Li Ning Company is a sporting goods company founded on 1990 by Mr. Li Ning, a famous "Prince of gymnastics" in China. After more than 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China.
From the early days of its establishment, it took the lead in establishing a franchise marketing system in China to sponsoring China sports delegations to participate in various competitions at home and abroad for many years;
From becoming the first sporting goods enterprise to implement ERP in China, to constantly adjusting its brand positioning, and then going public in Hong Kong in June 2004, Li Ning Company experienced the development and prosperity of national enterprises in China.
Li Ning Company has the capabilities of brand marketing, R&D, design, manufacturing, distribution and retail, and its products mainly include sports and leisure shoes, clothing, equipment and accessories produced by its own Li Ning brand.
Mainly adopting outsourcing production and franchising mode, we have established a huge supply chain management system and distribution and retail network in China. As of 20 18 12 3 1, the total number of offline stores of Li Ning brand in China is 6,344 (excluding Li Ning YOUNG), with a net increase of 82 so far this year, continuing to be in Southeast Asia, India, Central Asia, the United States, Europe,
Li Ning Company has also adopted a multi-brand business development strategy. While focusing on its own core Li Ning brand, it also (i) established a joint venture with AIGLE International S.A and obtained the franchise to produce, promote, distribute and sell French AIGLE brand outdoor sporting goods in China;
(2) Engaged in the production, research and development, promotion and sales of table tennis and other sports equipment of Shuangxi brand through subsidiaries; And (iii) engaged in research and development, manufacturing and sales of professional products of Kason brand badminton.
Innovation is the foundation of Li Ning's brand development. Li Ning Company has attached great importance to original design since its establishment. 1998 Established the first design and research center of clothing, shoes and hats in China, and took the lead in becoming a self-developed China sporting goods company.
In August, 2004, Hong Kong Design R&D Center was established, focusing on designing Li Ning brand clothing products. And maintain close cooperation with famous universities and research institutions at home and abroad.
Li Ning Company has been committed to the development of sports for a long time. Since the 1992 Barcelona Olympic Games, Li Ning Company has been accompanying the China Sports Corps all the way, and has long supported five "gold medal dream teams" such as gymnastics, diving, shooting, table tennis and badminton in China, providing equipment for the sports teams, encouraging them to exert their wisdom, body and thinking to the extreme, and to play an excellent competitive level on the field.
Internationally, Li Ning has established strategic partnerships with top international events and organizations such as NBA and ATP. Signed O 'Neill, Ljubicic and Jose successively? Calderon, Assafa? Powell, Isinbayeva, Sol gilson, Siric, Kalovics and other top international athletes;
The cooperation with Spanish Olympic Committee, Spanish Basketball Association, Swedish Olympic Committee and Argentine Basketball Association has been recognized by top international sports teams and individuals, which once again proves the professional strength of Li Ning brand.
Extended data:
Brand founder:
Li Ning, male, Zhuang nationality, born in March, 1963 in Nansi Township, Xingbin District, Laibin City, Guangxi Zhuang Autonomous Region. My ancestral home is Shunde District, Foshan City, Guangdong Province. His great-grandparents moved to Guangxi to make a living. He is a famous male gymnast and Olympic champion in China, nicknamed "Prince of gymnastics".
Li Ning graduated from Peking University Law School with a Bachelor of Law degree and an EMBA from Guanghua School of Management, Peking University.
198212 On February 22nd, in the 6th World Cup Gymnastics Competition held in Zagreb, Yugoslavia, Li Ning won 6 of all 7 gold medals for men, winning 6 championships in horizontal bar, floor exercise, vault, pommel horse, rings and all-around, creating a myth in the world gymnastics history, and was called "Prince of gymnastics".
1984 won the men's floor exercise, pommel horse and rings in the 23rd Los Angeles Olympic Games, and won three gold, two silver and one bronze in one fell swoop, which was close to 1/5 of the total medals of the China delegation, making it the athlete who won the most medals in this Olympic Games.
Li Ning's official website-Group profile
Baidu Encyclopedia-Li Ning