The main profit model of the gym is to get a membership card. Customers can become gym members with annual cards or even several years' cards by paying several thousand yuan at a time, usually at least 2,000 yuan. Then many people got a card, and after practicing for several times, they stopped going. The gym took a great advantage.
And those who often go to fitness, some will add advanced courses, some will ask private teachers, and some will buy muscle-building and weight-loss foods. So the number of members in the gym determines their profits.
1. Many people who want to exercise will go to the local 58 cities to search for local second-hand fitness card transfer information in order to save money, because they think second-hand cards are cheap.
But in fact, gyms are reluctant to admit second-hand fitness cards, because it affects the core interests of gyms. But from the marketing point of view, there are indeed many people coming to search, so they sent salesmen to register many accounts.
Release the transfer information of second-hand fitness card. Every day, many people ask about the transfer of the fitness card, and they all say that the card has been transferred. However, our gym is holding activities here, and this month is very favorable. It doesn't matter if you don't do it. You can experience it.
As long as customers have experienced it, in this process, they will recommend the benefits of membership cards to you without trace. Finally, it can be said that almost no one can remain rational and not apply for a card. Therefore, drainage to the store is the core of the gym, because it completely fits human nature.
2. Create a customer community so that customers can invite friends from the same city to participate in free slimming and fitness courses. Attract members to share their fitness knowledge in the fitness community, and let fans who like to listen and share invite local friends to study in the group. So if 1 group has 100 fitness members, as long as the content is well shared, 1 month time group will have 500 people, and these 400 people are potential customers.
For these 400 people, they are invited to experience, draw prizes and participate in activities for free. At least 100 people can be converted into members, and an ordinary member's 2,000 yuan fitness card is 200,000 yuan.
Through these two ways, the gym has rapidly expanded to five stores in a short time, and the annual net profit is conservatively estimated to exceed 5 million!