To carry out a good match between urban and rural areas of the characteristics of sports events, and further attract the masses living in the city to rural areas to participate in sports events, so as to drive sports, tourism and other consumption, and promote the development of the local economy. Hengkantou Village in Yuyao, Ningbo, Zhejiang Province, used to be a mountainous area and an old district, where people's lives were not very rich. However, the local community has embarked on a unique development path through "sports + tourism". Mountain cross-country, bicycle races and other sports events are held one after another in the area. Whenever a sports event is held, the villagers run a restaurant with an average daily income of at least 10,000 yuan, coupled with the daily consumption of the city people who come here to hiking and tourism, the villagers' income has increased year by year, and everyone's heart is happy to be in the flowers.
Once upon a time, when it came to "local specialties" people thought of nothing more than agricultural by-products. However, with the development of sports, sports events can also be turned into rural areas of the "local specialties". Compared to the city, the countryside has a wealth of "mountains, water, forests, fields, lakes, grass and sand" resources, where to carry out specific sports events, will be a strong impetus to the formation of the formation of a unique sports event brand, sports events into the local "local specialty". Shapotou, Zhongwei, Ningxia, where there is a vast expanse of sand, the local rely on sand resources, held a series of desert fitness sports events, desert soccer, desert soft volleyball, pulling the sandboat, climb the dunes and other sports activities held in the desert relying on the desert is refreshing to people living in the city is to come to feel the local different "local specialties! "
Sports
Sports to promote high-quality development of rural areas, relying on sports tourism, sporting goods manufacturing, sports events, etc., can enrich the content of the rural industry, improve the structure of rural industry. Sports empowered rural revitalization, not only can bring economic development to the countryside, but also bring the comprehensive improvement of the quality of the population, for rural governance, ecological environment improvement, etc., will also play a boost. The development of rural sports, but also to promote the people actively participate in national fitness, optimize the supply of rural sports venues and facilities, so that the majority of rural people do not go out of the village can enjoy advanced sports facilities.
Rural revitalization, industrial prosperity is the focus, people's happiness is fundamental. Sports empowered rural revitalization, the development of rural sports, so that sports to promote high-quality development of the countryside, not only can the people have a greater sense of access and happiness, which is also the construction of a strong sports country in the title of the meaning.