Second, analyze the customer's action needs. According to the historical data of customers, we can not only guess the demand trend, but also evaluate the change of demand trend.
Here is an example of a gym combined with Internet precision marketing.
Find out the location of the target customers through investigation in the early stage, and master the time nodes where these people often haunt, so how to communicate with these people and convey the fitness information to customers. If there are many parks or sports institutes nearby and there are many people, then the efficiency of distributing leaflets at this time will be very low and the labor cost will be relatively high. The most important thing is whether you can get effective information from customers.
In the Internet era, how to use the combination of online and offline to achieve efficient promotion and transformation, as long as the bee box is used, precise marketing can be achieved.
Accurate positioning: Use LBS technology to collect the morning or evening passenger flow data of nearby parks or amusement parks, conduct accurate positioning analysis, and subdivide target consumers.
Cost reduction: a box covers 500 square meters, with a wide range, which can be used when plugged in, without labor cost and high efficiency.
Get customers: through the collected passenger flow information, combined with third-party big data to analyze interest preferences, push the advertising information of the gym on the software frequently used by users, and push it repeatedly to directly attract customers to the door.
Customer maintenance: A great deal of calculation and analysis are carried out in combination with external data to understand the consumption power of target customers, so as to recommend fitness packages suitable for users.