1. Determine the regional scope. According to the location of the gym, locate the service area and people flow. Generally, the service units of gyms are within 2 kilometers, so we should find other industries to talk about cooperation in this circle with a diameter of 4 kilometers.
2. Industry choice. The scope is confirmed. In the choice of industry, we must aim at fitness groups and suggest cooperation with some beauty institutions, tea rooms, large supermarkets, large car washes and high-end restaurants. * * * To win, because consumers in these places can basically cover all fitness groups and can quickly lock in accurate traffic.
3. Basic planning. After determining the merchants, make an overall plan according to the business scope of each cooperative merchant. While considering the improvement of our own performance, the most important thing is to consider the interests of our partners. The core purpose is to improve each other. After the scheme is formulated, it must reflect the improvement of key performance data brought to each cooperative merchant after cooperation, which can greatly enhance the cooperation motivation of each merchant.
4. Post-maintenance. With the development of the market, we should constantly adjust and update the cooperation content. As the leader, we should conduct regular analysis and research on cooperative industries and organize partners to hold forums in due course. In the later stage of development, according to the participation rate and performance, the industry scope should be appropriately increased or decreased to ensure that this cooperation model can continuously create maximum value.