Recently, five major community group-buying platforms have been administratively penalized by the Municipal Supervision Bureau for improper pricing practices, and at the same time, for community group-buying, the regulatory authorities have issued more standardized and comprehensive regulations, and the industry's regulatory efforts have increased as a whole. To a certain extent, the strict regulatory regulations make the funds more inclined to flow into the more stable foundation of the large volume of community group purchasing platforms, such as Xingsheng Youxuan and Ten Aloe Tuan.
With the gradual standardization of the regulatory system and the gradual concentration of capital investment, the community group-buying platform is facing a reshuffle, and the heat will be cooled. In the face of future development, it is necessary to solve the current community group-buying platform talent instability, logistics costs and other pain points.
Community group purchasing industry main listed companies : Liqun shares (601366), the great east (600327), step high (002251), in the hundred group (000759), supply and marketing (000564) and so on.
The core data of this article: community group purchasing punishment, "nine shall not", community group purchasing market size, community group purchasing financing
1, the head platform of community group purchasing was punished due to vicious competition< /p>
In the second half of 2020, some community group-buying enterprises took advantage of their capital to carry out a large number of price subsidies, disrupting the market price order and triggering widespread concern. Based on price monitoring clues, the General Administration of Market Supervision (GAMS) has filed investigations into five community group-buying enterprises suspected of improper price behavior, including Orange Heart Preferred, Duo Duo Buying, Meituan Preferred, Ten Aloe Tuan, and Eating and Enjoying Club.
On March 3, 2021, the General Administration of Market Supervision (GAMS), in accordance with the law, imposed administrative penalties of RMB 1.5 million in fines on Orange Heart Preferred (Beijing) Science and Technology Development Company Limited (Orange Heart Preferred), Shanghai Yucan Information Technology Company Limited (Duo Duo Buying), Shenzhen Meituan Preferred Technology Company Limited (Meituan Preferred), and Beijing Ten Aloe Technology Company Limited (Ten Aloe Troupe), and imposed administrative penalties of RMB 1.5 million in fines on Wuhan Seven Delicacies Ltd. (EatSmart) were each fined RMB 500,000 yuan, and Wuhan Seven Delicacies Technology Co.
2, regulators for the phenomenon of vicious competition to introduce management measures
In response to the above behavior, December 22, 2020, the General Administration of Market Supervision, jointly with the Ministry of Commerce, held to regulate the order of the community group purchasing administrative guidance will be Ali, Tencent, Jingdong, the United States Mission, Pinduoduo, drip six Internet platform enterprises to participate. In order to strictly regulate the business behavior of community group purchasing, the meeting asked the Internet platform enterprises to strictly abide by the "nine shall not", mainly for the current market some community group purchasing platform in order to grab customers to take the vicious price competition, destroying the balance of the market phenomenon put forward control. The "nine shall not" pointed out that merchants shall not abuse the right of independent pricing, shall not abuse the dominant position in the market, can not be false propaganda, can not be "kill familiar" and so on.
3, community group purchasing capital concentration increased
Strengthening of regulation makes the inflow of capital is also more rational, through the "2021 first half of the community group purchasing investment and financing data report" can be found that the capital is more inclined to invest in the community group purchasing leading platforms such as Xingsheng preferred and ten Aloe group, the concentration of capital increased, the corresponding industry is invested in platform. Corresponding to the concentration of the invested platforms in the industry will also increase, because the capital support can make the platform more capital advantage to seize the market.
In January-May 2021, there were only eight financing events in the community group-buying track, but the amount disclosed was as high as 26.2 billion yuan, which is higher than last year's total financing of 20.07 billion yuan.
4, community group-buying market size growth rate will decline
With the gradual increase in regulatory efforts and more focused capital investment, community group-buying will usher in a new round of reshuffling, the smaller volume and business model is not clear community group-buying platforms may be faced with the elimination of community group-buying, community group-buying will decline in the heat of the market size growth will slow down, and growth will follow. slow down, and the growth rate will also decline.
According to the 2020 Community Group Buying White Paper, China's community group buying market rose from 28 billion yuan to about 89 billion yuan in 2018-2020, and is expected to reach 121 billion yuan in 2021, despite the scale of the year-on-year increase, but in 2020, the regulatory layer began to introduce policies to make the community group buying more standardized, and the growth rate is expected to decline to 36% in 2021 to the 36% level, less than half the level of the previous year. level, less than half the level of the previous year.
5, community group buying development difficulties
Management is more and more standardized, more and more centralized funds, smaller platforms are more difficult to survive, the future of the community group-buying platform to maintain the development of the reshuffle process, to solve the loss of talent, quality control is difficult to guarantee, as well as the development of logistical pressure overload pain points is very necessary.
-- For more industry-related data, please refer to China Community Group Buying Industry Business Model Innovation and Investment Strategy Planning Analysis Report
.