After Hangzhou and Ningbo, Luckin Coffee opened its first stores in Shaoxing, Wenzhou and Jiaxing.
This means that Luckin Coffee has five cities in Zhejiang.
YEATION tri-city store address
Luckin Coffee's store addresses are all carefully selected.
Luckin Coffee's first store in Shaoxing is located in the center of Yinan, Keqiao District. There are office buildings where white-collar workers gather within 1 km, and there are three commercial center squares within 1 km and 1.5 km. wanda plaza, above Rainbow Shopping Mall, is in the Silver Gathering Age (Yintai Department Store), with dense crowds and great consumption potential.
Luckin Coffee's first store in Wenzhou is Fortune Center Store, which is located at the intersection of Station Avenue and Jinxiu Road, which is known as Wenzhou Wall Street. It is the new core business district of Wenzhou, adjacent to Sheraton Hotel and Times Square. Fortune Center itself is the best top international 5A business building in Wenzhou at present, and it is the intersection of local business flow, logistics, talent flow, information flow and other economic factors. Even the soon-to-be-opened Jane's Mansion Store, Nature Home Store and Guangxin Mansion Store are all located in crowded industrial parks and large residential areas with nearly 1 1,000 households.
Similarly, the location of Luckin Coffee, the first store in Jiaxing, is also good. The store is located on the first floor of Yaohan, in the core business district of Zhongshan Road, Nanhu District, Jiaxing City. It is a leisure and entertainment place integrating citizens' leisure and fitness, commercial shopping, catering and entertainment, covering all aspects of life such as IMAX studios, catering, beauty and fitness, children's experience, entertainment and leisure, and culture.
Brand competitive advantage is obvious.
Luckin Coffee has obvious competitive advantages in store layout and coffee.
Luckin Coffee divides stores into four categories, including flagship stores and leisure stores that meet users' offline social needs, fast-food stores that serve business people, and take-away kitchen stores that meet customers' delivery needs. All stores support delivery within 2 kilometers. Under this condition, stores in Shaoxing, Wenzhou, Jiaxing and other places can cover almost all users in the nearby bustling business district, creating a more convenient coffee buying environment for them.
In addition, in order to make high-quality coffee that meets the tastes of Chinese people, Luckin Coffee specially hired the team of World Coffee Masters Competition (WBC) to make coffee recipes. At present, the coffee beans used in the store are based on Ethiopian sun-dried Cedamoto seasonal coffee beans by analyzing the feedback opinions and taste preferences of millions of customers over the past year and comprehensively considering the baking degree, formula ratio, extraction time and other factors. After repeated experiments and optimization, the coffee formula tastes mellow and fragrant. The coffee formula also obtained IIAC? Gold medal in Italian concentration group of 20 18 international coffee tasting competition.
More importantly, the price of drinks in Luckin Coffee generally ranges from 2 1 to 27 yuan. Newcomers can drink the first drink for free, and also give away six 5-drink coupons. You can buy two coffee coupons 1 and send discount coupons from time to time. Users can drink a cup of high-quality freshly ground coffee almost 10 yuan, which is obvious compared with the price of traditional cafes. Not to mention the recent activity in cash-filled red envelopes, users can carve up 5 million cash-filled red envelopes by buying seven items a week.