The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
After being acquired by Anta, Philo is still operating independently. If it is expensive, it is still because of its own materials and brand positioning. Now Fila has been acquired by Anta. In order to distinguish Fila from Anta, Anta focuses on the mass market, and it is natural for Fila to play the high-end market. Therefore, as a high-end positioning, Fila is definitely expensive, and the cost will definitely be slightly higher than that of Anta products, but far below the price difference.