Why do many fitness companies go bankrupt in the end?

Gym, as a kind of store operation, also needs to be promoted to attract members. Because there are not enough members to support the operation, the monthly rent, water and electricity, labor, equipment and decoration depreciation of the gym cannot be maintained.

At the same time, take advantage of these advances, buy equipment, renovate and hire employees …

It seems to be more powerful, but in fact it is difficult to judge the problems behind prosperity. Many times, the boss ran away, leaving employees behind, and it is not reliable to find gym employees …

I paid the rent for a few months, and then all kinds of gimmicks, bragging, how to do fitness cards, lottery, half a year, free swimming, months and so on. Don't be cheated. If the gym really runs away with money, you must protect your rights and interests in many ways and get your money back!

The geographical limitations of gyms are large, and the customer groups are basically permanent residents of the surrounding communities. In China, few people insist on exercising in the gym for more than three years. Simply put, operating costs include rent, staff expenses, utilities, advertising, equipment maintenance, taxes, office expenses and miscellaneous expenses.

However, this model provides a natural hotbed for the pre-sales team. When selling pre-sale cards, in order to attract members, provide them with pre-sale annual cards with very low prices for several years. Driven by cheap benefits, many members will choose to buy.

Employees' salaries, including personal education, head coach, temporary class teacher, sales, front desk and customer service department, account for about 45% of the expenses, and most of them are paid for more work and want to earn more. The remaining 15% is some water and electricity, equipment wear and tear, telephone charges, leaflets and publicity advertisements. These are superficial. You can calculate the taxes yourself. This is my gym. I can't run away from it.