Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company.
A local shoemaker started his own small workshop factory. At first, I mainly made leather boots and slippers. He has two sons: RUDOLF DASSLER and ADOLF DASSLER also work in this factory. 1924, when two brothers grew up, they inherited their father's business and invented wooden nails for nailing leather bags under leather boots. At that time, the German people loved football, and their enthusiasm for football was unparalleled in the world. Players also demanded good sneakers. Therefore, making running shoes and kicking shuttlecock has become their direction. With the growth of the company, there was a contradiction between the two brothers. 1948, they decided to split up. My brother founded Puma, and my brother founded Adidas.
After more than 50 years' efforts, Puma has made remarkable achievements in the history of modern sports development. Over the years, Puma has accompanied the ball king Billy to the World Cup finals many times. Tennis star Becker competed with his opponent at Wimbledon and won several Olympic gold medals in track and field with Christie. This is the performance of Puma's communication and development with the world's top athletes through continuous research and development.
Puma will continue to develop to glory, constantly seek technological innovation, and promote the national fitness campaign through the excellent performance of its sponsored athletes.
Nowadays, PUMA Puma has developed into a large multinational company with many products, which are sold all over the world to provide the best sporting goods for sports enthusiasts.
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Kappa (commonly known as back to back) brand introduction (reading Kappa) Italy
In the early 1970s, profound social and cultural changes took place in Emmanza, Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.
At the beginning of the brand, Kappa began to sponsor various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals from 27 countries. The sports involved are football, skiing, cricket, beach volleyball, hockey and so on 16 sports. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of Kappa brand increase rapidly.
In addition, Kappa is also actively entering the entertainment circle while sponsoring. Kappa has a very extensive relationship with the entertainment circle, from music to TV, from cinemas to regular celebrations, and a large number of targeted promotion activities have been carried out for different entertainment circles. Kappa tries to lead and create fashion trends through movies, television, radio, magazines and the Internet.
It just entered the China market in March, 2002, and creating sportswear suitable for people's daily wear is its product development strategy. There are both fashion products of 18-25 years old and sports and leisure products worn by mature people. Positioning in China market: middle and high-end international sports brands, lower than Nike and Adidas, higher than Li Ning brand. Fabulously expressed the villain "Aumigny" (two villains sitting back to back) in Italian, and sponsored the Italian national team and Rome team. Especially the domestic volleyball competition. Unforgettable slogan "Who loves me and comes with me"