Among them, cooking is particularly popular in this period. On the one hand, eating is an important part of daily life, so many people want to practice cooking in their spare time. On the other hand, some short videos have been pushing home cooking tutorials, such as rice cooker cakes and cold rice noodles. Some time ago, there was an upsurge, and many people exposed their works in the circle of friends and Weibo.
It is actually an inevitable result that fitness will catch fire during the epidemic, because many people are worried that they will gain weight if they don't exercise at home during this time, and they can't go to the gym now, so they can only exercise at home. According to the data released by Pinduoduo, during the Spring Festival, the sales volume of yoga mats was 3.5 times that of last year, and the sales volume of small and medium-sized fitness equipment including pedal tensioners, arm bars and handles also doubled.
Not only that, cloud fitness has gradually become popular. According to the data provided by Keep, as of February 5, the number of people watching the live broadcast has increased by 430%. However, Luck Sports, Tik Tok, Tencent Live and other platforms have launched the live broadcast of the group class of "B&B Sports". In just 13 days, the number of viewers on the whole network reached 3 million, and the total broadcast volume exceeded 10 billion.
Many people are surprised that makeup can become a popular thing during the epidemic. Most people think that women can't make up if they can't go out, but many women have not given up exquisiteness. Painting lipstick is the most basic makeup, so many people are buying lipstick. Moreover, women have begun to prepare for returning to work, and the increase of popular brand lipstick is generally between 300% and 700%. Some online celebrity have been replenished four times because they are sold out.
In addition to the three things mentioned above, there is another thing that "stands out" during the epidemic, and that is haircut. Maybe a haircut is dispensable for girls, but for boys, it is difficult not to have a haircut for a month, so many boys start to do it themselves. According to the data of many products, the search volume of "hair clipper" increased by 4 10% year-on-year, and the sales volume of dozens of hair clipper products increased by 290% year-on-year, which made hair clipper suddenly become the "dark horse" of online shopping in this period and the top ten hot-selling goods for buyers.
According to the data of Pinduoduo New Consumption Research Institute, during the period from June 24th, 65438 to February 24th, 65438, in addition to "necessities" such as masks, disinfection products, fruits and vegetables, the top ten commodities with the fastest year-on-year growth were hair clipper, lipstick, yoga mat, egg beater, pajamas, mobile phone stand, chicken eating artifact and teaching.