In order to ensure the smooth running of the event, it is usually necessary to formulate a complete activity program in advance, the activity program is a written plan for a particular activity. Activity program should be how to develop it? Here is my help to organize the 2022 Mid-Autumn Festival theme activity planning program sample (selected 8), for your reference and reference, I hope it can help friends in need.
Mid-Autumn Festival Theme Activity Planning Program 1A. Purpose
1, so that employees have a pleasant Mid-Autumn Festival, improve employee morale;
2, to strengthen the internal communication of employees, to promote further rapport among employees, and to enhance the sense of belonging to the company and the sense of identity of the staff;
3, to the activity as a Opportunity for employees to express their voices, building the internal image of the enterprise; broad collection of employee wisdom, **** drawing the future.
Second, the participants :
XX Chuan Gu Culture Communication Limited, XX Yue Zhuo Exhibition Services Limited, XX Pin Lease Industrial Company Limited all employees.
Third, time:
September 27, 20XX Sunday 19:00-20:30.
Fourth, the location ：
Zhengrong Plaza
V. Activity flow
Program Arrangement
19:00-19:05 Entrance, distribution of food
19:05-19:15 General Manager's Speech
19:15-19:55 Game: Song Solitaire (Annex I)
19:55-20:25 Guessing Lantern Riddles (Annex II), Lucky Draw (Annex III)
20:25--20:55 Friends of the heart (Annex IV), lucky draw
20:55--21:00 release of the lanterns
Six, the division of labor
1, Shanghai Pinto Industrial Company Limited is responsible for the plaza lighting, sound equipment, the installation of the debugging.
2, Shanghai Yuezhuo Exhibition Services Co., Ltd. to organize staff before the start of the activity will be set up before the scene;
3, the trade union is responsible for the timely purchase of oranges, mineral water and prizes (mooncake gift box) and is responsible for the distribution of oranges and mineral water on the scene;
4, the leadership of the various departments and the Office of the Audit is responsible for the scene command, to maintain order;
5, Employee relations The group acted as the host of the event.
7, the required items and cost budget
1, prizes: 1 electric car, 3 boxes of moon cake gift box, 5 umbrellas, T-shirts 5, 5 meal coupons, 5 fans;
2, food: 2100 oranges, 2100 bottles of mineral water;
3, the activities of the props: a peacock light, Envelopes 2100, cardboard boxes 2, etc..
Mid-Autumn Festival theme activities planning program 2
First, the purpose of the activities:
Through a variety of forms, colorful activities, let the students close to the Mid-Autumn Festival, feel the Mid-Autumn Festival homesickness and blessing of the reunion of the good feelings, the inheritance of the traditional culture of the Chinese nation, cultivate students' good language literacy, stimulate students' sense of national pride. And in the activities of the students to develop a sense of participation in the main body, hands-on ability and the spirit of solidarity and cooperation.
Second, the theme of the activities:
Mid-Autumn Festival reunion
Third, the time of the activities:
September 20xx
Fourth, the content of the activities
1, "Mid-Autumn Moon" team meeting allows students to collect knowledge, pictures, etc. about the origins of the Mid-Autumn Festival, customs, food, etc., through the ten-minute team meeting, in the exchange, discussion, show closer to the Mid-Autumn Festival culture.
2, enjoy the moon tasting moon cake Mid-Autumn Moon Festival night, with grandparents mom and dad to enjoy the moon tasting moon cakes, three generations from the varieties, flavors, prices, packaging and other aspects of the words, than a comparison of their childhood moon cakes.
3, a small song to pass the love, festive thanksgiving to send blessings (Year 1 and 2)
(1) the use of music class to learn to sing the ballad "Grandpa for me to play the mooncake", to stimulate the students nostalgia for the feelings of the grandfather of the Red Army, in the understanding of the contents of the song on the basis of the process of learning the song, know that the old man has been for our motherland, for all of us, for their own families to do a lot of things, eaten a lot of suffering. .
(2) with their favorite production forms and materials, homemade a beautiful love card, write a blessing words, send to their closest people, to convey gratitude and blessings.
4, tracing the roots of the painting Mid-Autumn Festival (third grade) to collect the legend of the origin of the Mid-Autumn Festival, so that the students receive the culture of the excellent traditional Chinese culture, to cultivate their positive aesthetic interest and know how to be grateful for the idea. Using the art class, through the painting way to express the Mid-Autumn Festival interesting things.
5, love full of Mid-Autumn Festival, enjoy the Mid-Autumn Moon, handwritten newspaper display (fourth and fifth grades)
Requirements: prominent theme, the content of the content is not limited to the A4 paper; each class to submit 10 pieces of work. The school will select good works of exhibition, class and can also be used to decorate the classroom.
I. Activity organizing committee
1, responsible for: members of the Board of Directors, General Manager's Office, Planning Department 2, members: the heads of departments
II. The company's goal is to slow down and minimize the decline in sales.
Four, the theme of the activities:
Celebrate the Mid-Autumn Festival, welcome the National Day, give great gifts!
V. Activity slogan:
略
VI. Scene layout:
(a), off-site layout: the door couplet: reunion of families to welcome the Mid-Autumn Festival, the four seas celebrating the National Day, the horizontal couplet: celebrating the festive season; the outer wall hanging giant banner: width: height = 10x13M, publicizing the event content. 10x13M, publicize the content of the event; hanging above the door 8 large red lanterns.
(b), the field layout:
1, respectively, in the first, second, third, fourth floor elevator hanging at both ends of the publicity signage.
2, set up a large moon cake in the first floor lobby (negotiated by the procurement department);
3, set up a plaque at the entrance to the first floor, display a street of moon cakes at the back of the cashier's desk, hang a hanging sign on the upper end of the street of moon cakes to accentuate the atmosphere of a street of moon cakes;
4, in the main corridor of each floor, elevator entrances, the moon cakes stacked at the top end of the hanging of the corresponding palace lanterns; palace lanterns 300.
5, in the main channel of each floor hanging Mid-Autumn Festival, National Day hanging flag (each one); hanging flag 1000.
6, the staircase parapet to the golden yellow velvet surrounded by the same time to strengthen the arrangement of the elevator entrance.
7, in the center of the hall hanging a large (2, 5 meters wide) lantern (made of KT board), in the large lantern hanging below the square inscription "Happy Mid-Autumn Festival", in addition to other decorations from.
Seven, publicity strategy
1, DM poster publicity (see the attached table for details of the specific operation);
2, TV media publicity:
A, publicity: moon cakes on the market, the group purchase, the bulk purchase of moon cakes, as well as the content of the relevant activities;
B, time: September 20th 26th;
C, publicity: moon cakes on the market, group purchases, bulk purchase of moon cakes and related activities;
B, time: September 20th 26th;
C, publicity: moon cake, moon cakes and related activities.
C. Charges:
D. Publicity form: animated pictures plus text.
3, off-site banners, display boards publicity;
4, the field of broadcasting publicity;
5, the community of the crowded place to a small banner publicity, the content: "xx shopping plaza wish the city people happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: xxx. strong> VIII, the activities of the strategy:
Activity 1, shopping full 20 stay happy moment activity time: September 1 - September 30 activities: a one-time shopping in the mall full of 20 yuan or more can be used with a computerized ticket at the entrance to the mall to participate in the consultation of the beautiful new bride wedding photography The prize draws are available at the entrance of the mall.
Prizes set: as you set
Activity theme: welcome the Mid-Autumn Festival, celebrate the Mid-Autumn Festival activities:
A Mid-Autumn Festival mooncake exhibition and marketing activities:
1, the exhibition of different manufacturers of various mooncake gift boxes, bulk mooncakes, to take a variety of ways to display, to give a sense of abundance. And joint manufacturers to launch different degrees of concessions, give small gifts and other promotional activities.
You can divide the display area according to the filling of mooncakes, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc.
At the same time, the mooncakes can be displayed in a variety of ways.
At the same time, you can open some well-known brand moon cake counter.
2, the launch of the Mid-Autumn Festival gift combination package: the moon cakes and other health care products gift combination packaged together, divided into several grades, such as 88 yuan, 188 yuan, 288 yuan ... ..., the Mid-Autumn Festival, people buy gifts to honor their elders or gifts to friends, generally in addition to the purchase of moon cakes, will also buy a few other gifts of what is generally more of a health care products and so on, will be moon cakes and other gifts combined together, both convenient and easy to use, but not to the point where the moon cakes and other gifts are not the only thing that you need. Other gifts combined together, not only to facilitate the purchase of customers, in the price can also take some concessions.
3, on-site production of moon cakes: last year's moon cake storm may still have a shadow in the minds of many people, in order to allow customers to remove this mentality, on-site production of moon cakes is a good way to unite manufacturers on-site production.
Activity 2: "Bring the moon home" during the event, shopping for more than 100 yuan, to send a keychain with the moon, moon keychain shape, exquisite production, engraved with some blessings: such as Happy Mid-Autumn Festival, wishing beauty, peace, happiness, and other words, and some of the description of the Mid-Autumn Festival and the moon of the poetry and phrases.
Operating Instructions:
1, the keychain is customized by the mall, according to the mall sales to determine the number of customized, each keychain customized cost control within one dollar.
2, in the keychain engraved with the name of the mall, you can also combine with the blessing, such as "xx commercial building wish you a happy Mid-Autumn Festival.
3, with the shopping ticket to the mall designated place to receive, 100 yuan a, 200 two, and so on.
Stamp on the small ticket after collection.
Activity 3: full moon "ten" big snatch activity time: xx time-limited snatch, snatch duration for "ten minutes", in the snatch time to buy goods are all 20% off, in the cash register for discount calculation, to the cash register settlement time shall prevail!
Operating Instructions:
Do not tell the specific "snatch" time, pay attention to maintain order on the scene.
Note that some products do not participate in the snatch, and in the field with a poster notice.
This activity can also be taken in the rush to buy the goods purchased during the time to return 30% of the amount of money paid for the practice, with the amount of money on the shopping ticket and the time to the service desk to receive the return amount.
Mid-Autumn Festival Theme Activity Planning Program 4In the Chinese traditional festival of Mid-Autumn Festival is approaching, in order to welcome the Mid-Autumn Festival to celebrate the National Day, in the publicity of the corporate culture of the hospital at the same time active atmosphere to increase the team spirit to enhance the staff's personal ability, the hospital will be held to welcome the Mid-Autumn Festival to celebrate the National Day Arts and Crafts Evening, the specific plan is arranged as follows:
I. Theme of the evening
I.
xx.
Second, the purpose of the party
1, publicize the culture of the hospital, enhance the cohesion of the staff.
2, so that the whole hospital workers feel the strong atmosphere of the holiday, as well as the warmth of the big family.
3, to provide employees with a stage for self-presentation, give full play to the collective and individual charm.
4, so that we love our hospital more, to stimulate the staff into the hospital family enthusiasm.
Third, the party preparation group
Group leader: xx.
Deputy leader: xx.
Members: the head of each department, the entire hospital staff.
Fourth, the content of the party
1, at noon xx in xx party logistics organizing group organized garden activities, workers do not work enthusiastically to participate in (to participate in the souvenirs; where the work of the people who are unable to participate in the activities of the collection of a souvenir of the organizers).
2, the evening before the process: the performance of the various programs to make the appropriate preparations.
V. Party place and time
Place: xx.
Time: 20xx x month x day.
Six, the party activities budget
1, the garden activities: mainly to small gifts, the amount is expected to xx.
2, the party does not count the name, all the participants in the evening party have to perform the hard work of the fee. Total: xx.
3, moon cakes, fruits, melons, flowers: xx.
4, actor participation awards: xx.
5, clothing, props: amount to be determined.
The estimated amount is about: xx.
Mid-Autumn Festival Theme Activity Planning Program 5I. Activity Theme:
Banner:
Zhejiang Shuangjia Clothing 20xx Celebration of Mid-Autumn Festival to welcome the National Day Gala
Vertical Banner:
Together with the same congratulations on the Mid-Autumn Festival and the National Day, together with the same joy and happiness! Shuangjia
Balloon:
People for a long time, the moon is full, thanks to the Shuangjia, drinking water to think of the source, the survival of a hundred years of foundation
The country forever, the family forever, the National Day of the Mid-Autumn Festival, the culture of continuity, drawing thousands of blueprints
The evening party activities to let everyone feel the company's development and progress, and at the same time to promote the formation of the external image of the company and the formation of the internal cultural atmosphere;
strong> Second, the activity time, place, participants
1, Activity time:
Proposed in 20xx x x 19:00-22:00
2, Activity place:
S company basketball court
3, Participants:
All the company's employees
Three, the organization unit:
Host:
xx Limited
Co-operation:
D Company, W Company, Y Company, B Company
Four, the program call
1, the program classification: this The evening program collection is divided into five categories.
Song category, dance, opera, language, acrobatics, T class, games
2, the evening program set: in order to enrich the evening program, improve the quality of the evening party, the evening program 18-23;
(1) song canonical category 6-8 (solo, duet, string singing)
(2) dance category 6-8 (modern, classical, folk, song and dance) (2) Dance: 6-8 (modern dance, classical dance, folk dance, partner dance)
(3) Opera: 1-2 (Beijing Opera, Huangmei Opera, Mountain Song)
(4) Language: 2-3 (comedy, skit, poetry)
(5) Acrobatics: 1-2 (martial arts, magic, ventriloquism)
(6) Runway: 1-2 (life show, fashion show, impersonation)
(7) Interactive games: Invite the audience to the stage to participate in the interactive games (solo, duet, tandem)
(8) Interactive games: invite the audience to the stage to perform a variety of games. ) Interactive games: invite the staff on stage to participate in the game, skewered in the program, mainly to enhance the entertainment effect.
(8) 50 people chorus: the company's management staff chorus, set as the opening program (unity is strength or other chorus singing canon)
(9) the same song: to invite the leadership and staff **** with the co-operation of a song, 6-8 people, set as the finale of the program (love each other's family)
3, the program solicitation requirements
(1) not limited to form, on the stage, there must be performances and artistic effect;
(2) program requirements: healthy content, positive, creative, reflecting the corporate culture of Shuangjia company;
(3) August 21, 20xx, before the completion of the departments to declare the program and the host of the registration, August 27 for the first round of screening, departmental programs do not qualify for the next day, the completion of the program to add the final screening to determine the program, September 1 1 final screening, to determine the program list and host;
(4) program declaration indicators approved: please complete the program declaration of all divisions in accordance with the indicators, song canon category first by the company after screening reported. Company headquarters at least 2: there can be 1 song canonical program, the rest of the type is not limited. s company at least 15: there can be 8 song canonical program, the rest of the type is not limited; D company at least 5: there can be 3 song canonical program, the rest of the type is not limited; W company at least 5: there can be 3 song canonical program, the rest of the type is not limited; Y company at least 1: the type is not limited;
(5) August 27, the preliminary selection of song category programs. September 27 preliminary selection of song category programs (maximum 12 reserved), September 1 final selection of 6-8
(6) program declared in principle to provide their own instrumental music, props and audio and video materials;
(7) in addition to the song of the rest of the class program after the declaration of the Division of their own arrangements for rehearsals, September 21 final selection to determine the evening party program.
V. Awards:
1, program awards:
Sectoral awards: the best organization award (the highest rate of program activity), the best team awards (the most involved in the program)
The best performance awards (the most performed programs)
Individual awards; Participation awards (awards), valued at 70 yuan/person gift (chorus). People gift (except for the chorus staff).
2, on-site lottery: a special prize, first prize, second prize, third prize, the number of winners 463 people, accounting for 35, 6% of the total number of people.
Note: Winning rules: I must be on-site to cash prizes, non-me or not present at the prize number null and void (except for duty personnel).
3, the amount of awards, see the "20xx double party cost budget table"
Six, the party preparations
1, the establishment of the preparatory group:
program master plan:
Yin xx executive planning: Tian xx Qingbing evening party in charge: Lu xx
The person in charge of the evening party: Chu xx, Wu xx
(1) program group:
Responsible for the evening party all matters related to the program, to the general planning directly responsible for;
Leader: Yin xx Vice Leader: Tian xx
Members: xx.
(2) ceremonial group:
Responsible for the evening reception, venue decoration, gift distribution, etiquette awards and other work;
Leader: Chu xx
Members: (to be determined) by the leader of the designated personnel, reported to the preparatory team
(3) host selection group:
Responsible for the evening host selection and training;
Leader: Yin xx
Members: Tian xx, Zhang xx, Wu xx
Group members: Tian xx, Zhang xx, Wu xx, Tian xx and Wu xx. xx, Wu xx
(4) props team:
storage, deployment and supply of materials and props needed for the party, as well as on and off the stage;
team leader: Liu xx
team members: Zhou xx, Zheng xx, Chen xx
(5) purchasing team:
procurement of items needed for the party;
team leader: Lou xx
team leader: Liu xx
team members: Zhou xx, Zheng xx, Chen xx
Members: None
(6) Security Group:
Responsible for the venue to maintain discipline, dealing with emergencies, venue fireworks, fire safety;
Leader: He xx
Members: Li xx, Long xx, Chen xx, Dai xx (temporary duty 10 people)
(7) Transportation Group:
To ensure that the evening party organization and planning at any time to ensure that the car can be used at any time to ensure that the party is organized and planning
To ensure that the evening party is organized and planning at any time to ensure that the party is organized and planning at any time to ensure that the party is organized and planning at any time to ensure that the car is organized and planned at any time. During the party organization and planning at any time to ensure the use of vehicles;
Group leader: Lou xx
Members: Chen xx, Wang xx, Jin xx
(8) notary public (judges) group:
Responsible for the effectiveness of the party's activities notary public (the program evaluation standards and on-site scoring).
Notary: (to be determined) statistician: (to be determined)
2, the specific arrangements for the preparatory work
(1) stage construction:
building xx, Wu x September x20 to complete the work of construction;
(2) sound and lighting equipment:
building xx
September 28 to complete the sound and lighting installation work, 29 afternoon to complete debugging work, 29th afternoon to complete the debugging (lighting, sound, 6 wireless handheld microphone, 4 wireless headset);
(3) site layout:
Wu xx
gala day 12:00 noon before the completion of the site layout.
(4) hosts:
(to be determined)
2 men and 2 women, the hosts to write the evening crosstalk, the evening before the party to do a good job hosting the division of labor and rehearsals, mobilization and rendering of the evening atmosphere, to ensure that the process of the evening convergence is smooth; complete the hosting of the crosstalk and interactive games, etc.
(3) the venue site layout:
Wu xx
The venue layout was completed before 12:00 noon on the day.
(5) Stage design:
Tianxx
Stage effects, posters, party site with vertical banners, stage background theme spray paint design; production and broadcast of each program or hosting links corresponding to the video screen or subtitles.
(6) actor coordination:
Wu xx
delineation of the actor area, responsible for the actors in place, in a timely manner so that the actors waiting for rows of microphone; party when a program is in progress, the catalysts to ensure that the following two programs are waiting on stage; in the event that there is no actor in a timely manner to contact with the host to ensure that the party goes smoothly;
(7) protection of the microphone:
(7) the protection of the microphone:
Wang xx
Undertake the work related to the main wheat, such as: flower, music playback. Ensure that the order of the wheat is in order;
The evening of the 29th centralized rehearsal, familiar with the program lighting, sound effects requirements (lighting, sound, performance with).
(8) Photography:
Huang xx
Full photo and photography, post-production into a CD-ROM;
(9) venue cleanup:
After the party, all staff shall not leave, must be unified to participate in the work of clearing the field.
Activity theme (alternative)
1, joyful Mid-Autumn Festival, **** degree of "family" Festival - Mid-Autumn Festival
2, hand in hand, to celebrate the "family" festival - the Mid-Autumn Festival
3, for the dream sound, enjoy forward - the Mid-Autumn Festival
The Mid-Autumn Festival holiday time is September 6 (Saturday) - September 8 (Monday), the proposed activity time is set for September 5 (Friday).
Third, the participants
The company's senior management (14 people), employees of the integrated departments (30 people), project planning, sales of deputy director level management representatives (62 people), the number of people within the initial plan 110.
Fourth, the purpose of the activity
Mid-Autumn Festival is a day of reunion, in order to enrich the spiritual life of the staff, enhance team cohesion, sense of belonging, reflecting the humane care of the big family of Hopeful and the harmonious atmosphere of the event. Activity strives to:
1, so that employees spend a pleasant, memorable Mid-Autumn Festival, feel the company is a harmonious family warm atmosphere;
2, to strengthen staff communication, in the process of the activities of self-cognition, mutual collaboration, and enhance the identity of the team and colleagues;
3, to achieve the interaction between the leadership and the staff, so that all levels of staff in the **** the same platform to enhance communication and understanding;
3, to achieve leadership and staff interaction, so that all levels of staff in the same platform
4, the effective use of activities and publicity, and further expand the connotation of corporate culture, so that we feel the company's progress and development.
V. Specific activities program (alternative)
Program a bonfire party activities
1, the activity location: expand the base
2, the activity length: 15:00-21:303, the activity cost:
Note: Presented two 55-seat Bus, 2 bottles / person / day of mineral water, on-site banners, water signs, the Economic and Trade Hotel dinner, three kinds of fruit (watermelon, cantaloupe, grapes).
4, the activities of the division of labor:
Program two watermelon beer contest activities
1, the location of the event: the company's nearby Shengshifu Hibiscus Hotel
2, the length of the event: 12:00-15:00
3, the cost of the event:
4, the activities of the division of labor:
Mid-Autumn Festival Theme Activity Planning Program 7I. Activity Time:
II. Activity Purpose:
Shenglong Supermarket in this wonderful autumn with you, September 11 "flowers and moon people reunion, Shenglong gift gifts even gift "With you **** degree of Mid-Autumn Festival, National Day Festival. Feel the fall brings harvest and mature charm.
Third, the theme of the event:
Flowering moon people reunion Shenglong send gifts to the joy of even
Fourth, the store display:
The store set up Mid-Autumn Gifts specializing in the area, in accordance with the brand of the mooncake, health care and wine categories of the positive display, designate a person responsible for the Gift promotion, the planning department is responsible for the Mid-Autumn Festival gift area of the decoration, the requirements in the store eye-catching, can attract customers purpose.
Fifth, publicity:
Mid-autumn stalls but the sales of the golden section, in order to quickly and effectively seize the market share, to the majority of customers and potential customers to send a wide range of text messages
Sixth, the content of the activities:
a heavy joy
A one-time purchase of 30 yuan, you can draw the "the"
A one-time purchase of 30 yuan. 30 yuan, you can draw "Mid-Autumn Gift Voucher" 1, 60 yuan 2, a single receipt up to 5;
A. Purchase of specified types of mooncake gift box, this coupon can be offset by 3 yuan; (This coupon is limited to use during the event)
Specified mooncake varieties are:
B. Purchase of health care products or wine (specified commodities) Can be used against $1, $2 and $3 respectively. (This coupon is limited to be used during the activity period); wine that has been bought out for the use of the brand.
l Mid-Autumn Gift Coupon
A health care products or wine this coupon can be credited with $1
l Sheng
B health care products or wine this coupon can be credited with $2
l C health care products or wine this coupon can be credited with $3
Dual Joy
If the text in the lower right corner of your Mid-Autumn Gift Coupon spells "Shenglong Reunion Prize", "Shenglong Joyful Prize", "Reunion Prize", "Joyful Prize", congratulations, you have won our third prize. Winning conditions and awards are set as follows:
A. Reunion Prize collects "reunion, reunion, award" 3 words award worth 200 yuan of prizes (gift certificates, cash)
B. Celebration Prize collects "joy, celebration, award" 3 words award worth 100 yuan of gifts (gift certificates, cash)
B. Celebration Award collects "joy, celebration, award" 3 words award worth 100 yuan worth of gifts (gift certificates, cash)
C. Shenglong Prize collect all the three words "Sheng, Rong Prize" to win a gift worth 12 yuan (gift certificates, cash)
D. Joy Prize collect all the seven words "Sheng, Rong Prize, Reunion, Circle, Joy, Celebration" to win any one of the seven words "Sheng, Rong Prize, Reunion, Circle, Joy, Celebration".
Prize worth 3 yuan mooncake gift pack (before September 28)
Prize worth 1 yuan 'Shenglong shopping coupon (after September 28)
Award pre-set: A *** 100; b *** 1000; c *** 10,000;
VII. strong>
The main store: the flag on the Mid-Autumn Festival, the door of the banner or Mid-Autumn Festival posters (a Mid-Autumn Festival activities mainly), the display area of the layout.
Chain stores: Mid-Autumn Festival banners, hanging flags.
Eight, the cost budget:
Banner: 10 meters x 6 yuan / article x 26 = 1500 yuan
Mid-Autumn Festival gift certificates: 0.1 yuan / Zhang x 100,000 = 10,000 yuan
Hanging flags: 2.5 yuan / Zhang x 1,000 = 2,500 yuan
DM Express: to be determined; Advertising costs: newspapers, television, to be determined
Mid-Autumn Festival Theme Activity Planning Program 8I. Purpose of the activity
Mid-Autumn Festival is our nation's second only to the Spring Festival celebrations, and this year's Mid-Autumn Festival's lunar calendar date happens to be connected with the National Day. After the Mid-Autumn Festival immediately ushered in the National Day holiday. For the hotel is a rare opportunity for promotion. The Mid-Autumn Festival and the National Day combined into a cycle of activities, so that the two activities can create momentum for each other, but also to save media input resources. Reduce the cost of publicity budget. More critical to adopt the continuity of activities, in addition to good hotel promotions to drive the tourism market. Further expand the market influence of scenic spots.
Second, the activities of the object
The restaurant's customers are mainly middle and upper class people and staff, but there are also many of them are private consumption, which need to require the restaurant in the promotion of grade on the basis of the need to take into account the personal interests of those who are private consumers. At the same time pay attention to the neighboring cities travel team. And have the ability to spend self-driving groups.
Third, the theme of the event
Celebrate with the country, *** spectrum of Tianlun
Fourth, the pricing strategy
1, the meal basically able to keep the original pricing, but to consider the price of a number of meals related to and the Mid-Autumn Festival, you can take advantage of the discounted way.
2, for the high price of meals, it is recommended to utilize the combination of volume reduction and price reduction.
3, the price of the Mid-Autumn Festival package should not be high, per capita consumption control in 20-30 yuan.
4, other prices of drinks and other services can be flexible through the actual situation of the hotel, before and after the Mid-Autumn Festival to reach.
Fifth, marketing strategy
1, the production of packages specifically for the Mid-Autumn Festival, can be divided into affordable through the actual situation, in the high three, there are two meals, three meals, and other types of theme to reflect the reunion of the whole family, can be a gift of mooncakes (the price does not need to be too high).
2, if a family has a person's birthday is August 15 or October 1, with valid documents (household registration and ID card), in the hotel dinner can enjoy 30% discount (through the actual decision of the restaurant). It is recommended to introduce them to the Mid-Autumn Festival package (the package is not discounted).
3, if the cell phone and fixed telephone number is 815 or 101 (Shouxian, Fengtai, Lu'an, Hefei within the local), you can rely on valid documents (household registration and ID card), in the hotel dinner can enjoy 30% discount. It is recommended to introduce them to the Mid-Autumn Festival package (the package is not discounted). It is better for the hotel to contact these people directly.
4, after the meal to give some and the Mid-Autumn Festival related small gifts (above should be printed on the name of the restaurant, phone, address, website).