Compared with other brands such as Li Ning, Anta and Peak, Bimai is a relatively new brand. Founded on June 20 14, 10, it is an internet sports brand focusing on independent research and development of sports products and determined to build domestic products. The most important product at present is in the field of running shoes.
Its founder is Zhang Zhiyong, former CEO of Li Ning Company. It can be said that the rise of Bimai just caught up with the upsurge of national fitness in China. 20 14 the State Council document No.46 put forward some opinions on accelerating the development of sports industry and promoting sports consumption, which made great changes in the sports industry, a large amount of capital was included, and marathon events also ushered in explosive growth.
Bimai brand introduction
Bimai was founded on 20 14 and 10, and belongs to Beijing Bimai Sporting Goods Co., Ltd., which is an internet sports brand focusing on independent research and development of sports products and making domestic products. "Beyond every step" is the slogan of Bimai brand. Bimai pioneered a brand-new sports product model, providing products and services for sports participants through offline sports venues and online sports communities under the Internet technology.
The English name of the company "Bmai" is a transliteration of "be myself". I hope everyone who loves sports must take a step and be brave. LOGO adopts the design of two-dimensional code, which means Bimai is an Internet sports company.
Under the traditional wholesale mode of sporting goods, which lacks real user experience and is lengthy, consumers can't enjoy high-quality professional products due to price reasons. It is necessary to innovate the traditional mode, integrate the experience and advantages of product manufacturing, reduce all intermediate links through the Internet mode through the rapid feedback of Internet information, and restore the truly high-quality products made in China to users.