Open a small restaurant
If you make up your mind and decide to open a restaurant, new questions will immediately arise: What kind of restaurant should you open? What size and grade? How much investment is required? What are the returns? How much risk will there be? Let’s learn from the experience of successful people first.
Correct and far-sighted site selection
Ms. Zhu’s family lives in Xinzhuang, which is still 4 kilometers away from the subway station. At first, she wanted to open a small restaurant. , hesitant about the location next to the subway station or next to the community. Ms. Zhu decided to check out the places first and took her family to eat at multiple restaurants in different locations at different times. The results show that small restaurants next to the subway have high rents and stable customer sources, and it is easy to make them unique. The most important thing is that most young couples living in Xinzhuang often get out of the subway after work at around 7 pm. At this time, the special small restaurants next to the subway are the best choice for these people to eat better. Next to the community, the rent is much cheaper, but the customer base is average. The most important thing is that there is only some business on weekends. But when Ms. Zhu puts herself in her shoes, on her days off, she must like to go to the market to buy some side dishes to cook for her family, and rarely goes to restaurants. Looking at the existing community restaurants, most of them have fallen into a vicious cycle of stagnant business, high prices, and declining quality. After thinking about it clearly, Ms. Zhu saw the opportunity and bought a special small restaurant at the subway entrance. Within a year, the business was on the right track, the investment was recovered and she started to make money.
Opening a profitable small restaurant is indeed a very affordable thing. Not only can your family pay for the meals in the store effortlessly, but you can also create stable value-added after all expenses are taken into consideration. How to open a restaurant with huge financial resources? The experience of successful people is: choose a location with customer potential.
Realistic and creative selling points
In the era of eyeball economy, the key to attracting popularity for a good hotel is to have good ideas and selling points. It is said that Kissinger visited Saudi Arabia one year and ate in a restaurant. Later, the restaurant was highly publicized. This restaurant once hosted US Secretary of State Kissinger, and it became famous. Later, Kissinger came to Saudi Arabia again and wanted to eat at another restaurant. Because it was Ramadan, the restaurant rejected Kissinger's request. The restaurant also made a big publicity that "the restaurant refused Kissinger's dining request". People thought this restaurant was so awesome that even Americans dared to offend it, and it became famous as a result.
There are many themed restaurants in Shanghai that are confusing to people: a plate of boiled enoki mushrooms can be sold for 80 yuan, but some people go to eat them and focus on their features and selling points; on the contrary, some high-quality and low-price restaurants It’s common for home-cooked restaurants to be underserved. Nowadays, more and more people eat not only to satisfy their hunger, but also to eat with emotion and taste.
How realistic the hotel’s creativity and selling points are is also important. A friend of the reporter envisioned the primitive tribe restaurant she wanted to open: decorated like a cave, with stone tables and wooden chairs, waiters wearing grass skirts, bowls made of mud, chopsticks made of branches, and several primitive people in the center of the restaurant in ancient times. dancing to the sound of blows. The restaurant owner told her that the idea was great, but it was not suitable for opening a restaurant because it was enough for customers to come in and feast their eyes on it, and no one would think of ordering food in this environment. The catering industry actually requires a very sophisticated marketing art to turn the best ideas into gimmicks. The key lies in clever use.
Cultivate loyal and stable regular customers
For many customers who often need to go out for lunch and dinner, small restaurants are a suitable choice. Large and medium-sized hotels have a more intimate feel. Familiar locations, familiar bosses, and even familiar salespeople can attract regular customers. To make guests feel at home in a hotel, there are two essential factors:
First, cordial and high-quality service, smart and enthusiastic operators and service staff, treat guests as relatives, and often Have natural and cordial contact with guests so that they are willing to come and go frequently;
The second is the frequently changing dishes. The menu must be adjusted according to the taste of the guests at any time, and the taste should be adjusted according to seasonal changes. Since modern consumers' food preferences change rapidly, only by constantly providing freshness to the guests can they avoid becoming bored over time. Through understanding and in-depth contact with the guests, the guests are gradually fixed.
Over time, these old guests will form an informal "club" and become the long-lasting foundation of the small restaurant.
As long as you work hard, it is not difficult to make money by opening a restaurant, but you cannot do business without conscience. As the saying goes, "A gentleman loves money and gets it wisely." I hope your future hotel owner will remember this sentence. This is what businessmen should always remember: honesty and integrity, and operating in accordance with the law. ;