the contrary, it has contributed to the development of Huazhong Dai culture, injected new vigor and laid a solid economic foundation for the further development of Huazhong Dai culture. Thus, it also answers the question that economic development and the protection and development of national culture are not a pair of contradictions, on the contrary, economic development can also inject new vitality into the development of culture.
Three, "flower waist Dai" culture and economic development of Xinping County
In the face of the arrival of the knowledge-based economy, the face of China's accession to the WTO and the country began to implement the strategy of the western development of the Xinping how to adjust and further define the development strategy of Xinping, it is necessary to combine the market and the trend of the world's economic development, the resource situation of Xinping, and the development of the world's economy, and the development of the new economy, and the development of the new economy, and the new economy. In order to adjust and further define the development strategy of Xinping, it is necessary to combine the market and the development trend of the world economy with a more in-depth analysis of Xinping's resources. The result of the analysis and comparison is that Xinping has two major comparative advantage resources with development potentials, one is "Xinping 'Hua Wa Dai' Culture" which has the most complete preservation of traditional culture and the population accounts for the majority of "Hua Wa Dai"; the other is "Xinping 'Hua Wa Dai' Culture" which has the most complete preservation of traditional culture and the population accounts for the majority of "Hua Wa Dai". The first is "Xinping 'Hua Wa Dai' Culture", which has the most complete preservation of traditional culture and the majority of population of "Hua Wa Dai"; the second is the primitive forest of 530,000 mu, which is the closest to the center city of Kunming by land. Thus, combining the trend of contemporary economic development and Yunnan's strategy of building a large province of ethnic culture, Xinping County Party Committee formulated a strategic development goal of "building a strong green economy and ethnic culture, eco-tourism county" and accelerated the development of ethnic economic strategic planning. Thus, the "Hua Wa Dai" culture is taken as an opportunity to promote the local economic construction. Initial practice has proved that ethnic culture has a huge role in promoting economic development.
First, "Huasuadai" culture can become a platform for developing tourism economy, expanding openness to the outside world, and increasing the popularity of Xinping at home and abroad. "Hua Waist Dai" culture in the eastern foothills of the Mourning Mountains, Gasha River reproduction and development, Mourning primitive forests of mystery, the charm of ancient ethnic culture, subtropical river valley scenery ......, a picture of natural scenery and humanistic landscapes reflecting the picture, not only attracting Chinese and foreign Social sciences, natural scientists, but also become a fascinating place for people to travel, explore nature and humanity. At present, the annual traditional "Flower Street Festival" has become the choice of some travelers in the province. With culture on the stage and economy on the stage, the number of people who traveled to Xinping in 2000 has reached 350,000 people. Xinping county party committee, the county government in the province and the relevant departments of the support, in February 2001 organized the China Yunnan? Xinping "flower waist Dai" culture international symposium, attracted nearly 70 foreign scholars from 7 countries and more than 50 Chinese scholars, the central and local press more than 80 journalists also came to participate in this international event at the beginning of the century. CCTV, Shanghai TV and central and local news organizations have broadcast or published dozens of news and reports about Xinping. Xinping's "Hua Wa Dai" culture and ecological culture construction has been highly praised by Chinese and foreign scholars. The international event held during the traditional "Flower Street Festival" of "Hua Wa Dai" combined the "Flower Street Festival" with the academic conference, promoted Xinping's tourism products to the whole country, and created a new atmosphere of "Flower Street Festival" and "Flower Street Festival". Ten thousand people gathered in Dai Township to rush to the unprecedented scene of "Flower Street". The brand of Xinping's "Hua Wa Dai" culture has entered the "Grand View Garden" of Yunnan's tourism economy. After the "Flower Street Festival", sporadic tourists and a batch of small groups continue to flow, Xinping tourism development has been further promoted, ushering in a new development period.
Because the promotion of culture has brought about the development of tourism, which also promotes the development of tourism infrastructure. From the 213 National Highway into the people of Xinping Daxin Highway pavement project is under intense construction, is expected before the rainy season (at the latest by the end of the year) opened to traffic, the county linking the "flower waist Dai" ecological villages of oil paving can also be ensured that the year is completed, the implementation of the county planning and construction management for the "flower waist Dai" township day trip to create the "flower waist Dai". The implementation of the county town planning and construction management for "Hua Wa Dai" one-day tour of the township has created the conditions, Mo Sha, Gasha two market towns of tourism services will be further improved. "Xinping 'flower waist Dai' culture" this tourism product with the "mourning primitive forest" marriage, is expected to form another famous brand of Yunnan tourism. Xinping traffic conditions in 2001 can be greatly improved, so that the "Xinping" Huaywa Dai "culture" and "Mourning primitive forest" characteristics of the product is more competitive, away from Kunming center The advantage of being the closest to the center of Kunming by land is further enhanced. At that time, the tourists will be transported from Kunming, and they can visit "Xinping 'Huaywa Dai' Culture" and "Mourning Primitive Forest" or "Mopan Mountain Primitive Forest" in 2 days. ". "Xinping 'Hua Wa Dai' culture" and "Mourning primitive forest" to become one of the Yunnan tourism brand-name products of the period is not far away.
Secondly, due to the role of "Huashua Dai" culture in the new industry, not only increase the income of the masses, to enhance the Dai's national self-confidence, and improve the overall cultural level of the Dai will also have a positive role and far-reaching significance. In recent years, the coastal economic development has promoted the development of culture and entertainment industry, and many Dai youths with certain knowledge level in Xinping have left their homes to other countries due to the difference in income and the need to adapt to the coastal cultural development. This makes the traditional culture of "Huayasai Dai" suffer from the impact, and it is difficult to retain the traditional culture of "Huayasai Dai" for the Dai youth who are far away from the Dai hometown and are traveling around. The development of the culture of "Hua Wa Dai" into a tourism product will enable the Dai youth with a certain cultural foundation to show their talents in the Dai townships. After examining the tourism and economic development of Xinping, Prof. Kocinski, Director General of the International Social Science Council, believes that it is very important to retain the local young generation to build their own homes, which is a lesson learned in the development of many countries, and also a sign of the success of the development and construction of a place. The growth of economic income and the enhancement of national self-confidence, Xinping "flower waist Dai" culture will flow far and wide, the young generation will also have in their hometown entrepreneurship, in order to join the hometown of the construction of the confidence of pride.
Thirdly, the rise of tourism driven by the development of "Hua Wa Dai" culture has also led to the development of tertiary industry, stimulate and increase consumption, and promote the deep development of agriculture. Xinping "flower waist Dai" inhabited four towns, the development of fruits, vegetables and lei better conditions, especially at an altitude of about 1300 meters, the climate is humid, soil and water conditions are better, is the production of lychee in the most suitable area, and the product than in Guangdong, Guangxi, the morning market for half a month, the quality, time to market and Dianzhong market transportation distance has a stronger than in Guangdong and Guangxi. Advantages. Xinping County has developed three high-quality varieties of "Shui Dong, Da Hong Pao and Fei Zi Xiao", overcome the technical difficulties of grafting, and the construction of 10,000 acres of lychee gardens has been initiated. The development of tourism to make the new Ping Yi, Dai specialties to show off, all-natural green food of various flowers, wild beets, bitter vegetables, four yam vegetables ......, coupled with distinctive traditional cooking, will make tourists eye-opening, appetite, and forget to return.
It can be seen that the development of the culture of "Hua Waist Dai" has a great impetus to the development of the local economy, and will have a far-reaching impact on the Dai society as a whole. Combined with the experience gained so far, in the next step of development, the following aspects should be emphasized:
(1) The planning objectives and principles of building an ethnic culture and ecotourism county. Xinping "Hua Wa Dai" culture and mourning primitive forest as a brand, the construction of national culture, ecotourism county strategy, reflecting the protection of "Hua Wa Dai" culture as the representative of the national culture and economic construction of the key industry cultivation integration; the system of strategic concepts and The structure of tourism products defines the tourism economy of Xinping as a product of the integration and complementation of the culture of "Hua Wa Dai" and the ecological environment; it is an inevitable choice to analyze the current economic situation of Xinping and to seek for economic growth points; and it is the strategic focus of Xinping's future development. It is a strategic focus for Xinping's future development. The development of tourism resources and the cultivation of two major tourism brands are aimed at the proportion of the tertiary industry in the national economy, with tourism as the leading industry, to reach more than 30% by 2010, and the long-term goal is to reach more than 50%. The basic principles to be followed in developing the culture of "Hua Wa Dai" and the tourism economy are: ① Combining the traditional characteristics of the culture of "Hua Wa Dai" with the improvement of the cultural level of the young generation of the Dai ethnic group; and implementing the strategy of the cultural and tourism brand of "Hua Wa Dai" in Xinping, which is the first one of its kind in China. In the implementation of Xinping "Hua Wa Dai" cultural tourism brand strategy to protect and develop the "Hua Wa Dai" culture, and increase the proportion of income in the tourism economy; ② the development of national culture tourism combined with ecological horticultural agriculture, primitive forest sightseeing tours; ③ the establishment of the "Hua Wa Dai" natural villages key protection zone. Combine the establishment of "Hua Wa Dai" natural village key protection area with the general education of the Dai people to enhance self-protection and development awareness; ④ Combine the development of tourism economy with the development of green industry and the planning and construction of small towns.
(2) The main contents of the construction of ethnic culture and eco-tourism county. Implementation of the "Xinping 'Hanasai Dai' culture" tourism brand strategy is the main idea: to realize the "trinity", cultivate "two brands ", that is, the formation of ethnic culture, primitive forests, ecological agriculture, the trinity of tourism economy, the introduction of "Xinping 'Huaywa Dai' culture" and "Mourning primitive forests " two brands. The main content of the construction is to build ethnic culture ecological village. Based on the big betel nut garden near Gasha Town, the big bathing village close to Mo Sha Town, and the Zhao Midi village in Waist Street Town, it maintains the original natural ecological environment and the production and living customs of the villagers, and plans to build the traveler's road and sanitary facilities which are integrated with the nature and increase the artificial plant communities to improve the quality of the environment and to maintain the ethnocultural charm. Focusing on enhancing the service functions of distribution of agricultural products, tourist accommodation and shopping, the towns of Gasha and Mousha have been built into civilized and hygienic ethnic culture and tourism towns, and have become the venues for the traditional Flower Street Festival and the "Tourist Flower Street Festival" and the distribution centers for tourists. Along the tourist transportation line, implement the ecological agriculture construction and "Hua Wa Dai" cultural corridor construction, strengthen the development of horticultural products such as flowers, fruits, vegetables, etc., continue to create bamboo, walnut ecological and economic forests, and protect the natural shrub forests and broad-leaved forests as well as second-growth pine forests, so that Xinping will always enjoy the reputation of "emerald in the mountains of Mourning", and realize the "Tourist Flower Street Festival". "reputation, realize into the Xinping all the way into the scene, scene connected, different views of the protection and construction goals. In the county, we will build the Palace of Ethnic Culture and Art, systematically introduce and display the Xinping ethnic culture represented by "Hua Wa Dai", and build a street of food and shopping with ethnic characteristics. The development of biological products industry, agricultural products transportation and marketing industry, tourism as the leading service industry, constituting the industrial pillar of the town economy, to realize the integrated development of urban and rural areas, culture, ecology, economic unity, and promote each other.
(3) Policy orientation and measures. Seriously implement the Party's ethnic and religious policies, and strive to improve the political and economic status of ethnic minorities. Strictly implement the tourism development plan, ensure the unity of planning, and strengthen the binding force of planning. Establish management norms for the tourism industry, ensure the quality of tourism services, and improve product competitiveness. Establish tourist complaint centers to safeguard the rights and interests of travelers. Encourage social investment to participate in the construction of tourism facilities, mobilize and organize the Dai people to participate in the development of tourism, and form the commercialization of Dai folk culture performances, ethnic diets and ethnic ornaments. Strengthen the construction of tour guide teams, pay attention to the development of private tour guide organizations of the "Hua Wa Dai" ethnic group, and improve the cultural level and foreign language ability of tour guides.
Notes
1) On the relationship between globalization and ethnic culture, see Zheng Xiaoyun, "On Globalization and Ethnic Culture," Ethnic Studies, No. 1, 2001.
Abstracted from "Yunnan, China? Anthology of the International Symposium on Xinping Huashuandai Culture