About the main contents of the investment promotion program include: 1, the theme and background of the event; 2, the purpose of organizing the event; 3, the time and place of the event; 4, the object of the event and participants; 5, the way the event; 6, the content of the event; 7, the specific process of the event; 8, the event organizer or person in charge; 9, the significance of the event.
About Merchants Program Sample 1
One, the organizer of the introduction
Guangdong University of Foreign Studies, International Economics and Trade School of Work and Thrift Association, referred to as the economic and trade thrift, for the College students, to provide a service platform and home for the purpose of the heart, and actively assist the work and study students' life and learning.
We have a specialized talent pool, the operation is efficient and reasonable, and we can gather a lot of talents for this "we are together" public welfare activities program collection competition, and provide many excellent public welfare activities program.
The slogan of the economic and trade thrift is: Strivefordreams! All along, the economic and trade thrift maintains the tradition of carrying out excellent and fine activities: in November 2007, responding to the spirit of the college "Learning to be grateful, learning to be touched", it organized the economic and trade college's "Warming the heart, touching the Guangwai" Class Thanksgiving Culture Construction Series Competition, which aroused a great deal of attention from both inside and outside the school and the activity has been carried out in the form of one session every year until now. In May 2008, the School of Economics and Trade cooperated with more than ten companies and organizations, such as Guotai Junan Securities Company Limited, China Life Guangzhou Branch, Sino-German Allianz Life Insurance Company Limited Guangzhou Branch, American International Assurance Company Limited Guangzhou Branch, Construction Bank, etc., to hold an internship and part-time job fair to provide internship and part-time jobs for the students who have been working and studying hard, to help those who are interested in working and studying hard to find a job and to help those who are interested in working and studying hard to find a job and to help those who are interested in working and studying hard to find a job. In November 2008, in line with the establishment of the first alumni association of the College of Business and Economics, we assisted the College in organizing the Business and Economics Alumni Forum on "Dialogue with Corporate Executives - Discussing the Required Qualities of Contemporary College Students", inviting esteemed alumni of the College of Business and Economics, such as U.S. Presidential Roundtable Congressman Mr. Hsu Yiu-liang, and other alumni of the College of Business and Economics, to carry out a multi-faceted exchange of opinions on the development of college students with a warm response. Half a year after the Wenchuan Earthquake, we held a half-yearly memorial service to mourn the deceased and to inspire people's hearts. in November 2009, we hosted a large-scale school-level event, "South Lake Tours Maldives Cup", which embodied the diversity of the activities of the Economics and Trade Thrift and increased the influence and popularity of the society. in March 2010, we started the interview and research for the clients of the Thrift service. Since the establishment of the activity, the economic and trade thrift has successfully exchanged and cooperated with a number of well-known merchants to carry out activities such as lectures, exhibitions and sales, etc., and has received many favorable comments.
II. Activity Background:
Since the reform and opening up, China's economy has been developing constantly, and many common people are living a well-off life. However, there is still a group of people, they are lonely, they are helpless, they need our help. They are the disadvantaged groups in the society - out-of-school children, lonely old people and so on. At the same time, rapid economic development has also brought about many environmental problems, due to environmental degradation caused by a variety of disasters have also seriously affected the lives of many people.
Guangdong University of Foreign Studies, College of International Economics and Trade, Work and Thrift Association, in line with the "thrift always stand by the side of those in need of help" purpose, to carry out the theme of "we are together" public welfare activities program collection competition, hoping to awaken people to do public welfare ideas, and let them put into action to help more people in need.
III. Purpose of the activity:
The Work-Study Association of the School of International Economics and Trade of Guangdong University of Foreign Studies (GDUFT) hopes to make everyone pay more attention to the public welfare activities through the photo exhibition and the public welfare activity program collection competition with the theme of "We are together", and to put them into action and devote themselves to the public welfare activities, so as to create a public welfare trend in the university and help the needy people around us. On the other hand, in this activity, not only can improve your company's visibility, but also for your company to establish a good image.
IV. Theme:
"We are together" public welfare activities program collection and selection
V. Format:
(1)Photo exhibition to publicize public welfare activities
(2)Call for public welfare activities
(3)Preliminary round of public welfare activities
(4)Rematch of public welfare activities
(5)Execution of the winner's public welfare activities
VI. Venue
School road (photo exhibition and publicity) classroom (venue for the competition)
VII. Publicity Methods
(Continued from above)
VIII. Market Analysis
Since the reform and opening up, China's economic
economy has been developing continuously, and many common people have been living a well-off life. As a result, people began to pay more attention to charitable causes under the relatively stable situation of material life. Merchants who start from the charitable cause, in the masses to establish an excellent brand image, positive and progressive company culture, which will be more easily accepted by consumers. Consumers will also be more willing to choose goods from merchants with a good image. The intangible assets of merchants will increase significantly, and more advantageous in the fierce business competition, laying a solid foundation for the long-term development of merchants.
(1)Feasibility of the organizer:
Our College of Business and Economics is the largest and most populous one in Guangwai. And all the departments in the college are very active and always drive the whole school to do activities together. Moreover, we have quite frequent contact with other colleges and universities in the university city, so we can invite students from foreign departments to participate in it. Moreover, this time we organize this activity is so meaningful, when the activity of the number of tens of thousands of participants is not a problem.
(2)Time Feasibility:
Now it is the beginning of the new semester, we have plenty of time after school, there is plenty of time to care about activities other than studying. And can actively participate in them. And it is because of a lot of time after school, students at this time the spending power is very strong. Merchants in this time to do publicity, the effect of publicity will soon be able to reflect.
(3) the form of activity feasibility:
This time we organized this public service activities planning contest, is to cater to the needs of social development. Merchants can also get intangible assets from it, for merchants to occupy the consumer market to provide convenience.
All in all, this activity, the business can get from the benefits, is far more than pay. It is possible to see that this activity is feasible.
IX. Budget
X. Remarks
(1) The sponsorship of other materials involved in the plan can be decided after consultation with your company;
(2) During the event, your company can send a person in charge to the site to inspect the publicity work of the process and the effect;
(3) After the end of the event, such as the business need to provide feedback on the work of publicity for your company;
(4) If your company is not clear about the details of this activity, we will be dedicated to your company to provide detailed answers
Xi, contact
Address: Guangdong University of Foreign Studies, University Town, Xiaoguwei, Panyu District, Guangzhou City
Unit: Guangdong University of Foreign Studies, School of International Economics and Trade, Work-Study Association
Contact: Yanni Zheng 15989134123 Chen Ziyang 15899973825
Guangdong University of Foreign Studies
International College of Economics and Trade
Diligence and Thrift Association Outreach Department
On the Merchants Program Sample 2
Chapter I Project Positioning
I. Unified Propaganda Caliber
1, the general spirit of publicity
Shengze city commercial new wealth center
2, the project status
Conforms to the city of Shengze and the Oriental Silk Market a new round of development trends, should be born. Sheng's Group, the government's first push, the top ten key projects of the top priority.
3, the significance of the project
Seize the core location of China's Oriental Silk Market, and Shengze Plaza **** with the construction of Shengze city's new commercial supporting centers and iconic buildings, breaking the traditional business model of Shengze, leading the city of Shengze comprehensive upgrade of business.
4, the project market positioning
Integration of the essence of modern real estate and commercial operation concepts, learning and absorbing the successful experience of domestic and foreign commercial streets, the integration of the international business model and the local culture of Shengze, for the people of Shengze and domestic and foreign businessmen to create a new all-around commercial arena in sync with Shanghai, Suzhou, and to create an internationalized, localized, specialized fusion of the interaction of the first commercial street in Shengze! The first commercial street in Shengze!
5, the basic situation of the project
Nearly 100,000 square meters of construction area, more than 400 meters of commercial street, set of international first-class large supermarkets, famous home appliances stores, digital plaza, professional department stores, entertainment and leisure, catering, business offices, hotel apartments multi-functional as one of the medium and high-end shoppingmall, convergence of thousands of flows of people, logistics, capital flow, information flow, will become the real core of the new Shengze business. It will become the real core business district of New Shengze.
Two, investment positioning
As the only mid-range shopping mall in and around Shengze, we focus on attracting brand awareness, formal business, and well-run brand merchants to meet the public's all-round consumption needs.
Three, industry positioning
Incorporating the essence of China's famous street industry planning and combining with Shengze's consumer culture, we have planned a rich and reasonable industry with various brand stores, hypermarkets, large restaurants and entertainment as the core, including various brand stores, specialty stores, themed department stores, electrical appliances stores, supermarkets, bookstores, etc. We have adopted a diversified business model and a one-stop commercial shopping mall. Adopting a diversified business model, the one-stop commercial pedestrian street (open shoppingmall) meets the consumption needs of people from all walks of life.
Chapter II Investment Promotion Strategy
I. Industry Design and Positioning Strategy
Accurate and differentiated positioning of the industry is the reason why the pedestrian street wins the competition.
The development and operation of Dongsheng Pedestrian Street should always adhere to the advanced concept of "brand-new architectural form, brand-new consumer environment, and brand-new business combination".
In the industry mix, we have to grasp the tendency of local consumer demand and consumption characteristics, focused, rich industry, organic combination. Determined to abandon the industry is not suitable for the local consumer culture!
From this, we have determined to all kinds of brand stores, hypermarkets, big food and beverage, entertainment as the core, the main store, the second main store (big store) accounted for about 50%, catering, entertainment and recreation (small store) accounted for about 30%, the brand stores accounted for about 20%.
Two, store investment strategy
Taking into account the main store, the main store, international brand stores and other brands to attract different characteristics, the development of the "first to determine the main store, and then a comprehensive investment" of the basic strategy. In the process of implementation, the main store, international stores and catering, entertainment to advance investment, and other subsequent.
Three, tailored for customers to open a comprehensive solution
Under the guidance of this strategy, the investment team trained by professional trainers, according to the actual situation of flexible adjustment and implementation of the leasing policy. For example, according to the different types of tenants put forward different needs, for them to put forward tailor-made solutions; proper arrangement of the floor location of the tenants, mutual location, so that the relative rows into the market, reciprocal **** win, rather than interfering with each other, weakening; according to the overall market positioning and industry mix, the tenants into the requirements, and to assist them in adjusting, upgrading and perfecting their new store in Dongsheng Pedestrian Street, the positioning, grade and other qualities. positioning, grade and other qualities.
Fourth, the project publicity and promotion strategy
In the market publicity and promotion, the implementation of "integrated promotion strategy", to provide strong support for investment.
One for the media publicity, two for investment activities.
Key investment activities are as follows:
Investment conference and signing ceremony of the main store, investment results conference, project promotion, building node celebration.
Five, investment progress, quality, cost strategy
In order to put the investment plan into practice, to achieve the goal of faster and better. We are in the investment progress, quality, cost of strict control, unified control. Take time to promote the table control progress; according to the layout of the industry and market positioning of the merchants carefully selected, focusing on absorbing the brand, the strength of the business and characteristics of the business to control the quality of the investment; investment costs for the fine-tuning, and to take the following measures to the investment costs of the unified arrangements for the scientific distribution.
1, investment task index decomposition to people, cost decomposition to people.
2, the key investment fee centralized use, to avoid piecemeal.
3, focusing on the protection of outstanding investment promotion talent wages and incentives management.
4, pay attention to large customers investment and relationship investment, cost arrangements to be tilted.
5, after careful planning of the media publicity plan, to achieve accurate and effective communication, value maximization. Determined to avoid the indiscriminate use of publicity costs and waste.
Chapter III investment stage, investment objectives and time schedule
I. Stage division
Investment preparation stage, the main store investment stage, the full investment stage, the operation of the adjustment stage of four stages.
Two, investment objectives
As the pedestrian street merchants are required to continuously adjust, optimize, in principle, investment is not full of the end. But in order to clarify the direction, the specific objectives are as follows:
1, as of December 2006, the basic completion of the pedestrian street, the main store, the second main store (large stores) investment, the completion of 70% of small stores.
2, as of May 2007, the basic completion of investment mission.
3, as of the end of May 2007, merchants began to enter the decoration, in preparation for the opening of the street. Strive for the end of August, to ensure that September must open the street.
Three, time schedule
For the specificity can be implemented, in the time schedule, this plan involves the time period for: May 2006 to start the implementation of the deadline for the 2007 opening.
Chapter IV Organizational Structure
One, the project personnel recruitment
Really big projects are people do, the human factor in the project investment plays the most fundamental determining factors, so the recruitment, selection and training of a large number of investment promotion elite, to create a strong investment promotion team, is the most core task of the preparatory stage of investment promotion.
At present, the newly hired three people, including investment director and investment commissioner each one, a planning, a design from the commercial company transferred to the formation of a second investment department, but this is far from enough. Through the network and other channels are looking for more experienced practitioners, with a large number of customer resources, specialized high-quality investment personnel, the goal is to set up a 10 people (excluding investment center personnel) of the professional team.
A team needs not only specialization, but also integration. Therefore, the training of the team is particularly important.
The goal is to enable the entire team to have a complete project's knowledge structure, excellent team execution and **** the same value orientation, the training content is as follows:
1, five core concepts of training.
2, team execution training.
3, training of project knowledge in order to give team members a clear understanding of the project.
4, the training of investment promotion skills, including answering the phone, reception language, negotiation strategy and negotiation skills, in order to develop and improve the investment promotion ability of team members.
5, investment etiquette and investment system training (language arts, investment system description and contract interpretation, etc.).
Two, investment structure, investment mechanism establishment
In the recruitment of personnel and the establishment of investment structure, we follow the elite, streamlining, vertical principle, the purpose is to achieve the minimum number of personnel, the command and execution of the system is simplified, the results of the efficiency is maximized. In order to save investment costs and improve efficiency. Merchants structure and personnel duties are as follows:
Main duties of investment personnel
(1)Investment Department I is mainly responsible for the investment of the main store: 1 person
(2)Investment Department II is mainly responsible for the investment of food and beverage, entertainment: 3 people
(3)Investment Department III is mainly responsible for the investment of the department store, apparel category: 2 people
( 4) Investment Promotion Department IV is mainly responsible for comprehensive categories of investment: 2 people
(5) Planning Department tentative staff of two, is mainly responsible for the planning of investment, the development and implementation of the media plan, the planning and writing of investment copywriting and design. A planning, a design. According to the development needs, the opening of the pedestrian street, the need to add another planning.
(6) This structure for the pre-opening of the organization, the opening of the preparatory period and the opening of the operating period of the structure, then three months in advance of the Human Resources Department.
The establishment of investment promotion mechanism is to form a humanized system management atmosphere in the investment promotion team, so that there are rules and regulations, rewards and penalties are clearly distinguishable, both personal contribution, pay more attention to the team spirit. The establishment of a series of management system.
(1) the establishment of investment promotion personnel incentive policy
(2) the establishment of investment promotion personnel penalty policy
(3) the establishment of investment promotion personnel day-to-day management of the standardized system
Chapter V investment promotion information
a, investment manual (already) and investment manual
both, the lease contract
three, entrusted with the Operation contract
Four, fixed-rent confirmation letter
Five, investment commission
Six, investment process table
Seven, investment copy
Eight, application form for withdrawal, etc.
Nine, power of attorney and so on
Chapter VI investment mode, the identification of the target customer
I. p>1, Project Investment Conference
2, Project Promotion Conference
3, Large Retail Chain Conference
2, Target Customers
Target Customers
Main Stores
1, Supermarkets: Carrefour, Tesco, RT-Mart, Good and Plenty, Wumart, Century Lianhua, etc.
2, home appliance stores: Gome, Suning, Yongle.
3, department stores: the people's mall, stone road international shopping center, Shenzhen Rainbow Department Store, Yintai Department Store and the Yangtze River Delta region's famous department stores.
Sub-primary stores
1, the popularity of stores: KFC, McDonald's, Starbucks, H?agen-Dazs, large Chinese food, mass-market KTV, etc.
2, digital plaza, bookstores, sports world, discount stores
3, movie halls and adult video games
Third, the establishment of the third-party investment promotion network platform
Other mountains of the rock can attack jade. Build a third-party investment network platform can be from these channels to fight.
1, professional investment website
2, professional real estate trading platform
3, industry associations and government investment agencies
4, with the positioning of different commercial projects investment department to establish a strategic partnership, to reach a win-win pattern of resources **** enjoy.
Chapter VII publicity strategy
Large-scale thematic investment activities, with a full range of three-dimensional media platform (television, newspapers, networks, radio) publicity and hype, is a pedestrian street investment promotion "nuclear weapons".
1, investment conference
2, project promotion (refers to the regional for a certain number of intentional business centralized project description, negotiation)
3, the main store, the main store, such as sub-main store with a certain brand awareness and influence of the signing ceremony, such as KFC, Carrefour, Gome, Wing Luck, Rainbow Department Store.
4. Stage-by-stage conference of investment promotion results
5. Large-scale retail chain conference named after the project
6. Completion of important nodes of the project (topping out, completion, etc.) and opening ceremony
Based on the current investment promotion of the project, in the months of June--August, the following are planned to be held Investment conference, project promotion, signing ceremony, other activities depending on the specific development. Activity specific planning and implementation programs written after the determination.
Chapter VIII investment cost budget and rental proposals
I. Investment costs
Personnel travel costs, business reception costs, publicity costs - advertising and investment activities costs, investment personnel commission.
The total investment cost is 10% of the annual rent, about 2.3 million. Among them, investment personnel commission 4%, travel and hospitality 2%, advertising and public relations gift costs 4%.
Two, rent proposal
Based on the local rent situation in Shengze, the current commercial situation around the project and combined with our market positioning, we determined that our rent level for the middle to upper level.
Chapter IX Investment Promotion Policy Suggestion Program
I. Payment Methods: Small Shops and Large Businesses
1. Small Shops: Initial deposit (three months' rent), and payment of the rest of the rent upon signing of the lease contract.
Large merchants: according to the negotiations, determined by the group leadership.
2, small stores pay half a year, deposit one month, the next payment must be paid one month in advance.
Two, "high rent and low income"
The high and low rent directly affects the interests of the business and our two sides, but also reflects the value of the street lot and the grade and quality of the stores, in the stage of starting the market to determine the rent price, it is recommended that the rent should be high and low income that is, the first three years of the rent is booked to a higher level. Level, and then through the rent-free, free property management fees and other preferential policies to adjust the price level with the surrounding rent, full three years after the rent according to the market situation in determining the market rent price after three years.
On how to write investment program
First, why do we want to investment? Investment projects where the fundamental value?
In today's business environment, any kind of goods and services, must have market value. For investors, they invest in order to pursue the maximum return. For customers, it is very important that the services and products offered by the merchant have real value. This is the key to the success of any investment program. Dr. Mancuso has asked the Chinese audience in many of his speeches the following question: When we run a business, please list the single most important factor that will make the business a true success. Most of the answers we got from the Chinese audience were: capital, talent, management, government incentives and so on. Dr. Mancuso's answer is that while all of these factors are important, one of the most fundamental determinants of business success is "who is your customer" and what are your customer's needs? Therefore, the most fundamental content of our investment book should be written around the needs of customers.
Secondly, where are the advantages of our investment? Why is our project most worthy of foreign investment?
Although China's provincial and municipal local governments in the foreign investment book, contain market analysis or forecast, but the domestic projects around the investment book, the analysis and forecast of the market, the vast majority of the market is a generalized static analysis. Often there are some investment books exaggerate the description of the market, exaggerate the future economic benefits, not after a systematic, rigorous market research, the lack of complete, scientific data analysis. Investors are extremely concerned about the analysis and evaluation of the market, because whether the market analysis is accurate, will directly affect their investment after the economic benefits and expected strategic objectives.
Thirdly, will our investment projects stand the test of time?
In today's market environment, the competition is exceptionally fierce, science and technology into an explosive development, a variety of products and services are emerging, a little inattention, your products and services that may become the competition in the eliminator. Such examples abound in both China and the United States. In fact, investors are very concerned about the timeliness of their investments, so we must make an objective and clear analysis and assessment of this in the process of attracting investment, especially in our investment proposals. This is not only responsible for investors, but also for our own investment is also very beneficial.
Fourth, we need to really understand the methodology and procedures for asset and financial analysis in China and overseas.
Financial analysis is one of the weakest areas in our investment proposals and business plans. Our understanding of finance and financial matters is often very different from what investors are used to, and we often see that overseas investors constantly ask the Chinese side to produce such and such financial statements or related information, and the Chinese side tries its best to do so, but in the end, it is often difficult for the Chinese side to provide financial information that meets the needs of investors, which leads to the termination of the cooperation between the two sides.
Therefore, our suggestion is: we want to carry out successful investment attraction, in the process of operation, certain aspects must be completed with the help of professionals. Investment analysis is a highly specialized field, in this regard, we need to take advantage of the expertise of professionals, our investment expectations and financial arrangements described clearly. It is important to emphasize the need to use professional English to express information that investors can understand. Translation costs will be involved here, but this is money that cannot often be saved.
In short, the investment itself is a complex and very professional system engineering. We must do a planned, systematic use of professional resources to cooperate with us to complete the work of investment promotion, so that we can get twice the result with half the effort, the successful completion of the investment promotion.
In addition, we can search from the bookstore or the network can be a lot of investment book samples, samples can provide us with some form of help, but in the final analysis, we must answer or discuss the above questions. Only after we convince ourselves can we go on to convince investors.
Finally, I can't emphasize enough that when you make an investment proposal, you must pay attention to the fact that no matter how good the project is, foreigners like you to use data to make the argument, rather than the beautiful words we are used to to describe it. Formal investment book do not appear on the spelling and grammatical errors, foreigners are particularly disgusted with such low-level errors. Merchants in fact also represents our country's enterprises or the government of an image, there are such errors for us, not just face things.
The above is what I shared today, I hope it can help you!