I. Title page
Put the color picture of your product on the front page. However, sufficient space should be reserved to arrange the following:
A. Company name
B. Date of registration
C. Nature of the company
D. Company address
E. Name of the person in charge of financing
F. Function
G. telephone
H. fax
I. e-mail
J. Company homepage
K. Confidentiality of reports
Length business plan number
Company name: signature: date:
Two. content
After the preliminary business plan, pay attention to confirm the consistency between the page number of the catalogue and the content.
Three. Platform for action
A. the purpose of the plan
A. provide information for interested VC
B provide basic data and principles for the future business activities of this plan.
B. Company overview
A. Date of establishment
B. Engaged in industries, such as baby products manufacturers, pencil distributors and medical service providers.
C legal forms of company establishment, such as limited liability company, joint stock limited company and partnership system.
D. Composition of ownership of capital contribution
E. Our main office [x]
C. Operation
A. describe the products or services provided. The company is in the [seed stage, initial stage and growth stage] and has just [developed our first product, hired our first salesperson and signed our first order].
B in the recent [period], our company achieved [x] sales, and showed [profit, loss, break-even]. Considering the funding problem, we expect to achieve [x] sales and [x] pre-tax profit in [year]. Earn [x] pre-tax profit in [next year].
C. If the funds are sufficient, we will [describe what you have done with the funds, for example: 1. Marketing of new products; 2. Manufacture or supplement equipment to meet the growing market demand; 3. Increase retail outlets or improve distribution channels by other means; 4. Strengthen research and development of new products or improve existing products].
D. products and services
State your product or service so that others can understand it. [Company] produces the following products [here is a brief list of products, mainly emphasizing the significance of the production line and the highest sales volume it can bring]
B. At present, our [product or service] is in the [introduction period, growth period and maturity period]. We plan to expand our production line to improve our [products or services], including [x, y, z].
C. The key feature of our product production or distribution is [x, y].
Our [product or service] is unique because of [x, y or z].
E. Our market positioning advantage lies in our patents, sales speed, brand name, etc. ].
E. Management team
Our team consists of the following members [x] men and [x] women, who have [x] years of cooperation experience; Have [y] years sales experience.
Have [x] years experience in product development and [other ][ x] experience.
F. Marketing overview
G. Competitive environment
A. Analyze [company name] that directly competes with us, or we have no direct competitors, but there are substitutes or related products for our [products or services] in the market.
B. Our products are unique, because if we can [x], or we have a competitive advantage, because of our [sales speed, established brand name and low-cost manufacturing].
H. Financial requirements
A. We seek [x￥] as an additional investment in [], which will enable us to [describe why you need funds and why this opportunity is encouraging].
B within [x] years, we will use the remaining profits to pay dividends or refinance, or sell the company, or withdraw from listing financing.
I. Risks and opportunities
A: The biggest risks in our business are [market risk, pricing risk, product risk and management risk].
B. We think we can overcome these risks, because if we can [x]
C. the immediate business opportunities are very meaningful to us; If we can achieve [x], we will have the opportunity to turn [a local advantage in the market] into a huge advantage for the whole industry.
ⅳ. Company overview
A. Vision objectives
A. Our goal is to become [describe your ultimate goal, for example, to become the first brand of low-fat cheese]
B. We are eager to maintain a good reputation in the market and provide the market with [time saved, better production methods and reasonable prices]. We can do this because of the adoption of "developing excellent products, grasping the market development trend and demand, giving innovative spirit, and adopting effective distribution and packaging".
C in order to achieve our goal, we should thank those who care about our development, our customers and the public [describe the honor you are pursuing]. The following are the people who helped us succeed [describe how each group helped your company].
B. Vision
Company C was established on [date] and [describe your product or service]. E.g., pencil dealers, medical service providers).
D full name of the company that meets the legal requirements [x]. The legal form of a company is, for example, a limited liability company, a joint stock limited company, a partnership, a sole proprietorship, and the office of our principal responsible person [x]. Give the distance from the office to the factory and warehouse.
E. Calculate our recent output every month. If we want the monthly output to reach [x], we need a bigger [factory, R&D team, …]. With financial help, we estimate that the existing equipment can meet the future needs.
F. If the company engages in [water pollution, armament weapons, genetic engineering, blasting engineering and the use of resources prohibited by the state in production and service], its business license will be revoked immediately, and it is not allowed to engage in activities other than those authorized by the government.
The company abides by all operating procedures and has the latest inspection records. These records include [major items]. These institutions are responsible for managing these aspects of our business, and we must ensure the sense of responsibility of our employees.
H. Company strategic partners: How to keep the relationship with strategic partners to attract investors' attention, and explain how you can cooperate with them to improve work performance. In the process of establishing larger-scale cooperation, your company can provide important and profitable self-development for partners. Describe in detail the position of each of your partners in the market and explain what is the biggest hidden danger of your cooperation? For example, we have established a market agreement with [x] and an alliance with market leaders in the rubber field, which is beneficial for us to sell pencils to students. The supply and demand side can also occupy the market with divided retail industry, which can help us cut into the market quickly. The risk of a partnership is that partners may choose to sell themselves [pencils] and exclude us.
1. Another strategic relationship beneficial to the company is to establish a joint venture with [X] * * *. We never invest in the initial stage of research. We can divide the research and development time into two parts. We make full use of those underutilized manpower and equipment, which can effectively avoid expenditure [employee salary and equipment purchase]. We are willing to pay royalties to thank our development partners for their contribution to our ultimate success.
J. We have close contact with suppliers. When purchasing in bulk, the price dropped to 80% of the market price, and they agreed not to put a large number of products on the market within six months, or gave us a special price.
K. We also have some OEM strategic partners. If we produce skates, it is almost only through us that those who produce boots buy their skates accessories. These relationships ensure that we have a huge and stable market, and these relationships enable us to occupy the market, even if it has a small market share and no trademark for us.
Verb (abbreviation of verb) industry analysis
A. What kind of industry will we enter?
B. Industry
A. History
B. Current situation
B. Customer analysis
C. competition analysis
A. Overseas
B. local
D. Supply of raw materials
E. The threat of new entrants
A. Overseas
B. local
F. Substitute goods
G. Conclusion
A. Entry time
B. Success factors
ⅵ. Products and risks
A. Product introduction
A.R&D history
B. Technical conditions
C. Practice has proved that
B. Output target
A. Economies of scale
B. The company's mission and sales forecast
C. Operation flow and function setting
operator schema
A. Reasons
B. Feasibility
E. Location selection
A. Principles
B. comparison
F. Labor demand
G. Research and development
H. Logistics management
C. supply and procurement of raw materials and equipment
D. transportation
E. Others
H. Quality management
I. Production Plan
ⅶ. Competition analysis
Describe your core competitiveness in product, management, price, venue and financial planning. Wrong and unclear information will be regarded as dishonesty and neglect to investors. Don't confuse you or VC with your competitive advantage. Understand the competitiveness of other companies through telephone yellow pages, local library's industry catalogue and online database. Read industry-related magazines and look for those who publish industry advertisements.
B.we don't have direct competitors, but we have competitors who produce substitutes for our products. Or the competitors of our products are [A, B, C]. Analyze each of your competitors in detail, and be very detailed. [For example, Dongshi Company is a pencil manufacturer in Northeast China with sales of 3 million. It is a subsidiary of acam Group, with sales of 8 million yuan, including the production of pencils, pens and other stationery for writing and painting. At present, the development of subsidiaries is stagnant because the head office has not provided operating funds for improving machinery and equipment. The subsidiary is in charge of a vice president for half a year, and the former manager is in charge of 1 1 month.
C. Do you and your competitors use the same distribution channels and the same business magazines to promote sales?
D. What makes our products unique [x] and why do we have a leading competitive advantage [low cost, quick access to the market and existing brands]?
ⅷ. Market and sales strategy analysis
A. Market analysis
For most business plans, this part is very important and the most difficult to prepare.
A. Identify the target market
We hope to compete in a clear market segment in the industry. Referring to the relevant geographical conditions, the [wholesale/retail] of this market before [y] is close to [x]. The development trend of the future market will be to pay attention to the environmental protection, value, high quality and miniaturization of products. The data report of market research (providing data sources) shows that the market will appear [up, down] to [x%] in [year]. We hope that business will [rise/shrink/remain/stagnate] during this period. The main factors affecting business changes are [the price reduction of computer products, the development based on household consumption, etc. ], and the largest scale of industry growth will be [x]. Identify your information source and whether it is updated in time.
B. Market segmentation
We define our own market segments [home/school/company stationery manufacturers, low-fat cheese manufacturers in the food field], which have been [stable/unstable] for the past few years. Industry expert [name] predicts that in the next few years [x]. Briefly list the main links in the market [a, B, c] and the types of customers you want to win [electronic product subscribers, catalog buyers, retailers]. In the [x] market segment, [x] products are based on [product model], and their retail prices are generally in the [x-y] range. Product sales in this market segment are distributed through [retailers, manufacturers and raw material suppliers]. Our typical customers are currently using substitutes for our products. What makes them want to buy our products [price/performance/quality]? How do we know about these major [customer feedback/advertising consultation/trade shows]? We feel that our customers care about our products [value/performance/taste]. Although our products have some problems, such as high price/insufficient brand protection, we are trying to define the [x] position of our products in the market to overcome our weaknesses.
B. Marketing
A. Our marketing plan is based on the following conditions. We hope to successfully penetrate into the [x] part of the [x] market, because we regard [retail/distribution/mail/Internet] as the main sales channel of our products. We expect to gain [x%] market share.
B. [Market Positioning] We will position our products as [low price/high quality/good quality and low price], which will be beyond the reach of my competitors at present. We adjust our products appropriately according to the different needs of different types of customers, such as [nationality/age of life/elderly people]. ].
C. [Price] Is our price [strategy \ strategy] based on cost, gross profit or market? We get this price based on [gross profit, market price, cost or perceived product value]. We will observe our prices every month, quarter and year to ensure that we will not lose the potential value in the market. How much are customers willing to pay for our products? Why?
D. [Distribution Channel] The distribution channel of our products is [wholesale, retail in shopping malls or other means]. [Seasonal changes/geographical location/customer characteristics, etc. These will determine whether we deliver the product to the end users. Market competition adopts these ways [wholesale, retail in shopping malls or other ways], but our advantage lies in [X].
E list your main customers [top 5] and describe them in one or two sentences. Details can be found in the appendix, which shows how we promote our products to consumers.
F. [Advertising, promotion, commercial display], your goal is to introduce, promote and support your products in the market, although proper advertising design and commercial promotion activities need to cost money. The company has a comprehensive advertising planning and promotion strategy. When the funds are in place, they will be implemented. We hope to advertise in national business magazines. We plan our own advertisements and regard them as one of the overall strategic advertisements of our raw material suppliers and partners. Our public relations plan is to maintain good relations with journalists and editors of business journals, and provide registration materials to enhance our reputation in the market and let customers know about us.
G. We promote our products through various channels [making samples on site/showing different aspects of products] or other means. Our goal is to expand our customer base, improve the brand awareness of our products and strengthen our contact with the public. The company participated in those commercial exhibitions, and listed the main ones: organizers, exhibitors, exhibition locations and booth standards, which are conducive to our promotion of new products. Or we have participated in several exhibitions, and we only show our products to those buyers who are interested in our products. Whether the exhibition is beneficial for us to distribute the company introduction to the target customers, whether the location and time of the exhibition are reasonable, and whether it is an exhibition we must go to.
ⅸ. Risks and opportunities
A. Entrepreneurial risk
A.this is also very important for the whole plan. VC is very interested in the challenges and countermeasures your enterprise faces. Record the problems you encounter in the process of enterprise development and the coping strategies.
B. The main problems we encountered in the growth process are [limited business history, shortage of resources, lack of management experience, uncertainty of market and products, and dependence on key management.
C. Enterprise vulnerability assessment
D. Contingency planning
E. New technologies
B. opportunities
A. This is also very important to the whole plan, and it will bring bright spots to the whole business plan and make people excited.
Although our career is accompanied by risks, I think we can overcome these difficulties because [x]. We will extensively study or cooperate with larger companies that understand the market. We will concentrate on solving the problems in market, products and management on [x].
B. If you can overcome risks, you will have an advantage in a certain market field and become the main force of the industry. Our brand will be recognized by customers and VC, and we can achieve this goal. In [x], especially our leading products, will have the opportunity to influence people's living conditions, change production and improve the performance in some fields. Therefore, we can also enter areas that we have never set foot in before [international markets/markets of different ages]
X. Management team and ownership
A. Management
A. Company type
B. Structure
C. responsibilities and resume of the manager
D. employees
Explain not only your manager, but also how they work together as a team. Our team consists of the following people [x]. [x] Men and [x] women, they have [x] years of work experience, [x] years of market experience, [x] years of on-site product research and development experience, and some people have [x] years of history in [x] field. Frankly speaking, it would be great if there were more people in the management. The President/Vice President of Finance/Vice President of Marketing/Vice President of Operations/Vice President of Sales/Vice President of R&D/Legal Counsel explains who they are, how old they are and how much they hold.
B. Ownership structure
Proportion of registered shares
[Creators of Party A and Party B] 52 [52%]
[C. D investors] 22 [22%]
[Management Team] 10 [10%]
[seed investor] 10 [10%]
C. Professional institutions
Finance companies/legal advisers/other consulting institutions
D. Other guidance
We also have some other help to help us make decisions and seize business opportunities. List the help of these people or organizations, what kind of experience they have and what contribution they can make to the company's orders. Where they are and why they will benefit our strategy.
ⅶ. Capital demand
A. Demand
A. quantity
B. Time
C. Type of funds
D. Sources of funds
B. Other financial requirements
C. Use of capital
We seek [$] as additional investment [net assets, debt restructuring, or other forms of higher-level investment], which will enable us to [describe why you need funds and why you are excited about this opportunity].
The initial investment will be used for [employee salary/project development/marketing/obtaining competitor information/purchasing equipment] as follows.
Perfect development [$x]
Purchase equipment [$x]
Market and new production line [$x]
Working capital [x USD]
In [x] year, we will use the remaining profits to pay dividends or refinance, or sell the company, or withdraw from listing financing. Why did these come true?
financial plan
A. Statement of profit and loss estimation
B. Cash flow forecast
B. Balance sheet
C. break-even analysis
D. Sources and applications of funds
[Income Forecast Table] We suggest that the first two years be calculated on a monthly basis, and if there is one year, try to change it to as many days as possible. Sales are expected to increase after the launch of new or improved products. In the following plan, we briefly introduce our products [details]. We hope that the monthly sales growth rate will reach [x] within [x] months.
We will buy more efficient raw materials or use new equipment in the market, reduce production links and reduce losses. This can reduce our consumption ratio [x%].
Gross profit remains unchanged [when new products are introduced and there is more profit margin]. The cost of sales and management will increase, but the proportion of costs will decrease [list the largest orders and their significance], because we will have higher market returns.
The R&D with a large proportion of early sales will decrease with the change of percentage. After investing in [agents /R&D/ other sales channels], we will get more value.
The basis for you to sort out these data and your calm attitude in the face of these data are very important to investors. Discuss the size of the market, the capacity of the market, the timing of the market, and the impact of your competitive pressure on these data.
Talk about the significance of some changes in these data from a certain period of time to a certain period of time, including the principle of why your performance will rise and the reasons for enterprise expansion.
[Balance Sheet] Mark some items, such as cash/ability to pay/increased debt.
[Cash flow and break-even analysis] This is more important than the balance sheet. How much money you will have in the last days is a matter of great concern to investors.
We estimate that when our monthly consumption of capital reaches [x], our supply will meet our demand interval [x]. At this point, we estimate that our demand will increase. We estimate that we can gather funds in [x] time, because we have [special payment method for big customers, cash on delivery method, credit card charging method] and so on.
We estimate that our first investment will be used within [x] years, and the balance of payments will be within [x] years. We will make a profit in [x]. What is the price of the profit point?
appendix
A. letter e. supplier's quotation
B. Market research data
C. agreement or contract
Attachment 1: Key Issues in Industry Analysis
1. Total sales of this industry in the past five years?
2. What is the expected growth rate of this industry?
How many new companies have joined this industry in the past three years?
4. Who is the closest competitor?
5. Are there any new products in this industry recently?
6. How can your enterprise operate to surpass this competitor?
7. Is the sales of each of your major competitors increasing, decreasing or even?
8. What are the strengths and weaknesses of your main competitors?
9. What are the characteristics of your customers?
10. What's the difference between your customers and those of your competitors?
Appendix 2: Key Issues in Risk Enterprise Analysis
1. What is your product or service?
2. The specific description of the product or service includes information about patents, copyrights and trademarks?
3. Where will the company be built?
Is your building new or old? Does it need renovation? , listing the costs.
5. Is this building rented or owned?
6. Why does this building or location suit your business?
7. What additional skills and personnel are needed for enterprise operation?
8. What office equipment do you need?
9. Are these equipments purchased or rented?
10. What is your business background?
1 1. What management experience do you have?
12. Describe personal information, such as education level, age, major and hobbies.
13. Why did you join this enterprise?
14. Why did you succeed in this adventure?
15. What development work has been done so far?
Appendix 3: Key Issues of Production Planning
1. Will you be responsible for manufacturing all or part of the products?
2. If some manufacturing processes are subcontracted, who will be the subcontractor? (Give the name and address of the subcontractor)
3. Why choose these subcontractors?
4. What is the cost of subcontracting? (including several written contracts)
5. What is the layout of the production process? (If possible, list the steps)
6. What equipment is needed for product manufacturing?
7. What raw materials are needed for product manufacturing?
8. Who is the supplier of raw materials? What is the corresponding cost?
9. What is the manufacturing cost of the product?
10. What is the future capital and equipment demand of this venture enterprise?
If it is a retail or service enterprise:
1. Where will the goods be purchased?
2. How does the storage control system work?
3. What is the inventory demand? How is inventory promoted?
Schedule 4: Key Issues of Organizational Planning
1. What is the ownership form of the organization?
2. If it is a partnership, who are the partners and what are the terms of the partnership agreement?
3. If it is a joint-stock company, who is the main shareholder and how many shares do you own?
4. What kind of stocks are issued? How many voting and non-voting shares have been issued?
5. Who is a member of the board of directors? (Give name, address and resume)
6. Who has the right to sign and control checks?
7. Who are the members of the management team? What is his or her background?
8. What are the roles and responsibilities of each member of the management team?
9. How about the salary, bonus or other forms of remuneration for each member of the management team?
catalogue
Abstract 3
(I) Basic information of the company 3
(ii) Product/service description 3
(iii) Industry/market analysis 3
(IV) Enterprise Status 3
(v) Financial analysis 3
(VI) Financing Plan 3
The first part of the company profile 4
(1) Company introduction
1. Major Shareholder 4
2. Team Introduction 4
3. Organizational structure 4
4. Staff situation 4
(B) Operating financial history 5
(3) External public relations
(IV) The company's business strategy 5
Part II Products/Services 5
(1) product and service introduction 5
(B) core competitiveness or technological advantages 5
(3) Product Patents and Registered Trademarks 5
Part III Industries and Markets 6
(I) Industry Status 6
(2) Market potential
(C) Industry Competition Analysis 6
Income (profit) mode 6
(v) Market planning 6
The fourth part of the marketing strategy 7
Target market analysis 7
(B) customer behavior analysis 7
(III) Marketing Business Plan 7
(4) service quality control
The fifth part financial planning 7
Part VI Financing Plan 8
(1) Financing Mode 8
(ii) Use of funds 8
(3) Exit Mode 8
Part VII Risk Control 8
abstract
(1) Basic information of the company
(Note: Briefly introduce the establishment time, registered capital, products and staff size, etc. )
(II) Introduction of products/services
(Note: Briefly describe the company's main products and series of services)
(3) Industry/market analysis
(Note: Brief analysis of industry situation, market capacity, market development prospect and consumer acceptance)
(iv) Operational status
(Note: Brief analysis of market share and number of customers)
(v) Financial analysis
(Note: Cumulative input, output, income and profit of this year since the establishment of the company)
(6) Financing plan
(Note: financing amount, shareholding ratio, financing period and exit method)
Note: Complete this summary in two pages.
The first part of the company profile
(1) Company introduction
(Note: Introduce the background, scale, team and capital structure of the company in detail)
1. Major shareholders
Name of shareholder, amount of contribution, mode of contribution, proportion of shares and contact telephone number.
2. Team introduction
(Note: Introduce the experience and successful experience of each core team member in technology, operation or management)
3. Organizational structure
4. Staff situation
Number of employees College degree or above Bachelor degree (intermediate title) Doctor (senior title)
Number, number, number, number, number.
(2) Operating financial history
Project 65438+ 0 years before this year, 3 years before 2 years.
Sales revenue
Cost of sales
gross profit
Chun-Li run
total assets
Total negative debt
(3) External public relations
(Note: strategic support, partners, etc. )
(4) The company's business strategy
(Note: Development direction, development strategy and goals to be achieved in the near future and the next 3-5 years)
Part II Products/Services
(1) product and service introduction
(2) Core competitiveness or technological advantages
(3) Product patents and registered trademarks
Part III Industries and Markets
(1) Industry Status
(Note: history and trend of industry development, technical barriers, trade barriers and policy restrictions on entering the industry)
(2) Market potential
(Note: Analyze market capacity, market development prospect, consumer acceptance and consumption behavior)
(C) Industry competition analysis
(Note: Compare and analyze the main competitors and their advantages and disadvantages, including performance, price and service. )
(D) Income (profit) model
(Note: business charges, revenue model, from which business links and customer groups to obtain income and profits)
(5) Market planning
Sales revenue forecast of the company in the next 3-5 years (in case of unsuccessful financing) (ten thousand yuan)
65438 +0, 2, 3, 4 and 5 years
Sales revenue
market share
Sales revenue forecast of the company in the next 3-5 years (if the financing is successful) (ten thousand yuan)
65438 +0, 2, 3, 4 and 5 years
Sales revenue
market share
The fourth part is marketing strategy.
(A) target market analysis
(B) customer behavior analysis
(3) Marketing business plan
(1) Strategies for establishing sales network, sales channels, and setting up agents and distributors.
(2) Advertising and promotion strategies
(3) the pricing strategy of products/services
(4) Incentive mechanism of sales team.
Service quality control
Part V Financial Plan
Please provide the following financial forecast and explain the basis of the forecast:
Project balance sheet in the next 3 ~ 5 years
Cash flow statement of the project in the next 3 ~ 5 years
Income statement for the next 3-5 years
Part VI Financing Plan
(1) Financing method
(Note: Explain in detail how much money will be invested in future phased development, how much the company can provide and how much investment will be needed. Financing amount, shareholding ratio, financing period)
(ii) Use of funds
(3) Exit mode
Part VII Risk Control
(Note: Explain the risks that may be encountered during the implementation of this project and their countermeasures. Including: technical risk, market risk, management risk, policy risk, etc. )