1, applet keyword ranking
The ranking of applets is related to the name, description, online time, user visits and overall quality of applets. The name of applets is unique. According to users' search habits and product characteristics, register as many applet names as possible, so that applets rank higher and are easier to be searched by users.
2. Show nearby applets
In the "nearby applets", applets are automatically displayed to WeChat users within 5 kilometers, and all eligible applets can be exposed for free in the "nearby applets". If there is a 10 branch or a 10 branch, you can locate the 10 branch for 5 kilometers.
3, WeChat group sharing, to achieve fan fission
Synchronizing notifications in the original fan base allows fans to spread independently, which can guide fans to share, and then use screenshots to receive small gifts, gradually leading traffic to small programs and promoting sales.
4. Activities
Use small programs to carry out team battles, spikes and other preferential activities. To stimulate consumers' enthusiasm for low-cost consumption and achieve rapid fission. This kind of gameplay can accumulate a large number of accurate users in a relatively short period of time, and merchants can use it for accurate marketing in the later period. At present, the e-commerce applet TOP 1 and 2 are Mushroom Street and Pinduoduo respectively. Don't say anything. If you buy it, you must call.
5. Small program advertisements nearby
The nearby applet is the key traffic portal opened by WeChat, and it also opens the advertising channel. The advertisement is in the third line of the nearby applet. Click it to open the corresponding applet.
6.chat applet
Share any page of the applet to the group. You can view 10 small programs shared with the group on the group chat information page, so that group members can find your small programs conveniently and quickly when needed. This is also a great coup for small programs to get through the WeChat community.
7. applet store
Putting the applet into the applet store by paying or other means has certain publicity and promotion effect.
8. Push the ground
For some small programs, push may be the promotion method closest to the user scenario. Offline, promote small programs through small program codes and promotional materials. Such as: catering, flowers, beauty, fitness ... and other offline stores. Its advantages are quick response and quick on-site transformation.
9. The official account information page of WeChat is bound with related applets.
The applet is associated with the official WeChat account. When users pay attention to your official WeChat account, they can see relevant applets in a conspicuous position. Click to jump directly to the applet.
10, wechat official account article insert applet business card.
The WeChat official account applet is to insert a applet card into his WeChat official account article. This is a long-term process, and the early effect depends on the fans of the WeChat official account itself. This is a lot of high-quality gameplay realized from the media recently. In fact, many brands have done this before. Find some high-quality official WeChat accounts that meet the tonality of products, post articles and insert advertising links or related applets. If users are interested in products/services that combine content, they can directly click on applets, thus realizing the transformation from content to purchase.
1 1, WeChat official account menu related applet
Insert a small program connection in the custom menu of WeChat official account to guide fans to visit.
12, jump between applet.
You can make a small program for each product line, bind to the same official WeChat account theme, and then jump to each other.
13, social restoration, rapid transformation.
After shopping in the applet, the user will get the "WeChat reduction fund", and the user will share the "reduction fund" with friends/WeChat groups, and at the same time complete the collection. After receiving "Li Jinjin", friends can also complete new transactions through the quick entrance. Bring new traffic through social fission.
14, App sharing to friends circle.
For customers who have an App, when sharing the content of the APP to WeChat, it will automatically become a small program card, and users can get a small program by clicking it. For example, forward the page of ofo bike-sharing to a friend, and he will enter the ofo bike-sharing WeChat applet after clicking it.
15, template message push
The template message is a push generated by the applet to each user in WeChat. Content classes can use it to prompt updates, e-commerce classes can use it to prompt promotions or unpaid payments, and tool classes can use it to prompt the completion of daily goals. Every push makes users gradually form a dependence on applets.
16, New Media Soft Text Promotion
You can use KOL's fan appeal to promote applets, which is a mainstream promotion method in the new media era. You can put applets on new media platforms such as WeChat through high-quality soft advertisements or hard advertisements. At present, many 65438+ million self-media have clear submission prices.
17, QR code poster
This is the most common promotion method in WeChat, and it is also applicable in small programs. So you can generate applet code or QR code in the background and implant online and offline posters or outdoor advertisements. For example: WeChat friends circle, WeChat group, elevator, airport, event site, etc.
18, distribution mode
Why put distribution last? Because this is the most important step in promotion. There can be at most three levels of sub-commission, and the distribution can be divided into three ways.
Anyone can become a dealer, acting as an agent for their own brands and goods, without audit.
Second, users need to be audited and apply to the platform to become distributors.
When the consumption reaches a certain amount, it will automatically become a dealer in the mall.