In 2006, Reebok was acquired by Adidas. At this point, Reebok became the sports brand of Adidas. Seven years later, in 20 13, adidas saw the growing fitness equipment market and made Reebok a brand of fitness equipment. Reebok began to have its own treadmill, exercise bike and other fitness equipment products, while Adidas produced some fitness clothes, fitness balls, dumbbells and other peripheral products.
Reebok changed its brand Logo and brand positioning in 20 14, transforming from a comprehensive sports brand to a professional fitness brand, and the brand-new logo name was Delta. This change is good for Reebok itself and Adidas Group. Adidas and Reebok, two brands under the group, can finally go their separate ways and form an effective complement.
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Reebok, as a sports brand with a long history, is still rich in technical reserves, but many technologies are very old.
At present, Reebok's running shoes mainly include FLOATRIDE series, OSR(ONE SERIES RUNNING) series and Printrun series, among which Printrun series mainly prints in 3D, and the prices are generally not high (all below $80).
Through the cooperation with BASF and the accumulation of its own technology, Reebok's high-end running shoes have excellent performance, which is very cost-effective with the regular domestic promotion activities and Haitao.