Development history
On April 20 12, the leaders of China Mobile found Lei Jun, hoping that Xiaomi could be a TD mobile phone. After investigation led by Lei Jun, it was found that 68% of high-end smartphone users use GPRS service, which has a big service gap.
At that time, many people thought that the quality of the thousand yuan machine was not high, and Xiaomi, who knew the way of cost performance, should have great potential. He thinks that the thousand yuan smart opportunity is the main battlefield, so he decided to make a thousand yuan machine. ?
20 12 July, Lei Jun visited almost all mainstream TD mobile phone brands and ODM manufacturers, invited many companies to cooperate with the selection and research and development of red rice mobile phones, made a lot of risk assessments, and began to develop the first generation of red rice mobile phones with the code name "H 1".
2014165438+1On October 26th, hugo barra, the global vice president of Xiaomi Company, officially released Redmi Note in the Indian market, which was the first time that Xiaomi's mobile phone entered the South Asian subcontinent.
On 20 19 1.3, Xiaomi Company announced that it would hold the launch conference of its brand-new independent brand Redmi in Redmi on 1.00.
2019,65438+10,10, Lei Jun announced the appointment of Mr. Lu, and appointed Mr. Lu as the vice president of Xiaomi Group and the general manager of Redmi Redmi brand, who will be fully responsible for the brand building, product design, production and sales of Redmi Redmi and report to the president.