Here are some meanings of the Yellow Pages. The landlord can view the content of interest.
The Yellow Pages originated in North America. The world's first yellow pages phone book appeared in the United States in 1880, and it has a history of more than 100 years. The Yellow Pages is an international telephone directory of industrial and commercial enterprises arranged according to the nature of enterprises and product categories. Mainly publish the name, address and telephone number of the enterprise, which is equivalent to the household registration book of industrial and commercial enterprises in a city or region. The international practice is to print on yellow paper, so it is called yellow pages.
At present, we often refer to the yellow pages as the phone book. At present, almost every city in the world has a telephone book (yellow pages) printed on this paper. ? Free Chinese yellow pages, business directory, business guide, consumer guide, etc. What is popular on the internet now can also be regarded as various manifestations of the yellow pages; The Yellow Pages can be released and published to the public in various forms such as printed matter, CD-ROM and Internet.
Yellow pages source
Internet yellow pages come from various information channels, such as statistical departments, administrative departments, customs, Ministry of Commerce, industrial and commercial bureaus, trade associations, financial institutions, enterprise information publications, yellow pages, exhibition periodicals, newspapers and media, the Internet, and various catalogue publications.
Edit the yellow pages classification of this paragraph.
Traditional yellow pages
Paper media publishes classified advertisements and products in the form of telephone numbers, including simple information such as company address, telephone number, company name, postal code and contact person. ? Its disadvantages:? 1, users can query step by step according to the index classification, and they can find similar yellow pages in various regions, but it is very inconvenient to find them in the face of huge text data. Basically, the telephone is the main single mode of communication. ? 2. Traditional yellow pages products are limited by circulation and distribution channels, and the promotion of customers can only be achieved by how much they are distributed and how much they are expanded, so it is impossible to accurately predict the number of visitors. ? 3. Due to the limitation of publishing and printing time, the update speed is slow and can only be modified in the revision. ? 4. According to the purchase price of the enterprise, the capacity of enterprise data is limited due to the limitation of page size.
Network yellow pages
The enterprise has its own independent website with a variety of optional versions, which provides functions including enterprise mailbox, product dynamics, database space, business information, enterprise profile, instant messaging, SMS interaction and so on. ? Its advantages:? 1, telephone, short message, e-mail and mobile phone, etc. Space services are very comprehensive and timely. ? 2. You can search online by dividing the industry area of the website page, or you can enter the enterprise keyword code that needs to be searched. ? 3. Without the limitation of circulation and distribution cost, people can be accurately predicted and browsed, their browsing habits can be understood, and personal probability information can be mastered. ? 4. Enterprises can independently update information in real time. ? 5. Because there is no geographical restriction, you can make full use of the unlimited data space of the network and realize unlimited communication. ? The yellow pages are currently divided into two types according to the effect:? 1. Free registration of ordinary merchants yellow pages. This type can't be recommended and displayed on the first page of merchant yellow pages and related pages, and all other functions have merchant yellow pages. ? 2. Yellow Pages of paid services. It can be highlighted on the website home page, yellow pages home page, yellow pages classified page and other positions to increase business opportunities. ? Yellow pages can also be divided into two types according to culture:? 1, a yellow pages website with national marketing strategy specialization (sub-yellow pages can be made by merchants who want to do national marketing, help promotion, business development and local culture)? 2? There are yellow pages in the local market. What is the general local portal type? This website is for local enterprises. You can have an online ID card in the same city. Convenient for public enquiries. And the promotion of local businesses, such as the yellow pages under Nanzheng online website.
Edit the online yellow pages of this paragraph.
1.？ Yellow Pages is an authoritative information base media with high recognition rate? From the nature of the media, the Yellow Pages is essentially a communication tool and a social information base. Besides being a communication medium for searching telephone numbers, it is also a social information base and a tool for understanding and studying local political, economic, cultural, life and market information. Because the construction and compilation of information base and tools are extremely scientific and accurate, the information released by them has high authority and public trust under the action of "communication contract relationship" formed in long-term communication practice. For example, according to a survey, the recognition rate of yellow pages advertisements and other directory information in the United States is as high as 99%. Such a high recognition rate is unmatched by other types of mass media. Yellow Pages is an authoritative information base with high recognition rate, and a media with unique advantages in integrated marketing communication, with wide coverage and long release time. Quick release and convenient update? As the terminal link of consumers' purchase decision, it has a unique position in the process of promoting purchase behavior, with the characteristics of quick and convenient inquiry, low cost, large income and more practical value-added service content? 2.？ Yellow pages is a media with unique advantages in integrated marketing communication? From the perspective of integrated marketing communication, Yellow Pages, as a think tank media, plays an important role. Compared with other media, it has the following advantages: 3. Wide coverage and long release time? The corporate coverage rate of Yellow Pages is almost 80%. Through business expansion, Yellow Pages can completely cover all enterprises in the city, community or a certain field it serves. The yellow pages can be used at any time. Such a high coverage space and such a long continuous release time are difficult for radio, television, newspapers and other media to achieve. ? 4.？ Quick release and convenient update? After the relevant information of the enterprise is submitted, it can be seen on the internet immediately. Update in time. If your registration information changes, you can change it immediately without delaying the business development of the enterprise. It can be used flexibly for corporate image promotion, marketing, advertising promotion and public relations communication. ? 5.？ As the terminal link of consumers' purchase decision, it has a unique position in the process of promoting purchase behavior? Yellow Pages is a medium to communicate enterprises and consumers by providing the most direct contact. From the content point of view, the Yellow Pages is closely related to citizens' lives. Provide the most direct contact telephone number information, and compile the basic contents of the information needed by ordinary residential users for daily consumption, including food, clothing, housing, entertainment, physical fitness, culture and education, medical drugs, transportation and communication, welfare, tourism, shopping, etc. It is close to citizens, close to life, convenient for life and consumption, and plays a guiding role in public life and consumption. Therefore, unlike most media that directly present advertising information to the audience, commercial information such as advertisements published in the Yellow Pages completely follow consumers' purchase intentions, and provide relevant information of enterprises in time when consumers look up telephone numbers, thus becoming the terminal link of consumers' purchase decision, and ultimately promoting consumers' purchase behavior. It can be seen that it is often in a very unique position and plays a unique role in the consumer's purchase decision-making process. ? 6.？ At present, China's yellow pages still have an exclusive advantage in information dissemination? At present, mass communication has entered the era of focus, newspapers, television, radio and other media are rapidly subdivided, and similar competition is becoming increasingly fierce. For example, at present, TV in many areas of our country can receive more than 30 channels, and next year, with the use of broadband technical facilities, it can receive more than 100 channels. There are more than a dozen newspapers that are often widely read, but at present, the Yellow Pages in China are usually monopolized only within its coverage area. Publish commercial information and advertisements through this communication channel without worrying about being covered up by similar media information. ? 7.？ Quick and convenient query? In order to facilitate enterprises to find ideal partners from tens of thousands of enterprises and institutions, we have designed a variety of query methods, such as keyword query, fuzzy query, advanced query and so on. As long as you know a little about the enterprise, even if it is only a few digits in the phone number and the approximate geographical location, you can easily find it. ? 8.？ Yellow Pages is a kind of media with low cost and great benefit? According to the survey data, the cost of publishing all kinds of commercial information through the Yellow Pages is obviously much lower than that of other online media. From the survey results of media investment, we can see that the Yellow Pages is the most convenient and direct first choice for old customers to inquire about the media; From the point of view that investment can directly bring commercial benefits, the yellow pages can be called cheap and good. ? 9.？ Do the Yellow Pages also have more practical value-added services? Generally, other value-added services that meet the requirements of users have been launched on the yellow pages website, all of which are practical columns related to customers. Netizens can post some information in relevant columns according to their own needs. For example, in the Yellow Pages of Harbin, an "information through train" column was launched, where customers can post information such as discounts, recruitment, enrollment and leasing? . ? For example, 58 cities, mainly cities, provide life information such as renting houses, pets, vehicles, flea markets, tourism, education, making friends and office. ? 10. Comparison between search engines and yellow pages? 1. The yellow pages are edited manually. Is the search engine automatically ranked by spiders? 2. Search engines search web pages. Yellow pages search website? 3. Search engines update quickly, but yellow pages update slowly? 4. Compared with search engines, the threshold for being included in the Yellow Pages is higher? Yellow pages provide data for search engines, so it's good to be included in them, and there are still many people using them.