(1927 fashion show, live movie)
In 1845, Frenchman Charles Worth draped a cashmere shawl he had designed over a saleswoman, Marie-Louis Vuitton. Worth draped a cashmere shawl he had designed over the shoulders of saleswoman Marie? Werner's shoulders to customers, his whimsical creation of two world firsts: "real-life fashion show" and "fashion modeling". 80 years later, in 1926, China's Shanghai XiaLingDianKe Grand Theater held a large-scale fair fashion show, which is documented as China's first fashion show. Documentary evidence of China's first fashion show.
(1927 fashion show, model's performance)
Tianjin's fashion show began in 1927, that Christmas, the French Concession's Star Cinema held Tianjin's first-ever fashion show, by the Parisian designers throughout the planning of the "Western beautiful models on stage performance, down the stage parade " (Da Kung Pao, December 25, 1927, contains). The advertisement for this event reads: "To arouse aesthetic concepts for the female sector, to reform the old clothes that are displayed because they do not fit the body". It should be said that this activity breaks through the stereotypes of national wear, show the new trend of foreign clothing.
(December 1, 1927, 40-year-old Chiang Kai-shek married 30-year-old Soong May-ling, they have been wearing wedding dresses and gowns)
The sensational effect of the fashion show warmed up over the years, and from the influence of the foreigners to the Chinese, in 1929, held in the Lee Shun Tak Hotel, a large-scale fashion event has been hosted by the Chinese, and the Chinese models gradually became the protagonist, when celebrities Bian Bai Mei, Yan Huiqing to the scene to support, buyers, noblewomen, celebrities gathered, not only showed the 1929 Japan, Germany, Britain, France, the United States and other countries of the fashion, but also appeared in the Tang, Song, Ming, Republic of China and other dynasties of Chinese dress, colorful, the same competition, the Chinese made an attempt to the fashion show.
(Soong Eileen, Soong Mei-ling, Soong Ching Ling in the fashion show performance)
To the 1930 Tao Yuan amusement park, the West Lake Hotel in 1931, the fashion conference, to participate in the clothing show of the Chinese are all the upper-class society of the rented world of the celebrities and noblewomen, Zheng Yizhi, Leung Yanqing, and other people's family members are fully dressed to walk on the stage, a unique style, that the door of the car in a row, the Hall of the bright lights of the dance of the spectacle of the sensation of the Jin City, the socialization and enlightenment of the social culture, and the development of the Chinese people's culture. In the social climate of enlightenment and cultural exchanges of pluralism is not a small progress.
(Republic of fashion advertising, clothing information, tailoring courses)
In fact, the changes in clothing before the "fashion show" has already begun, and for the recognition of the fashion show paved the way. According to the "Jinmen Miscellany": Zizhulin commercial wharf of the Cantonese imitation of Western-style clothing in the "lapel of every cloth pocket, the device zero object, to take their convenience. Recently, the people of Tianjin have been infected with the habit of making pockets on the lapels of their clothes, and all the new clothes made by the ready-made clothes stores are no different." Some of the foreigner's valet, coachman and other personal service personnel is even more fashionable, "rate more short shirts, narrow hakama, head wearing a small straw hat, mouth with a cigarette roll, the hours of the watch chain, hanging in front of the chest, looking at the shadow of self-pity, fear of not being good." The Ta Kung Pao once wrote an article ridiculing those trendsetters: "The brighter the shoes, the better, the thinner the waist of the coat, the better, the longer the pants dragged to the back of the feet, and the head rubbed half a bottle of Vaseline." But trends sometimes can't be stopped.
(During the Republic of China period, the dress of foreign clothes in civilized opera)
On April 9, 1927, Lu Jingyan, the eldest daughter of Lu Zongyi, a diplomat of the Republic of China, and Xu Ziquan, the second son of Xu Lingyun, a famous kunqu master, were married in the National Hotel in Tianjin. According to the April 16, 1927 edition of Beiyang Pictorial, "the bridesmaids were all instantly recognizable, and their costumes were exceptionally fashionable", and "the viewers had the feeling of a fashion convention".
(Lu Jingyan and Xu Ziquan wedding in the National Hotel in Tianjin, the scene photo)
However, at that time, the Tianjin Concession and the Chinese community on the changes in women's clothing, attitudes are almost antagonistic, the Chinese community of the Tianjin Police Department openly interfered, issued a special bulletin to prohibit women's fashionable attire: "Recently, I found that there is a general woman, good to make a show of oddity, bizarre dress, bare arms and bare breasts, self-appointed fashionable", and the Chinese community, the police department of Tianjin openly interfered. Pretend to be fashionable", "the habits of the tendency, the custom is getting worse". In the summer of 1927, the Japanese Concession's fashionable Xu girl wore a long gauze robe, a long lotus-colored undershirt, embroidered white shoes, white stockings, and a green umbrella walking in the Chinese Concession (Dongma Road). This set of popular attire but caused the Chinese border pedestrians onlookers, "traveling to the southeast corner, the more people watching, the police officer afraid of trouble, advised to take the car home," the girl even debated with the police officer, almost "with the district punishment. However, the police department was able to catch a few "criminals", but could not stop the tide of customary change.
(The first film star Ruan Lingyu wearing a bra for the photo)
April 16, 1929, the National Government promulgated the "dress regulations", has allowed the groom to wear a Western-style tuxedo dress, the bride wore "white soft satin dress dress, head wearing a beaded crown garland, draped in four-meter overlay veil, wearing white gloves; hand flowers, accompanied by a long green grass draped floor. Feet wearing leather shoes or white soft satin leather-soled embroidered shoes".
(Republic of China, fashion gradually became people's daily wear, and from the stage to the stadium, from celebrities to civilians, completed the historical evolution from traditional to modern)
Perhaps under the influence of the "fashion show", by the early 1930s, Western-style clothes have become more and more fashionable. A passage in Ta Kung Pao describes the people who went to the racecourse to watch the horse races: "The young man with his suit trouser legs dragging down the ground to reveal the shiny yellow leather toes of his shoes, along with the white high-soled shoes and silk socks of the woman, the blue silk shirt fluttering if wrapped in a black heavy wooden cane striding in a square step of the adult Mr. Silk skirt reveals the wrapped and released feet of the Mrs. Cloth gowns and soapy shoes of the businessman, the 'Zhongshan trousers' of the businessman, the 'Zhongshan trousers' of the businessman, the 'Zhongshan trousers' of the businessman. 'Zhongshan pants' under the cover of pointed dress tweed single shoes of the staff, white socks and white shoes of elementary school students ........" By the costume show and the subtle evolution of clothing, along with the development of the city painted the bottom of modern civilization.
(In 1935, students participating in the propaganda "anti-Japanese rescue" movement. Their clothes are fashionable)
(Students participating in the "Anti-Japanese Salvation" campaign in 1935.