Introduction of Tianzhu Yoga Company

Tianzhu Yoga is a professional cultural communication organization integrating planning, design, production, corporate marketing planning, yoga cultural exchange activities, fitness services and related consulting services. It owns three brands: Tianzhu Yoga, International Yoga Institute and Tianzhu yoga net.

Tianzhu Yoga is a well-known yoga franchise, investment and consulting brand under the management headquarters of Tianzhu Yoga (international chain). Tianzhu Yoga is an international brand that intensively cultivates, promotes the achievements of human civilization and spreads healthy and beautiful culture. As a professional yoga center in franchise chain, Tianzhu is committed to providing comprehensive, high-quality, professional and distinguished services according to international fashion and health standards.

Tianzhu Yoga International Yoga College is headquartered in Hong Kong. The alliance organization initiated by Tianzhu Yoga Headquarters and five enterprises in Hong Kong and Macao has more than 30 experts, including top yoga masters at home and abroad. Yoga and TCM health preservation: Yoga culture and China management; The essence and dual cultivation of yoga ... Our college is an institution recognized by the International Yoga Union Association. The aim of the college is to promote the development of yoga industry. Cooperate with yoga instructors all over the world to promote the international yoga industry; Organize professional yoga instructor training and further study to promote the improvement of yoga instructor's skills and quality; Regularly hold professional academic conferences and large-scale competitions in yoga industry to strengthen international exchanges; Provide international exchanges; Provide international certification of yoga instructors, compile and formulate yoga teaching materials, and realize internationalization, integration and modernization of yoga industry.

Tianzhu yoga net is a consulting service website with clear theme, simple style, close to life, close to yoga and close to health. With the advantages of "newspaper, television, internet and outdoor" and the core concept of "originality, foresight and perfection", the network information audience reached 56 19200. Yoga, which has developed for more than 5,000 years, is even more popular all over the world. In the United States, Europe and Australia alone, tens of millions of people insist on practicing yoga every day. 75% fitness clubs in the United States offer yoga teaching. The word "yoga" has become synonymous with health preservation and bodybuilding in the new era.

Tianzhu Yoga (International Chain) Management Headquarters is a specialized institution established by the International Yoga Institute in Chinese mainland to study and promote yoga, which enjoys a high reputation among peers and occupies an important position in the Asia-Pacific region. The headquarters of the mainland area is located in Wuhan, the land of Jingchu, and only the materials are abundant. Tianzhu Yoga adheres to the spirit of yoga, absorbs the essence of ancient Indian yoga, focuses on pure yoga teaching, adopts modern advanced management models and concepts to promote and spread yoga, advocates a healthy lifestyle and management concepts, and enables more people to understand, accept and practice yoga, thus better improving their physical condition and spiritual life.

In Chinese mainland, the brand "Tianzhu" has been more and more recognized and accepted by people, and has become a symbol of professional authority. There are many emerging yoga clubs that are proud of hiring teachers trained by Tianzhu. More and more professional yoga instructors who have gone out from Tianzhu have brought physical and mental health to more people. At the same time, Tianzhu Yoga has continuously strengthened the expansion of franchise business and established a number of franchise chain stores in many provinces and cities in China, showing a positive and healthy development trend. In 2004, the International Yoga Institute entered the mainland to conduct market research. After obtaining scientific data, it decided to open a yoga development base in the mainland. In June 2004, we started the business expansion of franchise chain.

In 2005, when the headquarters in mainland China became mature, it began to contact with the official institutions in Chinese mainland and began to expand its business in mainland China after obtaining the legal procedures from the official institutions in China. The establishment of Tianzhu Yoga has attracted extensive attention from many local news media and yoga lovers.

In 2005, Tianzhu Yoga combined with the physical condition of yoga lovers in China, carefully formulated a professional yoga course suitable for the people of China, and gradually led the majority of yoga lovers to feel the charm of yoga.

In 2005, the brand "Tianzhu" and the logo of the guild hall of Tianzhu Yoga in China were approved by the State Trademark Office and officially registered.

In the same year, Tianzhu Yoga Headquarters invested in the construction of the first professional high-temperature yoga club in Wuhan-Tianzhu Yoga Wuhan Hankou Xinhua Headquarters.

On February 22-23, 2005, 65438+, China Youth Entrepreneurship Project was held in Wuhan International Convention and Exhibition Center. Tianzhu Yoga was invited to participate, and Tianzhu Yoga won an award. It has become a project and brand recognized and recommended by the Central Committee of the Communist Youth League, the Ministry of Labor and Social Security of China, the Consumers Association, the Hubei Provincial Department of Labor and Social Security, and is also the only brand in the yoga industry.

In 2006, Tianzhu Yoga carried out professional research and development of yoga with its professional physical and mental health training. It has been recognized by the Communist Youth League Provincial Committee, the Communist Youth League Committee and the Ministry of Labor and Social Security of China, and has become a key recommended project and brand for the development of healthy living and entrepreneurship.

In 2006, Tianzhu Yoga opened an influential Tianzhu Yoga Forum in official website. Mr. Su Lusha, Executive Dean of patanjali Yoga Institute in Greater China, commented that Tianzhu Yoga has gathered and spread the wisdom of yoga in the last year with the spirit of science, dialectics, materialism and lotus. It not only allows franchisees to share and exchange their physical changes, inner feelings, experiences and gains with members, but also attracts a large number of people who come into contact with yoga for the first time, so that yoga culture has a platform for more people to understand.

From June 5438 to October 2007 10, Tianzhu yoga began to formulate industry standards. Tianzhu Yoga Teaching Director officially launched three sets of yoga teaching materials. After a long period of testing, it has also become an authoritative yoga textbook in the yoga world. And increase yoga training certification courses.

In September, 2007, Tianzhu Yoga participated in the 2007 China Nanjing Qiu Jin Economic and Trade Fair at the invitation of the organizing committee of Nanjing Qiu Jin Economic and Trade Fair. Tianzhu successfully participated in this exhibition and achieved a complete success.

From June 5 to 10, 2007, Tianzhu Yoga was invited by the organizing committee of the first China (Wuhu) Small and Medium-sized Entrepreneurship Project Expo to attend the Entrepreneurship Expo in Wuhu. In the local area, it is favored by yoga lovers. Many entrepreneurial elites and Tianzhu Yoga have issued entrepreneurial declarations, vowing to make their own contributions to the development of yoga in northern Anhui.

In 2007, Tianzhu Yoga held a yoga network gathering with 1000 students and enthusiasts to celebrate this exciting achievement.

In 2007, the first Central China Yoga Industry Summit Forum was held in Wuhan. The forum is jointly organized by Tianzhu Yoga and International Yoga College. Leaders of more than 200 major yoga clubs in Central China actively participated. The theme of the forum is zero-risk joining and the new trend of yoga industry development. Leaders of yoga clubs in Central China discuss the development prospect, present situation and new development model of yoga and industry.

The highlight of this forum is a heated discussion on the new zero-risk joining method pioneered by Tianzhu Yoga. Everyone spoke highly of the business model and development ideas of Tianzhu Yoga, especially its ability to control the whole yoga industry.

All the elites in the yoga world advocate that this forum should continue, and strongly urge Tianzhu Yoga to set up a summit organizing committee and hold such exchange meetings from time to time. Our Tianzhu yoga has put it on the agenda.

In June 2008, Tianzhu Yoga became a special sponsor of the 6th Wuhan International Horse Racing Festival. Lang Lang is a special sponsor of the press conference of Wuhan Spring Festival Concert. Brand influence has been further enhanced.

In May 2009, Wuhan officially launched a one-card membership card. In the same year, Wuhan headquarters began to record and search for Tianzhu "Jade Beauty" contest, which was an unprecedented success. The headquarters organized a yoga tour of rishikesh to further improve the teaching level of the headquarters.

On March 20 10, the training courses for junior, middle and advanced yoga instructors were officially launched in yu tianzhu headquarters. Official website was completely revised and upgraded, and an original multi-level on-line marketing and member remote management system was introduced. This will be a milestone in the development of Tianzhu Yoga.

2011May, the100th franchise chain yoga club of Tianzhu Yoga settled in Cangnan, Wenzhou, Zhejiang;

20 1 1 Tianzhu Yoga is specially prepared to set up a training branch in Wuchang Optical Valley to meet the training needs of the company's coaches. And set up Tianzhu Yoga Direct Store in Lumo Road, Guanggu, Wuchang, Wuhan. A friend who experienced the charm of yoga in Tianzhu said: "In fact, what I want to say most is that I deeply felt the attitude and way of living seriously and being kind to myself in Tianzhu yoga. The most important thing yoga has brought me is that it has taught me how to improve my quality of life in the busy and trivial life and how to cherish myself. Therefore, in the longer days of a better life, I think, I want to be the master of my own life, and I want to transcend my own shackles. "

Tianzhu Yoga believes that the greatest achievement of an organization that is sincerely committed to the promotion of yoga is how many franchise stores have been opened and how many products related to yoga have been sold, but how many nervous bodies have become soft and relaxed, how many tired hearts have gained calm and self-confidence, and how many stiff faces have opened warm and heartfelt smiles.

Tianzhu's road to China in recent years, through opening franchise stores and training professional yoga instructors, has enabled many people who are eager for physical and mental health to make their lives richer and better through yoga, which is the greatest achievement of Tianzhu Yoga.

After years of development, Tianzhu Yoga has spread all over the country, and the total number of branches of Tianzhu High Temperature Yoga Club has reached 100, ranking first in the country. First, the company philosophy:

Do trivial things perfectly, and the pursuit of beauty is endless.

Second, the management concept: management is everything.

1, attention to detail;

2, focusing on implementation: (implementing the code of law, reason and emotion)

3. Service concept: Tianzhu invites you to enjoy the beauty of roots;

4. Emphasize the spirit of teamwork;

5. Working mode:

A. Work arrangement: able to go up, mediocre;

B. job evaluation; Focus only on results, not on process.

Third, the service concept.

1, concept: incomparable care and care for members;

2. Principle: Always serve members from all directions;

Four. Company logo

Verb (abbreviation for verb) company slogan

Stay away from the noise of the city and enjoy the beauty of the roots.