In order to effectively ensure the level and quality of things or work, it is usually necessary to make a complete plan in advance, which is concrete, thorough and operational in terms of purpose, requirements, methods and progress. So what is an excellent plan? The following are seven planning schemes for the opening ceremony that I collected for you, which are for reference only and I hope to help you.
Opening Ceremony Planning Scheme 1 Hotel Tongji Store, the first store in X City, is about to open. It is estimated that by the end of 2007, five hotel chains will open in Ning. Hotel opening celebration plan. How to maximize the cognitive influence of the "pan-theme experiential hotel" and turn the "potential energy" created by the brand into the market power of X marketing is the core problem to be solved when the new store in X City opens. Second, the purpose and significance of the activity
Officially announced its entry into the X market, which attracted the attention of X market peers, target consumers and media friends. Let the target customers and potential users of competitors in X market further fully understand the unique services provided, have a strong desire to experience, further strengthen the interaction with X media, and create a good public opinion environment for the sales and promotion of regional markets; With the opening opportunity, we will establish a benign relationship with relevant government departments and partners in X market, paving the way for subsequent market operation and promotion. Let the people in X know, know and have a perceptual knowledge. Three. Activity theme.
Theme: New Partner-XX Opening Ceremony Theme: Enthusiasm, Cheerfulness, Atmosphere, Sharing and Rigidity. Activity flow.
The whole activity flow is divided into three parts: pre-preparation, field control and post-follow-up.
First, the preparatory work:
(1) Work plan formulation:
1) The formulation of the whole activity flow and scheme was completed by XX on February 5, 65438, and then submitted to the resident manager for review.
2) After the activity plan is adopted, determine the relevant person in charge of this activity, and implement the responsibility to the people.
(2) Location: at the entrance of the hotel.
(3) Gift preparation: choose VIP free check-in experience card or other special gifts (responsible).
(4) Guide preparation: arrange the guide to guide the participants into the site (XX is responsible).
(5) Personnel invitation and determination:
Ventilation with invited relevant personnel one week before the activity;
Three days before the event, send relevant invitations to the invited relevant personnel;
The following table shows the suggested invitees. Personnel invitation combination serial number
project
content
personnel department
1
Invite to the opening ceremony
In terms of hotels,
According to the actual situation, please invite relevant leaders to participate.
2
Key customers (new customers and potential customers)
three
government department
four
public relations companies
Media (TV, newspapers)
five
six
host
seven
Other personnel
Note: The invitation of personnel should indicate the identity of the guests and plan the "Hotel Opening Celebration Program".
Material preparation: Table 2: Material preparation
No.1 Project Content Quantity Usage Requirements 1 Invitation Letter Invitation Letter A number of invited guests uniformly print 2 sign-in articles, sign in 2 books, 3 signature pens, 4 corsage, 5 publicity materials, balloon arch, 1 Off-site publicity for the opening ceremony of the hotel (store), 6 floats in the air, 2 off-site publicity, warm congratulations on the opening of the hotel (store), 7 colorful flags, 20 Taiwan 9 Background Edition 1 Creating the Atmosphere as the Main Appeal 10 Welcome Banner 1 Hotel Gate or Courtyard Warmly Welcome to the Opening Ceremony of Douxing Hotel (Store) 1 1 Stage 1(7X4) Used as the rostrum of the venue12. 14 Media travel expenses 8- 10 people. 15 press release is provided to reporters as information. 16 See attached table 1 17 for the leaders' speech. See table 2 for the opening speech of the moderator. Schedule 5 18 Decorating the frame flowers of the podium 1 is used to decorate the podium. Decide whether the 19 sign is needed according to the site conditions. Hotel lobby signs 2-4 are used to be placed in every corner of the lobby. 20 gifts were prepared for the guests. 50 gifts were sent to the delegates. At the end of the meeting, 2 1 special customer souvenirs were presented to special customers and VIP22. Other schedules and meeting agendas are placed in the information package and distributed at the time of registration. The VIP room depends on the specific agenda.
For the 24-hour lunch/dinner expenses of important guests in cultural bars or film and television bars, 25 cigarettes, wine and 26 sets of stereos are determined according to the specific number of people. Other items 2. Field control: including site layout, activity flow and control.
Site layout (responsible); Including off-site layout and on-site layout; A: off-site layout;
1) Put colored flags with signs on the roadside on both sides of the hotel gate;
Two lift-off balloons are placed on both sides of the hotel gate, and banners are hung under the balloons, the contents of which are to be determined; There is a banner hanging beside the gate of the hotel, which reads: Hotel Opening Ceremony; There is a banner hanging on the wall of the hotel main building to congratulate the unit; Flower baskets are placed on both sides of the hotel entrance to congratulate the unit; Add 20 banners to the surrounding main roads for publicity; Hang 2-4 red lanterns at the hotel gate (to increase happiness and set off the atmosphere); Set up a 7MX$2 stage on the right side of the hotel gate (stage layout: set up a microphone, a podium, a set of stereo, etc. The color board with the hotel Logo and the theme of the event as the background board is on the stage); A balloon arch is set at the entrance of the hotel gate, and a banner is set on the arch. The banner content is an active theme. Six lift-off balloons are hung on the roof, and banners are hung under the balloons. The content is to be determined, and the internal layout of the red carpet in the tourist area is to be determined:
Hotel corridors must have eye-catching guiding signs. There is a sign-in area at the entrance of the lobby. Sign-in supplies: sign-in card, sign-in book, sign-in pen, table flowers, etc. Put them all on the sign-in desk. Flowers and ashtrays are placed on the coffee tables in the reception and rest areas. Publicity items are hung in the elevator of the hotel. 5) If the baby arrives in advance, it can be made into a cardboard model according to its shape and placed in the lobby as a route sign.
(2) Activity flow and control:
1) Date: February 2007 1 1 day.
2) location: in front of hotel 1 (in case of rain, move the location to the lobby)
3) Activity flow:
A: At 7: 00, the personnel of the preparatory group and etiquette company were present to check the power supply, debug the audio equipment, set up the stage and make a final inspection of all the preparations.
B: At eight o'clock, the staff of each department take their positions and perform their duties, and the background music plays festive and cheerful music.
C: At 8: 20, the celebration staff, hostesses and receptionists will make preparations at the designated place.
D: At 8: 30, Miss Etiquette takes the stage to do the final rehearsal, and is familiar with the reception route, reception method and place.
E: At 9: 30, the hotel leaders greet the guests, and the hostesses cooperate to sign in, wear corsage, distribute corporate publicity materials, and guide the guests to rest in the lounge.
F: 10: 18 After the host is in place, introduce the list of leaders and guests present, and then declare the ceremony open.
G: 10: 20- 10: 35 The resident manager announced the official opening of the new store and gave a welcome speech.
H: 10: 35- 10: 50 company leaders' speech.
I:10: 50-11:00 government department guests speak.
J:11:00-1:05 The swearing-in ceremony of all hotel staff showed a strong team spirit (see Annex 5 for details).
K:11:05-11:20 company leaders and important guests cut the ribbon.